MORTON GROVE, Ill.,
Oct. 15, 2015 /PRNewswire/
-- Lifeway Foods, Inc. (Nasdaq: LWAY), the leading U.S.
supplier of kefir cultured dairy products, today announced a
partnership with award-winning New
York chef, restaurateur and cookbook author Seamus Mullen
that will debut with a collaboration at this week's four-day New
York City Wine & Food Festival (NYCWFF). The partnership grew
out a fortuitous meeting when Mullen and Lifeway CEO Julie Smolyansky shared stage time during
Lifeway YogaFest at Gurney's Montauk this past summer. Their shared
interest in promoting healthy eating as a path to wellness,
exemplified by Mullen's own discovery of the role of nutrition in
controlling his rheumatoid arthritis and chronicled in his cookbook
Hero Food, led to their decision to combine efforts for
greater impact.
Mullen will represent Lifeway at NYCWFF's Greenmarket Brunch on
Saturday, October 17, by serving a
savory gluten-free muffin and spread that he created with
ingredients including Lifeway Plain Kefir and Lifeway Farmer
Cheese, respectively. Lifeway is the presenting sponsor of the
Greenmarket Brunch event, which will featurea walk-around tasting
of farm-to-table brunch foods from top New York chefs and the local farmers whose
ingredients inspire them.
In the coming months, the Lifeway-Mullen partnership will expand
to include collaborative events, recipes and blog posts on cooking
and nutrition. The relationship will showcase both Lifeway's
products and Mullen's talents. He is a three-time finalist for the
James Beard Foundation's Best Chef NYC award, a "Chef of the Year"
honoree by Time Out New York, a featured judge on the Food
Network's "Chopped" and "Beat Bobby
Flay" series, and founding chef of Tertulia and El Colmado
restaurants in New York as well as
Sea Containers at Mondrian London.
"Most people know that food can be powerful medicine, but they
don't know how to prepare healthy food that also tastes good. It
all comes down to the right ingredients," Mullen said.
"Lifeway's kefir products definitely qualify while also offering
versatility and a variety of flavor profiles for creating a wide
range of new recipes."
"Seamus has learned firsthand about the importance of eating
right, and he is spreading the word through his cookbook, his
restaurants, speaking engagements, and collaborations like ours,"
said Julie Smolyansky, CEO of
Lifeway Foods. "It's a perfect match and the New York City
Wine & Food Festival is an ideal place to introduce it to the
world."
Lifeway is a silver sponsor and long time partner of the NYCWFF
festival, which donates 100% of the net proceeds to the Food Bank
for New York City and the No Kid
Hungry Campaign. Since its inception seven years ago, NYCWFF has
raised more than $8.5 million to
fight hunger by bringing together the world's greatest chefs,
winemakers, spirits producers and personalities and an active
participant in other festival tastings and health and wellness
events.
The company will be serving Lifeway Frozen Kefir Bars from
multiple push carts at the festival's Blue Moon Burger Bash; two
varieties of cookie sandwiches filled with either Lifeway Mango or
Lifeway Original Frozen Kefir at the Stacked: Sandwiches and Sides
event; kefir/pomegranate/rosemary starters at the festival's Best
Blood Mary Brunch; and Veggie Beet Kefir Shooters topped with
farmer's cheese and dill at the Veg Out health and wellness event,
where Lifeway will also be supplying yoga mats and healthy
lifestyle giveaways.
About Lifeway Foods, Inc.
Lifeway Foods, Inc. (LWAY),
recently named one of Forbes' Best Small Companies, is America's
leading supplier of the probiotic fermented beverage known as
kefir. In addition to its line of drinkable kefir, the company
also produces frozen kefir, specialty cheeses and a ProBugs line
for kids. Lifeway's tart and tangy cultured dairy products are
now sold across the United States,
Canada, Latin America and the United
Kingdom. Learn how Lifeway is good for more than just you
at Lifewaykefir.com.
Connect with Lifeway Foods on Facebook:
Facebook.com/lifewaykefir
Follow Lifeway Foods on
Twitter: Twitter.com/lifeway_kefir
Watch clips on YouTube:
Youtube.com/user/lifewaykefir
Forward Looking Statements
This news release contains
forward-looking statements. Investors are cautioned that actual
results may differ materially from such forward-looking statements.
Forward-looking statements involve risks and uncertainties
including, but not limited to, competitive pressures and other
important factors detailed in the Company's reports filed with the
Securities and Exchange Commission.
Media Contact:
Abby
Zelikow
847.415.9334
azelikow@sspr.com
Company Contact:
Derek
Miller
877.281.3874
derekm@Lifeway.net
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SOURCE Lifeway Foods, Inc.