Lifeway Foods to Showcase A Fresh Look and New Products at Natural Products Expo West
March 05 2019 - 4:25PM
Lifeway Foods, Inc. (Nasdaq:LWAY), the leader in probiotic kefir
products to support the microbiome, will showcase a fresh brand
design along with several new products at the upcoming Natural
Products Expo West 2019 from March 5-9th at the Anaheim Convention
Center in Anaheim, California. This new makeover is the company’s
first major redesign in over 10 years and reflects a clean, refined
look that stays true to the company’s history and aligns with the
current brand identity.
“Lifeway’s packaging refresh is part of an invigorated company
spirit that is ready to be on display at more retailers than ever
before,” said Lifeway Foods’ CEO Julie Smolyansky. “This fresh
design goes deeper than just the surface level. The new branding is
part of our renewed momentum to deliver on the promise to be the
most innovative probiotic and fermented foods brand in the
business.”
New Products on Display, Including Vegan
Options
Lifeway will show Plantiful, a line of plant-based probiotic
beverages made with all organic ingredients and non-GMO pea
protein. This new line is 100% free from dairy, gluten, and soy and
will be available to sample in flavors like coconut vanilla, mixed
berry and tropical fruit. Lifeway will sponsor a “dairy-free happy
hour” twice daily for the duration of the expo to highlight the
versatility of Plantiful on its own and as a healthy addition in
smoothies.
Along with Plantiful, Lifeway will also display their new line
of whole milk kefir with real fruit puree. Each bottle is blended
with full-fat whole milk and real fruit puree. The real fruit kefir
line comes in three flavors: strawberry, blueberry, and raspberry.
Each 8-ounce serving provides 11 grams of protein and 30% of the
daily recommended intake of calcium, along with 12 different
strains of live and active probiotic cultures to support healthy
digestion. The growth of consumer demand for probiotic-rich foods
allows for Lifeway to continue to provide a variety of options for
those who want to incorporate more microbiome-supporting nutrition
into their lifestyle.
Expo Activities
The company will have two booths to showcase their products:
Booth #755 in the natural and specialty foods section and Booth
#N529 in the North Hall level 100. Lifeway Foods CEO Julie
Smolyansky will give details on new products and host a giveaway as
part of the Natural Product Expo’s Soapbox Series, which will be
streamed on Facebook Live on March 6th at 1pm. Additionally, Ms.
Smolyansky will host a book signing for her recent publication, The
Kefir Cookbook, on March 6th at 2:30pm at Lifeway booth #N529.
Lifeway will be hosting a yoga event led by TruFusion founder
Martin Hinton on Wednesday, March 6th at the Anaheim Marriott from
7:30am to 9am. This yoga session is an extension of Lifeway’s
partnership with TruFusion, a collection of premier boutique
fitness studios, and will support their co-branded probiotic
protein smoothie, TruEnergy fueled by Lifeway.
Learn more about Lifeway’s complete line of healthy, delicious
probiotic products at www.lifewayfoods.com.
About Lifeway Foods, Inc. Lifeway Foods, Inc.
(LWAY), recognized as one of Forbes’ Best Small Companies, is
America’s leading supplier of the probiotic fermented beverage
known as kefir. In addition to its line of drinkable kefir, the
company also produces frozen kefir, specialty cheeses, probiotic
supplements and a ProBugs line for kids. Lifeway’s tart and tangy
cultured dairy products are now sold across North America, Ireland
and the United Kingdom. Learn how Lifeway is good for more than
just you at LifewayFoods.com.
Get recipe inspiration from Lifeway Foods on Instagram:
http://instagram.com/lifewaykefir Find Lifeway Foods on Facebook:
http://facebook.com/lifewaykefir Follow Lifeway Foods on Twitter:
http://twitter.com/lifeway_kefir Watch clips on YouTube:
http://youtube.com/user/lifewaykefir
Forward-Looking Statements
All statements in this release (and oral statements made
regarding the subjects of this release) contains “forward-looking
statements” as defined in the Private Securities Litigation Reform
Act of 1995 regarding, among other things, future operating and
financial performance, product development, market position,
business strategy and objectives. These statements use words, and
variations of words, such as “expect,” “vision,” “will,” “predict,”
“grow,” and “trend.” Other examples of forward looking statements
may include, but are not limited to, (i) statements of Company
plans and objectives, including the introduction of new products,
or estimates or predictions of actions by customers or suppliers,
(ii) statements of future economic performance, and (III)
statements of assumptions underlying other statements and
statements about Lifeway or its business. You are cautioned not to
rely on these forward-looking statements. These statements are
based on current expectations of future events and thus are
inherently subject to uncertainty. If underlying assumptions prove
inaccurate or known or unknown risks or uncertainties materialize,
actual results could vary materially from Lifeway’s expectations
and projections. These risks, uncertainties, and other factors
include: price competition; the decisions of customers or
consumers; the actions of competitors; changes in the pricing of
commodities; the effects of government regulation; possible delays
in the introduction of new products; and customer acceptance of
products and services. A further list and description of these
risks, uncertainties, and other factors can be found in Lifeway’s
Annual Report on Form 10-K for the fiscal year ended December 31,
2017, and the Company’s subsequent filings with the SEC. Copies of
these filings are available online at https://www.sec.gov,
http://lifewaykefir.com/investor-relations/, or on request from
Lifeway. Information in this release is as of the dates and time
periods indicated herein, and Lifeway does not undertake to update
any of the information contained in these materials, except as
required by law. Accordingly, YOU SHOULD NOT RELY ON THE ACCURACY
OF ANY OF THE STATEMENTS OR OTHER INFORMATION CONTAINED IN ANY
ARCHIVED PRESS RELEASE.
Company Contact: Derek Miller 847-967-1010
DerekM@Lifeway.net
Photos accompanying this announcement are available at
http://www.globenewswire.com/NewsRoom/AttachmentNg/9a3e117e-2556-468f-8d01-768360b52b3d
http://www.globenewswire.com/NewsRoom/AttachmentNg/90ac6f17-325a-4786-9a99-84cc8cf6dada
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