BEIJING, March 22,
2023 /PRNewswire/ -- iQIYI announced that its popular
series The Bad Kids will be remade into a Japanese film
version and named Gold Boy, the special edition poster of
which was released at the Hong Kong International Film and
Television Fair. To date, The Bad Kids and other Light
On series have made successful overseas debut in multiple
markets such as Australia,
Japan, South Korea, Malaysia, Vietnam, and have been well-received by global
audience.
The film Gold Boy brings together an outstanding
production team, including director Shusuke
Kaneko, who is also the director of popular Japanese film
Death Note, screenwriter Takehiko
Minato, producer and the Golden Lion award winner
Takio Yoshida, and lead actor
Masaki Okada.
The Bad Kids was released in 2020 as a major
installment of iQIYI's Light On Theater. The drama became a massive
hit after its release, receiving widespread acclaim from critics
and viewers alike, both in China
and in overseas markets. Of note, The Bad Kids was the first
Chinese TV series Variety ever selected as The Best International
TV Series in 2020, and the first Chinese drama to win the
Mini-Series Silver Bird Prize at the Seoul Drama Awards 2021 and
the award of "Best Creative" at Busan's Asia Contents Awards. As Light
On series goes global and becomes widely acclaimed in overseas
markets, it is transforming perceptions of original Chinese content
and further increasing their influence. This sets a milestone for
Chinese dramas as they expand into new overseas markets and explore
the global operation and distribution. At present, iQIYI is
distributing thousands of episodes of C-content globally, as one of
the leading suppliers of C-content to global markets.
Committing to enhancing monetization capability, iQIYI has
developed projects in various formats from the high-quality IP in
recent years. Previously, iQIYI has produced The Bad Kids
drama, stage play, game, merchandise product and other
entertainment forms based on the IP of The Bad Kids. On
Jan. 18, 2023, iQIYI announced the
launch of the game The Bad Kids on Steam. The game adds to
the original plot elements of adventure, puzzle solving, and
reasoning.
As iQIYI continues to explore new ways to bring Chinese
entertainment content to a global audience, the company sees steady
growth in overseas business. In the fourth quarter of 2022, iQIYI's
overseas membership revenue saw a 30% year-on-year increase. In
particular, the number of subscribers in the United States and Canada grew by over 70%, showing strong
viewing interest in premium content and especially iQIYI's original
drama series. In addition, according to one recent ranking released
by data.ai, a mobile data and analytics firm, iQIYI's international
app was ranked No. 4 by overseas revenue among China's non-game apps, outperforming other
long-form video apps in February
2023.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI