BEIJING, Feb. 9, 2020 /PRNewswire/ -- Against the backdrop
of the novel coronavirus outbreak in China, iQIYI, Inc. (NASDAQ: IQ) ("iQIYI" or
the "Company"), an innovative market-leading online entertainment
service in China, has been
leveraging its strengths in premium content, partnerships and its
massive membership base to take a wide array of online and offline
actions to support the nation's fight against the virus.
On Feb 6, iQIYI rolled out a
hashtag titled #My Coronavirus-fighting Journal# on its
platform, encouraging people to upload their virus fighting efforts
through vlogs and time-lapse photography. On the same day,
partnering with Xiaoming Taiji,
China Youth Daily and Hubei Daily, iQIYI launched a comic strip
section themed Cheer for China,
Cheer for Hubei, inviting
around 100 Chinese cartoonists to portray touching stories related
to the outbreak, prevention efforts and frontline medical
workers.
To better meet the rapidly growing domestic online entertainment
needs during this period of outbreak, iQIYI also bought forward the
release dates for The Great Lord, a highly anticipated
original drama starring TFBOYS' Roy
Wang and Actress Nana
Ou-yang, and The Chinese Doctor, China's first documentary focusing on medical
community co-produced by iQIYI that follows the stories of medical
staff in six major hospitals across China; providing free access to 144
trending drama series for a limited time period, as well as new
releases such as iPARTMENT 5 and New World; and
releasing a selection of VIP films for free viewing, such as
Spirited Away, Tonari no Totoro, Youth,
Adrift, and Legend Of The Demon Cat. iQIYI also
released action-comedy film Enter the Fat Dragon through its
early-access transactional on-demand mode on February 1, allowing audiences to enjoy the
film's premiere at home with an affordable price point.
Moreover, iQIYI has cooperated with multiple educational
institutions to launch an educational initiative that aims to
support children whose schooling have been affected due to the
virus outbreak. As part of the initiative, more than 2,000 online
livestream courses and nearly 10,000 pre-recorded online courses
covering topics such as virus prevention and English have been made
available for free viewing on iQIYI.
In addition to continuing to provide premium content to viewers,
iQIYI has also been leveraging its platforms to promote knowledge
about the coronavirus and the progresses on infection prevention
and control to the public. Since the coronavirus outbreak, iQIYI
has dedicated a special section on its platform to updates on the
status of disease control. The section is placed on the homepage of
iQIYI's platforms and is kept at the top of recommendations for
audiences' easy navigation. The Company also released 16 short
videos on healthy lifestyle and infection prevention on its
philanthropy and news pages for public advocacy. Moreover, iQIYI
and Escape Velocity Animation Studio joined hands with China
Development Research Foundation, Chinese Center for Disease Control
and Prevention, Communication University of China and BabyBus Musical to release short
public education videos including Bubble Warriors Protect
Me, Why Do We Wear Face Masks and Germs Are Here
to raise children's awareness on disease prevention and hygiene
knowledge.
On the iQIYI Read App, a themed reading list of books on
infection prevention has been launched. Readers also have been
provided one-month free access to some of high-quality paid
content.
Furthermore, iQIYI worked with more than 200 artists
including Jackie Chan, Wang Leehom,
Song Jia to produce a series of
themed music videos to pay tribute to people who are on the
frontlines of the fight against the coronavirus outbreak.
Since the outbreak of the novel coronavirus in China, iQIYI has been keeping close attention
to the epidemic situation. On January
28, iQIYI donated RMB 10
million to Wuhan and other
severely infected areas through Hubei Charity Federation to fight
the coronavirus outbreak. Besides, by leveraging its content
advantages, iQIYI donated the broadcasting rights of The
Thunder and The Eyas, both popular drama series produced
by IQIYI, to Hubei TV and Wuhan TV, allowing audiences in core
infected areas to easily access more premium content in this
difficult situation.
About iQIYI, Inc.
iQIYI, Inc. is an innovative
market-leading online entertainment service in China. Its corporate DNA combines creative
talent with technology, fostering an environment for
continuous innovation and the production of blockbuster content.
iQIYI's platform features highly popular original content, as
well as a comprehensive library of other professionally-produced
content, partner-generated content and user generated content. The
Company distinguishes itself in the online entertainment industry
by its leading technology platform powered by advanced AI, big
data analytics and other core proprietary technologies. iQIYI
attracts a massive user base with tremendous user engagement,
and has developed a diversified monetization model including
membership services, online advertising services,
content distribution, live broadcasting, online games, IP
licensing, online literature and e-commerce.
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SOURCE iQIYI, Inc.