MundoNow's Oyénos Audio Network to be Distributed by
iHeartPodcasts
ATLANTA, March 26, 2024 /PRNewswire/
-- Today, Mundo Hispano Digital, the parent company of
MundoNow.com, one of the oldest Certified Minority Latino media
platforms in the United States,
announced a partnership with iHeartMedia, marking a significant
milestone in the realm of LatinX media and marketing strategy. The
new collaboration will include MundoNow's audio network Oyénos'
slate of podcasts being distributed widely by iHeartPodcasts.
Since its launch in February 2023,
Oyénos, under the guidance of Dafnne Wejebe, Director of Audio, has
experienced remarkable growth, tripling in size, and averaging an
impressive 1.5 million downloads per month and growing. This new
partnership allows Oyénos to leverage iHeartMedia's vast reach,
extensive sales network and marketing assets to further grow the
LatinX media platform to new audiences.
Oyénos showcases the multifaceted experiences of Latinos in the
USA, enriching the podcasting
landscape with diverse narratives, and features an array of genres
from True Crime and Paranormal to Astrology, News, Current Events,
and In-Culture shows. Beginning today, 20 Oyénos shows will be
available via iHeartPodcasts, with another 10 joining by June.
"We're thrilled to embark on this transformative partnership
with iHeartPodcasts, solidifying our commitment to amplifying
LatinX voices in the audio space," said Rene Alegria, President and CEO of MundoNow.
"This collaboration represents a pivotal moment for Oyénos Audio,
as we combine forces to deliver captivating content and innovative
marketing strategies that resonate deeply with our community. In
today's ever-evolving media landscape, we continue to strive to
deliver compelling, informative, and engaging content to a large
and significantly still underserved audience – bilingual and
bicultural Latinos."
The timing of this partnership couldn't be more opportune, as
digital media consumption habits continue to evolve with monthly
podcast listenership among Latinos increasing by 52 percent since
2022, nearly four times faster than the rate among the general U.S.
population, according to Edison Research.
"We are excited to integrate Oyénos Audio into our
iHeartPodcasts network including collaboration with our My Cultura
network, continuing our effort to bring more diverse voices and
content to our listeners and serving the needs of the Latin
community," said Michael Biondo,
President of Business Development and Strategic Partnerships for
iHeartMedia. "Oyénos offers quality content that resonates deeply
with bilingual and bicultural audiences, and we look forward to
providing them the reach and accessibility our multiplatform and
assets have to offer."
With a finger on the pulse of the Latino Podcast market,
MundoNow and iHeartMedia are poised to redefine the podcasting
landscape, offering compelling content and unparalleled marketing
strategies that resonate with the ever-growing LatinX audience.
About MundoNow
MundoNow is one of the few
certified-minority-owned digital platforms with a national reach,
and whose largest markets include New
York, California,
Florida, Texas, Arizona and Georgia, as well as growing pockets throughout
the Southeast and Midwest. A winner of 21 total Emmy's in three
years, MundoNow has its roots in print, starting out as a
Spanish-language newspaper in 1979, which it still distributes.
With its deep roots in the Latino community, MundoNow's mission
is to empower, inform and bring purpose to the online Latino
community. Visit www.mundonow.com.
About iHeartMedia, Inc.
iHeartMedia, Inc. [Nasdaq:
IHRT] is the leading audio media company in America, reaching over
90% of Americans every month. iHeart's broadcast radio assets alone
have more consumer reach in the U.S. than any other media outlet;
twice the reach of the next largest broadcast radio company; and
over four times the ad-enabled reach of the largest digital only
audio service. iHeart is the largest podcast publisher according to
Podtrac, with more downloads than the next two podcast publishers
combined and has the number one social footprint among audio
players, with seven times more followers than the next audio media
brand, and the only fully integrated audio ad tech solution across
broadcast, streaming and podcasts. The company continues to
leverage its strong audience connection and unparalleled consumer
reach to build new platforms, products and services. Visit
iHeartMedia.com for more company information.
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SOURCE MundoNow