MakeMusic Partners with Drum Corps Luminary Michael McIntosh
April 19 2012 - 10:00AM
Business Wire
MakeMusic, Inc. (NASDAQ: MMUS) today announced a partnership
with acclaimed percussionist, clinician, educator and composer
Michael McIntosh to incorporate percussion arrangements he creates
for The Cavaliers Drum & Bugle Corps into SmartMusic and to
share The Cavaliers experience with percussionists worldwide.
“SmartMusic is breaking new ground by providing access to music
content delivered in a way that is simultaneously fun and
educational,” said Michael McIntosh. “This is unprecedented, as
they have provided a new way to reach aspiring young percussionists
everywhere.”
As McIntosh creates the percussion music the seven-time world
champion Cavaliers will play this summer, it will appear in the
SmartMusic repertoire. As a result, Cavaliers percussionists will
be able to practice the new music in SmartMusic at home before they
attend their monthly training camps, ensuring camp time is spent
fine-tuning performances, rather than learning rhythms.
In addition, aspiring percussionists of all ages and skill
levels will have access to this same repertoire through SmartMusic,
enabling them to study and practice along with The Cavaliers’
drumline. Those who aspire to become part of this elite corps can
experience first-hand what it takes and see how the show is refined
over several months.
“SmartMusic is ideal for the distance learning required by drum
corps,” said Karen van Lith, MakeMusic CEO. “While at least ten
world-class Drum Corps International (DCI) corps incorporate
SmartMusic in their recruiting and training programs, this
partnership is a first. It offers an inside glimpse into the
preparation of a world-class show, and an opportunity for other
percussionists to aspire to and achieve performance levels of the
champions. By featuring this exclusive content—and related digital
media—with multiple virtual communities, we plan to attract a
broader audience of student percussionists from around the
globe.”
“The combination of Michael McIntosh and SmartMusic represents
an incredible opportunity to inspire and guide young musicians,”
said Dan Acheson, DCI CEO. “SmartMusic offers a means to share
Michael’s expertise and enthusiasm in a way that allows everyone to
participate.”
The partnership will also allow fans to follow The Cavaliers
beyond camps into the performance season. “Michael’s music,
combined with video of tips and behind-the-scenes fun, will produce
an experience as close to being one of The Cavaliers as you can get
without riding on the bus,” said van Lith.
Sharing this experience through social media channels ensures
that it will reach students where they live digitally.
Inspirational and instructional video content, created by McIntosh
with the SmartMusic team, will be an integral part of the campaign,
and will be featured at www.facebook.com/ILoveSmartMusic, and other
virtual communities for aspiring musicians.
Connect with fans via social networks from the SmartMusic and
Finale Community pages.
About Michael McIntoshMichael McIntosh is a graduate of
Butler University with a degree in composition. He is a composer,
educator, digital sound designer and Yamaha artist/clinician.
McIntosh is a member of The Cavaliers Drum & Bugle Corps
creative team and is one of two percussion designers and arrangers
for the corps. Since 1997, he has been a percussion specialist at
Carmel High School in Carmel, Indiana. As of 2012, McIntosh will be
design for the Gateway Indoor Independent World percussion group
and also arrange for the George Mason University Indoor percussion
ensemble.
McIntosh currently has works published by Row-Loff Publications,
Yamaha Sounds of Summer, Tapspace Publications, Key Poulan Music,
Drop 6 Media, The Hal Leonard Corporation, Innovative Percussion,
Marching Show Concepts and Dynamic Marching. He has presented
clinics on percussion design in the Netherlands, Japan and China as
well as throughout the U.S.
About MakeMusic, Inc.MakeMusic®, Inc. is a world leader
in music technology whose mission is to develop and market
solutions that transform how music is composed, taught, learned and
performed. For more than 20 years, Finale® has been the
industry standard in music notation software, enabling composers,
arrangers, musicians, teachers, students and publishers to create,
edit, audition, print and publish musical scores. MakeMusic is also
the creator of SmartMusic® education software that is
transforming the way students practice. With SmartMusic, students
and teachers have access to thousands of band, orchestra and vocal
pieces allowing students to practice with background accompaniment
and get immediate feedback on their performance. SmartMusic allows
teachers to individualize instruction and document the progress of
every student. The SmartMusic® Inbox™, an Android™ and
Apple® mobile application, provides additional access for teachers
to review, grade and comment on student assignments.
MusicXML™ is an Internet-friendly way to publish musical
scores, enabling musicians to distribute interactive sheet music
online and to use sheet music files with a wide variety of musical
applications. Garritan™ sound libraries provide musicians
with state-of-the-art virtual instruments with the playback quality
of a live performance. Additional information about this Minnesota
company can be found at www.makemusic.com.
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