JetBlue Partners With CHOOOSE, Giving Customers the Tools to Help Scale the Sustainability of Air Travel
February 27 2023 - 10:00AM
Business Wire
New Platform Enables JetBlue Customers to
Directly Contribute to the Purchase of Sustainable Aviation Fuel
(SAF) and Help Grow This Critical Emerging Market
JetBlue (NASDAQ: JBLU) today announces a partnership with
climate tech company CHOOOSE as part of its ongoing focus on
sustainability and advancing the use of Sustainable Aviation Fuel
(SAF). By visiting https://jetblue.chooose.today, JetBlue customers
will now be able to join JetBlue in championing SAF adoption
through a dedicated climate platform powered by CHOOOSE. The
platform enables customers to estimate the CO2 emissions of their
flights and then address these emissions by contributing to a fund
dedicated to covering the cost premium of SAF as compared to
conventional jet fuel.
JetBlue views SAF as the most promising avenue for addressing
aviation emissions in a meaningful and rapid way – once
cost-effective SAF is made available commercially at scale.
Produced from a wide array of renewable sources such as
agricultural wastes and used cooking oils—not fossil fuels— SAF is
a type of renewable fuel that exists today and drops directly into
existing aircraft and infrastructure with no impact to safety or
performance. SAF can lower lifecycle greenhouse gas emissions by
roughly 80% compared to traditional petroleum-based fuels while
reducing particle and sulfur pollution.
In 2022, roughly 0.3% of JetBlue’s fuel consumed was SAF.
Supporting and growing SAF availability is critical to increasing
this volume and reaching the aviation industry’s emissions
reduction goals. By contributing toward the purchase of additional
SAF through CHOOOSE, JetBlue customers and can now send a critical
signal of consumer demand for more sustainable air travel options
and help grow the emerging SAF market.
“The call from our customers for more sustainable air travel has
only gotten louder and louder. We are proud of our industry-leading
commitments and actions but recognize reaching our aggressive goals
will require the partnership and support of multiple stakeholders,”
said Sara Bogdan, director of sustainability and environmental
social governance, JetBlue. “With this new platform, customers are
now able to measurably reduce the environmental impact of air
travel, as well as join their voices with JetBlue and our growing
list of partners as we work and advocate for a more sustainable
future of aviation.”
While proven effective, additional support for SAF is still
needed to grow the market and encourage the economies of scale
necessary to make SAF more widely available and cost competitive
with traditional fuel sources. JetBlue continues to do its part,
securing immediate as well as future supplies of SAF on its path to
convert 10% of the airline’s total fuel to be SAF by 2030. JetBlue
has been flying regularly using SAF from its California airports in
San Francisco and Los Angeles, partnering with both currently
available SAF suppliers in the U.S., Neste and World Energy. To
further encourage a vibrant and competitive market, in 2022 alone,
JetBlue signed agreements with three additional SAF producers for
future supply: Aemetis, AIR COMPANY, and Fidelis New Energy.
Today’s announced partnership with CHOOOSE builds upon the
airline’s previously announced JetBlue Sustainable Travel Partners
program for JetBlue Corporate Travel customers. JSTP enables
organizations to directly and meaningfully reduce their reported
carbon footprint through the purchase of JetBlue issued SAF
certificates and address their “Scope 3” indirect emissions that
exist within the value chain, such as those produced through
corporate travel. Since launching the program in 2022, a growing
list of sustainability-focused organizations have taken advantage
of JetBlue issued SAF certificates to help source over 1.6 million
gallons of SAF combined.
Together with CHOOOSE, individual customers will now be able to
join JetBlue and these leading sustainability-minded organizations
in their call for greater availability of lower carbon solutions
within the aviation industry. All customer contributions through
https://jetblue.chooose.today/ are used to help cover the
difference in cost between SAF and conventional jet fuel --
allowing the airline to ‘upgrade’ more conventional jet fuel to SAF
and sending a powerful signal that demand for SAF exists.
“CHOOOSE is thrilled to support JetBlue’s efforts to reduce its
carbon emissions by making it easy and accessible for JetBlue
customers to take action on the emissions associated with their
flights and to join JetBlue in its efforts to transition to SAF.
Airlines, governments, NGOs and travelers alike must come together
to scale the production and use of SAF and other low-emission
alternatives,” said Andreas Slettvoll, CEO at CHOOOSE. “This is how
we change the emissions at their root cause, by giving passengers
the opportunity to opt for alternatives to fossil fuel. We are
excited to be a part of JetBlue’s journey to becoming a more
sustainable business. Together we will make SAF much more
accessible to travelers across the world”
Advancing the Future of Flight
JetBlue continues to focus on the future of sustainable aviation
through partnerships and advocacy. As a launch member of the
Aviation Climate Taskforce, the airline, along with its subsidiary
JetBlue Ventures (JBV), nine other airlines and the Boston
Consulting Group launched the non-profit organization to accelerate
breakthroughs in emerging technologies to decarbonize aviation.
JetBlue Ventures also continues to invest in and partner with
early-stage startups improving travel and hospitality, including
those in the sustainable travel space. JBV has invested in seven
direct and three adjacent sustainability companies to date. The
team explores advanced methods of measuring and reducing emissions,
technologies that improve environmental protections and encourage
sustainable tourism, and game-changing transportation powered by
alternative propulsion systems like electric or hydrogen powered
commercial aircraft. Most recently, JBV announced an investment in
Rubicon Carbon, a next generation carbon solutions provider also
backed by TPG Rise Climate.
About JetBlue
JetBlue is New York's Hometown Airline®, and a leading carrier
in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando and San
Juan. JetBlue carries customers to more than 100 destinations
throughout the United States, Latin America, Caribbean, Canada and
United Kingdom. For more information and the best fares, visit
jetblue.com.
About CHOOOSE
CHOOOSE™ provides the leading Software-as-a-Service (SaaS)
platform empowering businesses to integrate climate action into
customer experiences. Enterprise partners in sectors like aviation,
travel and logistics deploy CHOOOSE to build, manage and report on
customer-centric climate programs that embed climate action
wherever they interact with their consumer or corporate customers.
Headquartered in Oslo, Norway, CHOOOSE has enterprise partners and
employees around the world. Learn more at www.chooose.today.
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