BEIJING, Sept. 16,
2022 /PRNewswire/ -- iQIYI, Inc. (NASDAQ:IQ) ("iQIYI"
or 'the Company'), an innovative market-leading online
entertainment service in China,
announced the upcoming release of 235 new films, drama series, and
variety shows at its iJOY Conference held in Hangzhou, Zhejiang province on September 15. With a range of diversified and
extensive genres, the new titles show iQIYI's commitment to
producing premium and innovative original content for viewers and
ensuring a rich supply of material for brands.
Rich slate of new shows and dramas with diverse
genres
This year has witnessed the great popularity of iQIYI's original
content across many themes, from A Lifelong Journey, a
drama that details the lives of ordinary people to the recent
favored drama Love Between Fairy and Devil. The unveiling of
the new titles also came just four months after the announcement of
213 new titles in May.
GONG Yu, Founder and CEO of iQIYI, said: "We turned profitable
for the first time this year and now maintain the 'calm growth'
strategy. iQIYI will keep investing in premium content and create
values for our users while achieving good revenue and profit."
iQIYI has expanded its library with more than 20 variety shows
that captures different genres and cultural trends to cater the
ever-evolving appetite of the Gen Z viewers. The music shows of
The Rap of China 2023 and
The Big Band Season 3 are both in the pipelines after
gaining great popularity in the past few years, while established
comedy-themed programs, such as Super Sketch Show Season
2 and The Detectives' Adventures Season 3, will also
continue to provide laughter for the audience.
Further to that, iQIYI is dedicated to presenting its content in
diverse methods to increase wider audience via multi-channels. The
newly launched reality show, The Farming Youth,
featuring celebrities doing farm work, will be accessible in both
long and short video forms on different channels as the company
collaborates with other platforms.
As for the dramas, the platform will release a series of titles
focused on telling the stories of women in modern society on top of
the highly-anticipated content under the well-known LIGHT ON, SWEET
ON and LAUGH ON Theatres.
The latest releases have both titles that draw on contemporary
life and fantasy stories in ancient China. The former includes crime drama The
Big Examination and Ball Lightning, featuring the
work of life of flight crew, while the latter consists of
Story of Kunning Palace and Fox Spirit Matchmaker
(Yuehong Chapter).
"Producing premium content is always our core value at iQIYI and
we are committed to providing continuous supply of great content to
our loyal user base," said WANG Xiaohui, Chief Content Officer and
President of Professional Content Business Group (PCG) of iQIYI.
Wang added the company will keep focused on producing popular
dramas and variety shows.
Leveraging integrated platform with brands
Apart from the new titles, the company also showcases its
integrated platform and rich marketing choices for clients at the
event, including the popular drama Love Between Fairy and
Devil and reality show Camping LIFE.
"Nowadays brands are increasingly looking for integrated
marketing opportunities campaigns. iQIYI's IP-centered model
provides an effective and efficient one-stop solution," said WU
Gang, Senior Vice President of iQIYI.
For example, on top of embedded commercial content in the drama
of Love Between Fairy and Devil, dairy brand Mengniu also
interacts with the audience via the bullet chatting function and
offline events attended by the casting. The rich variety of
offerings has landed in partnerships from leading brands of
different industries from restaurants to toys.
"The IP-centered model organically connects content, marketing
and consumption, and has rich offerings for the brands to reach
their target audience," added Wu.
CONTACT: iQIYI Press, press@qiyi.com
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SOURCE iQIYI