NEW YORK, Nov. 3, 2011
/PRNewswire/ -- MG Icon, the joint venture among Iconix Brand Group
(NASDAQ: ICON), Madonna and Guy Oseary announced today the launch
of Truth or Dare by Madonna, the second brand to launch
under the MG Icon venture. Truth or Dare by Madonna will be
a global lifestyle brand. The brand will initially launch with
footwear, handbags, intimates, accessories and fragrance. MG
Icon will exclusively partner with Macy's for the initial launch in
2012 while launching simultaneously worldwide. In 2013, the brand
will be widely distributed at leading department stores in
the United States.
Madonna stated, "Over the past several years, I have been
approached countless times to create my own brand. The timing is
right and I have found great partners in Iconix who can help
translate my vision to reality."
"The interest and excitement globally for brands developed by
Madonna are significant," stated Neil
Cole, CEO, Iconix Brand Group, Inc. "After the highly
successful launch of the junior brand, Material Girl, we
knew there would be a tremendous demand for a brand that Madonna
herself is the face of and that truly captures her essence."
The Truth or Dare by Madonna brand is aimed at Madonna's
core demo, women ages 27-50 who have a timeless style and an innate
sex appeal. Truth or Dare by Madonna was created to showcase
the dichotomy that is Madonna, both powerful icon and feminine
beauty.
MG Icon's, Material Girl brand, is exclusively available
at Macy's in the United States and
at The Bay in Canada. Since the
brands inception in 2010, the brand has been rolled out to over 400
Macy's doors, 90 doors in The Bay and expanded its product
offerings to include: apparel, footwear, handbags, jewelry,
swimwear, intimates and sleepwear, denim, social dresses, outwear
and beauty.
About MG Icon LLC
MG Icon LLC ("MG Icon") is a joint venture owned 50% by Iconix
Brand Group, Inc. and 50% by an entity controlled by Madonna and
Guy Oseary. MG Icon develops and explores business initiatives in
the United States and around the
world including the creation and acquisition of brands as well as
opportunities within the Iconix portfolio. This partnership marked
Madonna's first joint venture endeavor into the branding
industry.
About Iconix Brand Group, Inc.
Iconix Brand Group, Inc. owns, licenses and markets a growing
portfolio of consumer brands including CANDIE'S (R), BONGO (R),
BADGLEY MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R),
LONDON FOG (R), MOSSIMO (R), OCEAN
PACIFIC (R), DANSKIN (R) ROCA WEAR
(R), CANNON (R), ROYAL VELVET (R), FIELDCREST (R), CHARISMA (R),
STARTER (R), ZOO YORK (R),
WAVERLY (R) and SHARPER IMAGE (R).
In addition, Iconix owns an interest in the ARTFUL DODGER (R),
ED HARDY (R), ECKO (R), MARC ECKO (R), MATERIAL GIRL(TM) and PEANUTS (R)
brands. The Company licenses its brands to a network of leading
retailers and manufacturers that touch every major segment of
retail distribution from the luxury market to the mass market in
both the U.S. and worldwide. Through its in-house business
development, merchandising, advertising and public relations
departments Iconix manages its brands to drive greater consumer
awareness and equity.
Contact Information:
Maria Dolgetta
Iconix Brand Group, Inc.
VP, Public Relations
212.819.2084
SOURCE Iconix Brand Group, Inc.