ICON Iconix Brand Group Inc

NEW YORK, Jan. 5 /PRNewswire-FirstCall/ -- Iconix Brand Group, Inc. (NASDAQ:ICON) announced today that Vanessa Minnillo of CBS's "Entertainment Tonight" and MTV's hit show, "TRL" will appear in its BONGO(R) brand's multi-media advertising campaign for Spring 2007. The campaign will debut in March issues of fashion and lifestyle magazines as well as on the internet on popular teen websites such as MySpace.com. This is the first endorsement deal for the talented young woman who has graced the cover of numerous magazines. (Photos: http://www.newscom.com/cgi-bin/prnh/20070105/NYF029-a http://www.newscom.com/cgi-bin/prnh/20070105/NYF029-b ) The campaign showcases an ultra sexy Vanessa posing in 1960's pin-up inspired poses. The campaign features Bongo sportswear, accessories, footwear and swimwear and was shot by renowned fashion photographer, Matthew Rolston at New York City's famous Splashlight Studios. Commenting on her first endorsement deal, Ms. Minnillo stated, "I shot my very first ad campaign and I am the new Bongo girl and I am very excited, honored and pleased. I got the call and it was a no brainer. I have always loved Bongo, I love the jeans but I didn't realize the wide range of Bongo products." Commenting the new advertising campaign, Dari Marder, Creative Director, Bongo, stated, "Bongo always partners with the latest 'it' girls for its advertising and marketing campaigns and this season that girl is definitely Vanessa. She is funny, charming and beautiful. She's the embodiment of the Bongo girl." Vanessa will make personal appearances on behalf of Bongo as well participate in other events to celebrate her partnership with the brand. Vanessa follows in the footsteps of past Bongo spokeswomen, Kristin Cavallari, Nicole Richie and Rachel Bilson. Iconix Brand Group Inc. (NASDAQ:ICON) owns, licenses and markets a growing portfolio of consumer brands including CANDIE'S(R), BONGO(R), BADGLEY MISCHKA(R), JOE BOXER(R), RAMPAGE(R), MUDD(R), LONDON FOG(R), MOSSIMO(R) and OCEAN PACIFIC(R). The Company's brands touch every major segment of retail distribution from the luxury market to the mass market. Iconix through its in-house advertising agency, advertises and markets its brands to continually increase consumer awareness and loyalty and licenses its brands to a network of leading retailers and manufacturers. Please visit http://www.bongo.com/Spring_intranet/index.html to view additional images from the campaign. Contact: Maria Dolgetta, 212.819.2084, http://www.newscom.com/cgi-bin/prnh/20070105/NYF029-a http://www.newscom.com/cgi-bin/prnh/20070105/NYF029-b http://photoarchive.ap.org/ DATASOURCE: Iconix Brand Group, Inc. CONTACT: Maria Dolgetta, +1-212-819-2084, , for Iconix Brand Group, Inc. Web site: http://iconixbrand.com/ http://www.bongo.com/Spring_intranet/index.html

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