NBCUniversal Chooses iHeartMedia as the Exclusive Audio Partner for Its Coverage of This Summer’s Paris Olympic Games
May 08 2024 - 9:45AM
Business Wire
Audio of Select NBC Linear Coverage of Olympic
Games Paris 2024 Will Be Presented 24/7 by iHeartRadio
NBCU Will Leverage iHeart’s Audio Platforms and
Programs to Promote Tune-In for Extensive Paris Olympics
Coverage
NBCU and iHeartMedia To Collaborate on Olympic
Episodes for Popular Educational iHeartPodcasts; Bowen Yang and
Matt Rogers to Host Original Paris Olympics-Focused
iHeartPodcast
NBCUniversal has chosen iHeartMedia as its exclusive audio
partner for the Olympic Games Paris 2024. As part of the agreement,
iHeartRadio will provide 24/7 play-by-play audio channels of select
NBCU linear coverage of the Games; create an original Olympic
iHeartPodcast hosted by Bowen Yang and Matt Rogers;
produce Olympic-specific episodes from some of iHeart’s top
podcasts; and promote tune-in for NBCU’s comprehensive
coverage.
“We’re excited to partner with iHeartMedia to provide Olympic
fans with even more ways to enjoy the Paris Olympic Games,” said
Gary Zenkel, President, NBC Olympics. “This partnership allows
iHeart’s large audio audience to hear NBCU’s Olympic coverage away
from their televisions and digital devices, as well as engage with
the Games through iHeart’s celebrated and entertaining
podcasts.”
The play-by-play channels will enable iHeart’s listeners to hear
NBCU’s coverage of the most exciting moments of the Games, with a
special focus on Team USA. The U.S. has led the medal count at
seven consecutive Summer Games and looks to be a powerhouse again.
NBCU’s coverage on iHeart’s channels is expected to include Team
USA men’s and women’s basketball, soccer, and volleyball, as well
as swimming, gymnastics, track & field, and more.
“We are thrilled to partner with NBCU on coverage of the Paris
Olympics this summer and heighten the excitement around this year’s
games,” said Michael Biondo, President of Business Development and
Strategic Partnerships. “As the leading sports audio destination,
it’s an honor to be able to provide our platform and our massive
reach to bring further awareness and up-to-the minute coverage of
NBCU’s broadcast of this year’s Olympics.”
NBCU and iHeartMedia are creating an all-new original podcast
hosted by Saturday Night Live’s Bowen Yang and actor-comedian Matt
Rogers (Fire Island.) The interview-based podcast will follow the
hosts as they learn more about the Olympics from current and former
athletes, and celebrity fans. Listeners can follow along to learn
and celebrate the athletes, city, and culture of the Paris Olympic
Games. The podcast is set to launch weekly episodes in late June
stretching from before the Olympic Opening Ceremony and continuing
through the Closing Ceremony in August, distributed by
iHeartPodcasts and available on the iHeartRadio app and everywhere
podcasts are heard.
Additionally, as part of this collaboration with NBCU,
iHeartMedia will produce Olympic-themed episodes for some of its
most popular educational podcasts, including Stuff You Missed in
History Class and Ridiculous History.
In Paris this summer, the world’s greatest athletes will compete
against the backdrop of one of the most beautiful cities in the
world where the modern Olympic Games were conceived 130 years ago.
This will be the third time Paris has hosted the Olympics (1900 and
1924), tying London for the most as a Summer Games host. Los
Angeles (1932, 1984) will tie those two cities when it hosts the
first Summer Games in the U.S. in 32 years in 2028.
The organizers of Paris 2024 are reimagining the Games to make
them more accessible to the public and to showcase their city to
the world. In a first, competitions will be held amidst iconic
Parisian landmarks – beach volleyball at the Eiffel Tower,
equestrian at the Palace of Versailles, and urban sports at Place
de la Concorde.
For a complete archive of Paris Olympics press releases, click
here.
–PARIS OLYMPIC GAMES–
About NBCUniversal NBCUniversal is one of the world’s
leading media and entertainment companies. We create world-class
content, which we distribute across our portfolio of film,
television, and streaming, and bring to life through our theme
parks and consumer experiences. We own and operate leading
entertainment and news brands, including NBC, NBC News, MSNBC,
CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA
Network, and Peacock, our premium ad-supported streaming service.
We produce and distribute premier filmed entertainment and
programming through Universal Filmed Entertainment Group and
Universal Studio Group, and have world-renowned theme parks and
attractions through Universal Destinations & Experiences.
NBCUniversal is a subsidiary of Comcast Corporation. Visit
www.nbcuniversal.com for more information.
About iHeartMedia iHeartMedia, Inc. [Nasdaq: IHRT] is the
leading audio media company in America, reaching over 90% of
Americans every month. iHeart’s broadcast radio assets alone have
more consumer reach in the U.S. than any other media outlet; twice
the reach of the next largest broadcast radio company; and over
four times the ad-enabled reach of the largest digital only audio
service. iHeart is the largest podcast publisher according to
Podtrac, with more downloads than the next two podcast publishers
combined and has the number one social footprint among audio
players, with seven times more followers than the next audio media
brand, and the only fully integrated audio ad tech solution across
broadcast, streaming and podcasts. The company continues to
leverage its strong audience connection and unparalleled consumer
reach to build new platforms, products and services. Visit
iHeartMedia.com for more company information.
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version on businesswire.com: https://www.businesswire.com/news/home/20240508981062/en/
Media Contact: Angel Aristone EVP, Communications for
iHeartMedia AngelAristone@iheartmedia.com
Chris McCloskey VP, Communications for NBC Sports
christopher.mccloskey@nbcuni.com
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