The Company releases over 270 new titles covering a wide
range of genres
BEIJING, May 11, 2023
/PRNewswire/ -- On May 10, 2023,
iQIYI ("the Company"), an innovative market-leading online
entertainment service in China,
shared its strategy of driving continued high-quality growth at the
2023 iQIYI World Conference ("the Conference") in Beijing. As part of the strategy, the Company
also announced the upcoming release of over 270 new titles,
articulating how quality content unlocks value for not only the
Company but also the industry at large.
New Content Releases Showcasing the Success of "High-quality
Growth" Strategy
"Content is the key value of long-form video platforms, and
high-quality industry partnerships, strong teams, and an
industrialized management system are the fundamental building
blocks for iQIYI's robust premium content creation capabilities,"
said GONG Yu, Founder and CEO of iQIYI. GONG then explained that
content, the above fundamental building blocks, and monetization
capabilities (including membership services and advertising
services) are the focus of the Company's future development
efforts.
Deepening its long-standing focus on premium content
development, iQIYI announced at the Conference the upcoming release
of over 270 films, drama series, variety shows, and contents in
other entertainment genres, showcasing the Company's market-leading
ability to create innovative contents that cater to users' evolving
interests.
For drama series, iQIYI announced the launch of its
"Ning Plan," which features
epic-themed, history-inspired contents such as Han Dynasty
Epic, The Epic of Tang Dynasty, and Liang Jing Shi Wu
Ri. In addition, the Company also introduced a sharpened focus
on themes, which will lead to the production of quality contents
that most strongly resonate with users. A rich slate of new drama
series—including Railway Policeman, Story of Kunning
Palace, and Golden
Trio—are due to be released under various themes.
From the beginning of 2022 to now, iQIYI already launched six
titles—A Lifelong Journey, Wild Bloom, Love
Between Fairy and Devil, New Life Begins, The
Knockout, and Chasing the Undercurrent—with a content
popularity index of 10,000, qualifying the titles as "national
hits" by iQIYI's standard.
WANG Xiaohui, Chief Content Officer of iQIYI and President of
Professional Content Business Group (PCG), said: "Honouring
tradition while seeking breakthroughs in building resonance and
improving cinematographic quality accounts for the contents'
success. To continue to realize high-quality growth, we are
committed to creating contents that inspire as well as
entertain."
Upcoming variety shows speak to iQIYI's commitment to content
innovation. From The Big Band Season 3, Argonauts to
2023 Xun Yin Huan You Ji and others, the variety shows make
for unique viewing experience by leveraging popular iQIYI IPs. In
addition, a product of increased investment and resources from the
Company, the upcoming variety shows feature a variety of
themes—ranging from stage performance and competition, outdoor
documentary, romance, and others—and cater to different user
interests.
In the films category, iQIYI is due to premier Raid on the
Lethal Zone, Wolf Hiding, Master Zhong, and other
high-quality films. As the films will be premiered on iQIYI under
different models including the iQIYI Cloud Cinema, their rollouts
speak to iQIYI's commitment to driving quality development in the
entertainment industry for all parties participating.
Deepening Partnerships to Enable Industry-wide Growth
iQIYI believes that true high-quality growth brings
industry-wide progress that benefits the Company, users, and
industry partners alike. Therefore, iQIYI complements its robust
content line-up with continued improvement in membership services.
With different membership categories that cater to differentiated
user needs, iQIYI members can access the platform and enjoy
high-quality member services and privileges across seven end
devices (i.e., computers, tablets, TV, cellphones, VR, smart homes,
and cars).
Furthermore, iQIYI's comprehensive membership services in
combination with its high-quality content together enable
high-quality growth for the Company's industry partners.
WU Gang, iQIYI Senior Vice President, explained: "Delivering
strong user resonance, iQIYI's impactful IPs serve as a vehicle for
brands to drive varied, effective, and scaled connections with
their target audiences."
Driving Growth Overseas
iQIYI also held a forum at the Conference to showcase the
development in its overseas business and share with its partners
opportunities for collaboration.
YANG Xianghua, Senior Vice President of iQIYI, said: " iQIYI
International App went through the initial exploration phase in the
oversea markets and is now profit-driven. It has achieved
breakthrough growth in key markets such as Southeast Asia and North America. This year, we will continue to
promote Chinese-language content vigorously, expand the overseas
reach of Chinese-language content especially in key emerging
markets, and achieve further user growth."
Having distributed domestic contents overseas since 2017, iQIYI
has continued to generate high-quality growth overseas with both
its rich library of premium Chinese content and tailored original
local productions.
To date, iQIYI international services have distributed 7000+
episodes, are accessible globally across 191 countries and regions,
and support up to 12 languages in UI, subtitles, and dubbing. In
2023, iQIYI will launch more new titles across genres, continuing
to offer global audiences a premium entertainment experience and
strengthen the Company's position as the home for beloved Asian
content.
Leveraging its premium content and strong monetization ability,
iQIYI stands ready to deepen its cooperation with industry partners
and, through collaboration, together propel the film and television
industry to a new stage of development.
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SOURCE iQIYI