Iconix Brand Group Announces Three New London Fog(R) Licenses with Totes Isotoner, Leisure and Eastman Group
November 14 2006 - 8:00AM
PR Newswire (US)
London Fog Umbrellas, Luggage and Footwear to Launch in Fall 2007
NEW YORK, Nov. 14 /PRNewswire-FirstCall/ -- Iconix Brand Group,
Inc. (NASDAQ:ICON) ("Iconix" or the "Company") today announced new
license agreements in three core categories; umbrellas, luggage and
shoes, for its newly acquired brand, London Fog. TotesIsotoner
("Totes"), the world's largest marketer of umbrellas, gloves and
slippers, will hold the license for umbrellas. Leisure
Merchandising Corp. ("Leisure") will hold the license for luggage
and Eastman Group ("Eastman") will hold the license for footwear.
London Fog umbrellas, luggage and shoes will be available at better
department stores nationwide in fall 2007. The Totes agreement is
an exclusive multi-year license to manufacture and distribute
London Fog umbrellas in the United States. Totes currently owns 85%
of the market share of department store business for umbrellas and
will distribute London Fog umbrellas through those channels as well
as in their retail stores. Leisure will hold the multi-year license
to manufacture and distribute London Fog luggage and travel
products in the United States. The travel products will include
London Fog suitors, duffel bags and travel accessories. Eastman
will license men's, women's and children's footwear in the United
States as part of a long-term license. The first collection will
debut in December during the Fashion Footwear Association of New
York (FFANY) shoe show. Commenting on the new licenses, Neil Cole,
Chairman and CEO of Iconix, said, "We are excited about our three
new licenses for the London Fog brand and look forward to
continuing to grow the business into a complete lifestyle brand.
Totes, Leisure and Eastman are leaders in their industries, and
their expertise coupled with our marketing know-how will add great
value to the London Fog brand." Michael Katz, Senior Vice President
of the US Wholesale Division, of Totes, said, "London Fog
traditionally has a strong association to rainwear and we are
confident that our consumers will embrace the new London Fog
umbrellas. We are pleased to be partnering with Iconix on this
exciting endeavor." Cliff Ensley, President and Founder of Leisure,
stated, "We are confident in our ability to manufacture high
quality London Fog luggage that will remain true to the brand's
heritage. London Fog luggage will allow the brand's broad consumer
base to travel with their favorite brand wherever they may go." Max
M. Mizrachi, President of Eastman, stated, "We are excited about
our new partnership for London Fog footwear. We think it's a
natural extension of the brand and look forward to growing the
business in the United States." In the United States, leading
outerwear maker Herman Kay holds the London Fog license for men's
and women's outerwear and Amerex (USA), Inc. holds the children's
outerwear license. In Canada, Hudson's Bay Company holds a
multi-year license to manufacture and distribute London Fog
apparel, accessories and lifestyle products in its retail stores
the Bay and Zellers. About Iconix Brand Group: Iconix Brand Group,
Inc. (NASDAQ:ICON) owns, licenses and markets a growing portfolio
of consumer brands including CANDIE'S (R), BONGO (R), BADGLEY
MISCHKA (R), JOE BOXER (R), RAMPAGE (R), MUDD (R), LONDON FOG (R),
MOSSIMO (R) and OCEAN PACIFIC (R). The Company licenses it brands
to a network of leading retailers and manufacturers that touch
every major segment of retail distribution from the luxury market
to the mass market. Iconix, through its in-house advertising
agency, advertises and markets its brands to drive consumer
awareness and loyalty. About TotesIsotoner: TotesIsotoner
Corporation, headquartered in Cincinnati, Ohio, is the world's
largest marketer of umbrellas, gloves, slippers, and other
weather-related accessories. TotesIsotoner has over 1,000 employees
and, in addition to Cincinnati, has offices in New York, Toronto,
London, Paris, Hong Kong and Manila. In 1997, totes and ISOTONER
merged to form the TotesIsotoner Corporation. The company, which is
owned by private equity firm Bruckmann Rosser Sherrill (BRS.com),
offers quality products from two of the most recognized apparel
brand names in the country. Visit http://www.totesisotoner.com/ for
more information. About Leisure Merchandising Corp: Since 1978
Leisure(TM) has been one of America's largest privately held
manufacturer of luggage and travel goods. Leisure distributes
luggage under the Leisure(TM), American Trucking Case(TM) and
Advantage(TM) brands to department and specialty stores nationwide
and internationally. Also Leisure currently holds the license for
Oleg Cassini luggage. About Eastman Group: Eastman Group was
founded 21 years ago and has become one of the largest and fastest
growing footwear importers in the world. Their corporate office is
in New York City with satellite offices in China and Hong Kong.
Eastman designs and markets an extensive range of men's and women's
footwear under several nationally recognized major brands,
including Via Spiga, Liz Claiborne, Bill Blass and Totes. Contact:
Maria Dolgetta Public Relations Director 212.819.2084 DATASOURCE:
Iconix Brand Group, Inc. CONTACT: Maria Dolgetta, Public Relations
Director, +1-212-819-2084, Web site: http://www.totesisotoner.com/
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