BEIJING, Sept. 29,
2022 /PRNewswire/ -- iQIYI, an innovative
market-leading online entertainment service in China, announced that launched on Sep. 21, the new XPeng Motor SUV G9 series would
feature iQIYI's latest 5D in-vehicle cinema, marking a first in
China's in-vehicle entertainment
development. Unlike traditional in-vehicle entertainment
experience, the new 5D cinema iQIYI developed in partnership with
XPeng integrates various physical features of the vehicle cockpit
in the delivery of content, hence providing viewers a full-sensory,
5D immersive viewing experience.
iQIYI has leveraged its deep technological expertise in video
intelligence recognition to develop the new features that support
the intelligent interaction between content playback and the
cockpit. Using artificial intelligence in combination with manual
verification as the primary tool, iQIYI's new cinema processes
scenes in a variety of content with sensory elements, marking each
scene with the lighting, seat vibration, and specific scent that
best correspond to the plot. With the markings, the cockpit
hardware then delivers various physical effects during the actual
content playback, enabling the users to enjoy an immersive viewing
experience.
iQIYI also released the first batch of films customized to
leverage the latest technological advances the new cinema presents.
The slate includes global sensation Dune and Godzilla vs.
Kong as well as domestic hits Big Fish & Begonia and
Pegasus. Since the scenes of the films include a diverse
range of settings, they are primed to introduce users to the full
capacity of the new cinema as users can now physically feel in the
comfort of their cars the heat of the desert, the coolness of the
ocean, and the jolting intensity of battles.
The latest 5D in-vehicle cinema is part of iQIYI's effort to
develop the technological expertise that drives the continued
development of China's in-vehicle
entertainment industry. As part of the process, iQIYI's Internet of
Vehicles (IOV) team also made patent applications for two technical
solutions it devised. With continued technical breakthroughs, iQIYI
is well-positioned to keep advancing industry-leading innovations
that can shape the future of smart cockpit.
HUANG Shuangxi, General Manager of Smart Home and IoV Business
of iQIYI, said: "The cockpit is a well-suited and intimate
environment for delivering to viewers a 5D cinematic experience
that fully showcases the various sensory elements already embedded
in different content. As upgrading the in-vehicle entertainment
experience becomes a focus, our latest collaboration with XPeng
presents this industry-leading innovation solutions that mark an
important step forward."
Over the years, iQIYI has formed partnerships with over 30 top
industry players. In this year alone, iQIYI is delivering its
quality in-vehicle entertainment service and experience in over 80
car models coming to the market. Working closely with BMW, SAIC
Audi, Ford, SAIC Volkswagen, FAW Volkswagen, BYD, GreatWall Motor,
NIO, Lixiang, XPeng, Tesla, and many others, iQIYI continues to
leverage the latest technological discovery as well as the
company's robust content ecology to provide customization in user
scenario, hardware, and content.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI