BEIJING, Sept. 14, 2021 /PRNewswire/ -- iQIYI Inc.
(NASDAQ: IQ) ("iQIYI" or the "Company"), an innovative
market-leading online entertainment service in China, is pleased to announce that on
September 14, the Company expands its
existing strategic collaboration with Barça to develop a new
premium membership program, "iBarça Membership". As Barça's first
certificated digital membership product launched in China, the "iBarça Membership" enables fans in
China to watch all La Liga games
in the 2021/22 season and enjoy a range of exclusive
iQIYI at present holds the rights to La Liga until 2029, and the
"iBarça Membership" will be valid for the duration of the 2021/22
season. In addition to game viewing rights with multilingual
commentary, subscribers will enjoy exclusive video content courtesy
of Barça TV, available for the first time in Mandarin, giving fans
in China access to hours of
premier exclusive Club content that includes documentaries and
interviews with players. Other privileges include one free ticket
and additional half-priced tickets to the Barça Experience in
Haikou, 10% off merchandise using
Haikou Barça Experience WeChat mini-program, and discounted La Liga
tickets at the Camp Nou. New subscribers will also receive a FC
Barcelona merchandise from the Haikou Barça Mission Hills store as
a welcome gift.
With its more than 120-year history, Barça is one of the most
successful football clubs in Europe and has attracted a huge following in
China. iQIYI Sports first entered
a strategic collaboration with FC Barcelona in September 2020 to create the first FC Barcelona
Official Channel in China.
Shedding light on the lives of the players in and outside of their
training, the new collaboration allows Barça fans in China an even deeper appreciation of the
spirit of the team.
The innovative cooperation between iQIYI Sports and the world's
top football club demonstrates iQIYI's commitment to premium
content development. In the future, iQIYI Sports will
continue to collaborate with various competition organizations and
the world's top football clubs to deliver more quality products to
meet the ever-changing user demands.
About iQIYI, Inc.
iQIYI, Inc. is an innovative market-leading online entertainment
service in China. Its corporate
DNA combines creative talent with technology, fostering an
environment for continuous innovation and the production of
blockbuster content. iQIYI's platform features highly popular
original content, as well as a comprehensive library of other
professionally-produced content, partner-generated content and
user-generated content. The Company distinguishes itself in the
online entertainment industry by its leading technology platform
powered by advanced AI, big data analytics and other core
proprietary technologies. iQIYI attracts a massive user base with
tremendous user engagement, and has developed a diversified
monetization model including membership services, online
advertising services, content distribution, live broadcasting,
online games, IP licensing and online literature.
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