Hasbro Partners With 343 Industries to Launch Halo Infinite NERF Blasters
February 18 2020 - 12:00PM
Business Wire
Hasbro Unveils NERF Halo MA40 Blaster and
MicroShots Assortment Inspired by the Legendary Halo Franchise
Global play and entertainment company Hasbro, Inc. (NASDAQ: HAS)
today announced a partnership with 343 Industries to introduce a
range of officially licensed Halo® NERF blasters, including a first
look at the NERF Halo MA40 Blaster and NERF Halo MicroShots
assortment hitting shelves this fall in the U.S. and U.K.
This partnership will unite two leading brands: Halo, who has
fundamentally changed the videogame landscape for nearly two
decades, and NERF, who has captivated generations of fans as the
leader in foam, action-based performance toys.
The NERF Halo blasters will immerse Halo fans into the highly
anticipated next chapter of the legendary Halo franchise, Halo
Infinite, featuring the iconic Master Chief. Through an epic
line-up of sci-fi inspired NERF blasters designed to look like the
accessories featured in the game, fans can play out the heroic
battles in an interstellar war between humanity and an overwhelming
alien threat.
“Halo consumer products licensees and categories have expanded
significantly since the launch of Halo 5: Guardians in 2015,” said
John Friend, Head of Consumer Products at 343 Industries. “Halo has
grown to become one of the leading sci-fi transmedia and
entertainment franchises through the release of our many books,
comics, apparel, and so much more. Hasbro is the perfect partner to
bring the heroism of the Master Chief to fans of all ages and
expand the Halo Universe to a new generation.”
To kick off the partnership, Hasbro unveiled three forthcoming
products: the NERF Halo MA40 Blaster, a motorized, semi-automatic
blaster that includes a 10-dart clip and 10 ELITE darts, and two
collectible single-shot MicroShots blasters inspired by iconic Halo
launchers – SPNKr and The Needler. Select products will also
include an exclusive Halo Infinite code for unlockable game add-on
content.
The NERF Halo MA40 Blaster, NERF Halo SPNKr MicroShot, and NERF
Halo NEEDLER MicroShot will debut at most major retailers in the
U.S. and the U.K. this fall, with additional markets to follow in
2021. The segment will continue to build with additional blasters,
accessories, and retail exclusives launching later in the year.
“NERF and Halo are both heritage brands that kids have grown up
with and loved for decades, and we’ve found a strong overlap within
our consumers,” said Adam Kleinman, Vice President of Global Brand
Strategy and Marketing, Hasbro. “We are constantly looking into
ways to bring more innovation and excitement to the NERF brand, and
saw an incredible opportunity to collaborate with 343 Industries as
they reinvent Halo for the next generation.”
Halo Infinite is set to release this Holiday alongside the next
generation Xbox gaming console, the Xbox Series X. Follow NERF on
social (Instagram.com/NERF and Facebook.com/NERF) for more
information on Halo and upcoming releases.
HAS-B
About Hasbro
Hasbro (NASDAQ: HAS) is a global play and entertainment company
committed to Creating the World's Best Play and Entertainment
Experiences. From toys, games and consumer products to television,
movies, digital gaming, live action, music, and virtual reality
experiences, Hasbro connects to global audiences by bringing to
life great innovations, stories and brands across established and
inventive platforms. Hasbro’s iconic brands include NERF, MAGIC:
THE GATHERING, MY LITTLE PONY, TRANSFORMERS, PLAY-DOH, MONOPOLY,
BABY ALIVE, POWER RANGERS, PEPPA PIG and PJ MASKS as well as
premier partner brands. Through its global entertainment studio
eOne, Hasbro is building its brands globally through great
storytelling and content on all screens. Hasbro is committed to
making the world a better place for children and their families
through corporate social responsibility and philanthropy. Hasbro
ranked No. 13 on the 2019 100 Best Corporate Citizens list by CR
Magazine and has been named one of the World’s Most Ethical
Companies® by Ethisphere Institute for the past eight years. Learn
more at www.hasbro.com, and follow us on Twitter (@Hasbro) and
Instagram (@Hasbro).
© 2020 Hasbro, Inc. All Rights Reserved.
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version on businesswire.com: https://www.businesswire.com/news/home/20200218005326/en/
For Hasbro: Jen DeAngelis, 401-727-6833 Hasbro Global
Communications jen.deangelis@hasbro.com
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