Hasbro Launches BringHometheFun.com to Support Families Staying Indoors
March 30 2020 - 1:02PM
Business Wire
Global Initiative Features Playtime Tips,
Mindfulness Activities, and More Resources Developed for Parents by
Parents
As millions of families worldwide adjust to staying home in
light of the COVID-19 pandemic, global play and entertainment
company Hasbro, Inc. (NASDAQ:HAS) announced the launch of Bring
Home the Fun, a global initiative created to further the Company’s
purpose to make the world a better place for children and their
families. The initiative will provide parents and caregivers
resources to help keep kids occupied and engaged during extended
time at home and indoors.
Beginning today, parents and caregivers can visit
BringHometheFun.com to explore family-focused resources, including
tips for family playtime, activity challenges to keep kids
occupied, ideas for using games and toys to stimulate kids’ brains,
and suggestions on how to cope with increased emotional stress.
Featuring crafts using PLAY-DOH compounds, trick-shot challenges
that get kids up and active with NERF blasters, entertaining
content including TRANSFORMERS, POWER RANGERS, MY LITTLE PONY, and
more, parents and caregivers will find inspiration to bring the
power of play into their homes while keeping an emphasis on fun and
creativity.
“We’ve been incredibly inspired and heartened to see that so
many of our brands, such as Play-Doh, Monopoly, and Nerf, are
providing relief and comfort to both parents and children adjusting
to the new normal of extended time at home,” said Eric Nyman, Chief
Consumer Officer, Hasbro. “Many of us are parents, grandparents,
and caregivers ourselves, and we hope Bring Home the Fun will help
families and friends around the world, and create moments of joy,
laughter, and play in a time when we need connection more than
ever.”
In addition to play-based tips and tools, BringHometheFun.com
will feature resources to help children and families cope with
stress that might be heightened among kids at this time. Featured
content will include mindfulness videos, project and activity
guides for parents and their children, and parenting articles for
those looking to instill gratitude and purpose in their
children.
Hasbro has committed additional support through global
philanthropic initiatives that aim to bring relief to children and
their families worldwide during this difficult time. Hasbro is
proud to support Save the Children and No Kid Hungry in their
effort to address the most urgent needs of children, including
providing nutritious meals and distributing books and learning
resources to those children and families most in need. In addition,
the Company will provide financial support and thousands of Hasbro
toys and games to continue to inspire creativity and fun for
vulnerable children during the coronavirus pandemic. Hasbro Canada
has provided financial support to Breakfast Club of Canada, an
organization that helps feed more than 250,000 children and youth
across the country. This donation will directly support those
currently enrolled in the program as well as local community
organizations that are assisting food-insecure families and
children during this challenging time.
Consumers are encouraged to join the conversation, connect with
other families, and share their own tips for at-home activity using
#BringHometheFun on social. Families can also follow Hasbro on
Twitter and Instagram for more play tips and inspiration, and fans
can find their favorite games and Nerf blasters on Hasbro Pulse,
the ultimate fan destination.
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company
committed to Creating the World's Best Play and Entertainment
Experiences. From toys, games and consumer products to television,
movies, digital gaming, live action, music, and virtual reality
experiences, Hasbro connects to global audiences by bringing to
life great innovations, stories and brands across established and
inventive platforms. Hasbro’s iconic brands include NERF, MAGIC:
THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS, as well as
premier partner brands. Through its global entertainment studio
eOne, Hasbro is building its brands globally through great
storytelling and content on all screens. Hasbro is committed to
making the world a better place for children and their families
through corporate social responsibility and philanthropy. Hasbro
ranked No. 13 on the 2019 100 Best Corporate Citizens list by CR
Magazine and has been named one of the World’s Most Ethical
Companies® by Ethisphere Institute for the past nine years. We
routinely share important business and brand updates on our
Investor Relations website, Newsroom and social channels (@Hasbro
on Twitter and Instagram.)
HAS-B HAS-PH
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Hasbro Crystal Flynn crystal.flynn@hasbro.com
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