Iconix Brand Group Announces New Bongo Jeanswear Licensee
August 14 2006 - 9:17AM
PR Newswire (US)
* Company also announces new license agreements for Bongo Swimwear,
Outerwear, Socks and Hosiery NEW YORK, Aug. 14
/PRNewswire-FirstCall/ -- Iconix Brand Group, Inc. (NASDAQ:ICON)
("Iconix" or the "Company"), today announced a new license
agreement for Bongo jeanswear with The Mamiye Group, LLC
("Mamiye"), a leading New York based denim designer and
manufacturer. Mamiye is immediately assuming the operations of the
former Bongo jeanswear licensee. Jerry Rogers, currently president
Bongo Jeanswear, will continue on in that capacity. Commenting on
the new licensee, Neil Cole, Chairman and CEO of Iconix, said, "We
evaluated many companies for this jeanswear license and none had
product development, sourcing and retail relationships comparable
to Mamiye. Mamiye is a company with exceptional talent, focus and
tremendous depth of resources and I am confident that they will
quickly elevate Bongo to one of the largest and hottest junior
brands in the market. Iconix will continue to invest heavily in
innovative celebrity driven advertising as we have done with our
recent campaign featuring TV star Kristin Cavallari and we are
already working on several breakthrough ideas for next spring. I am
especially pleased that there will be continuity with the brand and
that Jerry Rogers will be continuing on with us." Charlie Mamiye,
President of Mamiye, stated, "Bongo is a unique brand in the junior
marketplace. While dozens of labels have come and gone Bongo has
stood the test of time with twenty-five years of heritage as a
fashion leader and exciting celebrity driven advertising. Iconix is
the dominant player today in the junior marketplace and with their
marketing support and Mamiye's expertise in product development and
manufacturing, I am confident Bongo can expand its market share
significantly. We are currently hiring a design team that will be
the best in the industry and building a sexy new, state-of-the- art
showroom. I am confident that retailers will be very excited about
what they see from Bongo over the next few months." In addition to
the new jeanswear license, the Company has also announced that it
entered into three additional license agreements to expand the
Bongo brand: Wiesner Products for socks and hosiery, Mystic Apparel
for swimwear, and Kids With Character for outerwear. Both swimwear
and socks will be launching in spring 2007, and the outerwear
collection will debut in Fall 2007. Mystic Apparel and Kids with
Character are associated companies of Wiesner Products. Charles
Mizrahi, President of Wiesner Products, Inc. said, "We are very
excited to have the opportunity to market a full line of swimwear,
outerwear and socks/hosiery under the Bongo brand. Initial retail
trade reaction is very positive and we look forward to a long and
successful relationship with Iconix and the Bongo brand." Iconix
recently launched Bongo's new national ad campaign featuring
actress Kristin Cavallari in several major magazines including Teen
Vogue, Seventeen, In Touch and Cosmopolitan and as part of an
integrated internet marketing campaign. Kristin was propelled into
fame when she and several friends were cast in MTV's smash hit,
"Laguna Beach: The Real O.C." The campaign was created by the
Iconix in-house marketing agency. Kristin will be making special
public appearances on behalf of the Bongo brand in partnership with
select retailers. Founded in 1982 and acquired by the Company in
1998, BONGO has expanded from a denim driven brand into a
well-known junior lifestyle brand with a variety of product
categories including: footwear, tops, watches, handbags, outerwear,
swimwear, jewelry, socks, and children's apparel. Celebrity
spokespeople for the Bongo brand have included Liv Tyler, Rachel
Bilson, Nicole Richie and the stars of the MTV reality show, Laguna
Beach. Iconix Brand Group Inc. (NASDAQ:ICON) owns, licenses and
markets a growing portfolio of consumer brands including CANDIE'S
(R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER (R) RAMPAGE (R) and
MUDD (R). The Company licenses it brands to a network of leading
retailers and manufacturers that touch every major segment of
retail distribution from the luxury market to the mass market.
Iconix, through its in-house advertising agency, advertises and
markets its brands to continually drive greater consumer awareness
and loyalty. Safe Harbor Statement under the Private Securities
Litigation Reform Act of 1995. The statements that are not
historical facts contained in this press release are forward
looking statements that involve a number of known and unknown
risks, uncertainties and other factors, all of which are difficult
or impossible to predict and many of which are beyond the control
of the Company, which may cause the actual results, performance or
achievements of the Company to be materially different from any
future results, performance or achievements expressed or implied by
such forward looking statements. Such factors include, but are not
limited to, uncertainty regarding the results of the Company's
acquisition of additional licenses, continued market acceptance of
current products and the ability to successfully develop and market
new products particularly in light of rapidly changing fashion
trends, the impact of supply and manufacturing constraints or
difficulties relating to the Company's licensees' dependence on
foreign manufacturers and suppliers, uncertainties relating to
customer plans and commitments, the ability of licensees to
successfully market and sell branded products, competition,
uncertainties relating to economic conditions in the markets in
which the Company operates, the ability to hire and retain key
personnel, the ability to obtain capital if required, the risks of
litigation and regulatory proceedings, the risks of uncertainty of
trademark protection, the uncertainty of marketing and licensing
acquired trademarks and other risks detailed in the Company's SEC
filings. The words "believe," "anticipate," "expect," "confident,"
"project," provide "guidance" and similar expressions identify
forward-looking statements. Readers are cautioned not to place
undue reliance on these forward looking statements, which speak
only as of the date the statement was made. Contact: Tara Taff
Public Relations Manager Iconix Brand Group 212.730.0030
DATASOURCE: Iconix Brand Group, Inc. CONTACT: Tara Taff, Public
Relations Manager, Iconix Brand Group, +1-212-730-0030 Web site:
http://iconixbrand.com/
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