MORTON GROVE, Ill.,
April 24, 2014 /PRNewswire/ --
Leading kefir manufacturer LifewayFoods, Inc. (NASDAQ: LWAY) will
launch the largest national print advertising campaign in its
28-year history on May 5 with
full-page ads focusing on the theme #MotherCulture – a play on
words invoking both the company's cultured dairy products and the
maternal nurturing of healthy children and society through food,
attention and love.
Images in the initial ad feature Lifeway CEO Julie Smolyansky exposing a pregnant belly as
well as snapshots of Smolyansky's two young daughters, including
one sipping the company's organic ProBugs kefir product from a
colorful no-spill pouch. The headline proclaims that "It all starts
with the #MotherCulture," and product images range from
adult-oriented Lifeway Kefir beverages to Lifeway ProBugs for
younger children, Lifeway ProBugs Blast for older kids, and healthy
90-calories-per-serving Lifeway Frozen Kefir for sweet treat lovers
of all ages.
May and June ad placements will include People, American Baby,
Health, InStyle and Shape.The ads invite readers to share their
parenting stories, photos, recipes and other contributions
expressing what the term MotherCulture means to them at the hashtag
#MotherCulture, with the goal of creating an interactive dialogue
about the parenting experience.
"This campaign was inspired by the fact that everything starts
with a mother. That includes kefir, which is made from milk
fermented with kefir 'mother' cultures," Smolyansky said. "As a
mother of two myself, I'm interested in feeding my children
nutritious foods, creating a healthy environment for them to grow
up in, and empowering other mothers and fathers to do the same.
With #MotherCulture, we can share our experiences to collectively
build a healthier and more empowered community."
The ads support Smolyansky's other efforts to empower women
around the world. The youngest female CEO of a publicly held
company when she took over her father's kefir business in 2002 at
the age of 27, Smolyansky is currently a member of the United
Nations Foundation's Global Entrepreneurs Council (GEC), a maternal
health advocate with Christy Turlington
Burns' Every Mother Counts organization, and an advisor to
the 1000 Days advocacy group dedicated to promoting better
nutrition during the critical 1,000 days from pregnancy to age 2.
She is also the founder of Test400k, a nonprofit organization
dedicated to ending the backlog of 400,000 untested rape kits in
the U.S. as well as ending violence against women both domestically
and globally.
About Lifeway Foods, Inc.
Lifeway Foods, Inc. (LWAY), recently named one of Fortune Small
Business' Fastest Growing Companies for the fifth consecutive year,
is America's leading supplier of the cultured dairy products known
as kefir. Lifeway Kefir is a protein-rich cultured dairy product
that contains 12 exclusive live and active probiotic cultures. In
addition to its line of drinkable Kefir products, the company
produces a variety of Frozen Kefir and probiotic cheese products.
Lifeway also sells frozen kefir, kefir smoothies and kefir parfaits
through its Starfruit Cafe™ retail stores.
Find Lifeway Foods, Inc. on Facebook:
www.facebook.com/lifewaykefir
Follow Lifeway Foods on Twitter:
http://twitter.com/lifeway_kefir
YouTube: http://www.youtube.com/user/lifewaykefir
Media Contact:
Hanni Itah
847.415.9324
hitah@sspr.com
Contact:
Lifeway Foods
877.281.3874
info@Lifeway.net
Photo - http://photos.prnewswire.com/prnh/20140424/78204
SOURCE Lifeway Foods