Iconix Brand Group, Inc. Announces License Agreement for Bongo Fragrance
May 19 2006 - 10:00AM
PR Newswire (US)
Bongo Signature Fragrance to Launch Holiday 2006 NEW YORK, May 19
/PRNewswire-FirstCall/ -- Iconix Brand Group, Inc. (NASDAQ:ICON)
(the "Company" or "Iconix") announced today it has entered into a
license agreement with First American Brands, a subsidiary of
Italian fragrance marketer Vapro International for its BONGO(R)
brand. The new signature scent and beauty products will launch for
Holiday 2006. The fragrance will be distributed at mid-tier
department and specialty stores and retail from $28.00-$45.00. The
partnership with First American Brands continues the Company's
expansion plans for the Bongo brand. Commenting on the new
partnership, Neil Cole, CEO, Iconix, stated, "Fragrance is a
natural extension for Bongo, a brand that has developed into a true
lifestyle brand with numerous licenses including jeanswear,
footwear, outerwear and accessories." Antonio Lemma, CEO, First
American Brands, stated, "We are excited to launch the Bongo
signature scent. Bongo has a very high level of consumer awareness
among the 14-24 age group and research shows that this demographic
is always looking for new fragrances. This was a perfect
opportunity for us to partner with a brand that has strong brand
recognition with the marketing support and expertise of Iconix."
About Iconix Brand Iconix Brand Group Inc., (NASDAQ:ICON) owns,
licenses and markets a growing portfolio of consumer brands
including CANDIE'S (R), BONGO (R), BADGLEY MISCHKA (R), JOE BOXER
(R) RAMPAGE (R) and MUDD (R). The Company's brands touch every
major segment of retail distribution from the luxury market to the
mass market. Iconix, through its in-house advertising agency,
advertises and markets its brands to continually drive greater
consumer awareness and loyalty and licenses its brands to a network
of leading retailers and manufacturers. About First American Brands
First American Brands is one of the most prestigious fragrance
distribution companies in the U.S. Established in 2002, the company
is recognized for bringing its Italian influence and elegance to
the American fragrance market. First American Brands licensing
include; Rampage, Corvette and Ferrari fragrances, as well as other
exclusive brands, distribution available in select stores
nationwide. For more information, please visit
http://www.firstamericanbrands.com/. Contact: Maria Dolgetta
Director of Public Relations 212.819.2084 DATASOURCE: Iconix Brand
Group Inc. CONTACT: Maria Dolgetta, Director of Public Relations,
+1-212-819-2084, or Web site: http://iconixbrand.com/
http://www.firstamericanbrands.com/
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