SUMMARY
This summary highlights certain information about this offering, our business, the Proposed Acquisition and the other transactions related
thereto. This is a summary of information contained elsewhere in this prospectus supplement, the accompanying prospectus or documents incorporated by reference herein and does not contain all of the information that you should consider before
investing in our common stock. For a more complete understanding of the Company and this offering, you should read this entire prospectus supplement, including the section entitled Risk Factors, the accompanying prospectus and all
documents incorporated by reference herein.
Hasbro, Inc.
We are a global play and entertainment company committed to Creating the Worlds Best Play and Entertainment Experiences. We strive to do
this through deep consumer engagement and the application of consumer insights, the use of immersive storytelling to build brands, product innovation and the development of global business reach. We apply these principles to leverage our owned and
controlled brands, including Franchise Brands BABY ALIVE, MAGIC: THE GATHERING, MONOPOLY, MY LITTLE PONY, NERF, PLAY-DOH and TRANSFORMERS, as well as the brands of our partners included in our Partner Brands
portfolio. From toys and games to television, movies, digital gaming and other forms of digital entertainment and a comprehensive consumer products licensing program, Hasbro fulfills the fundamental need for play and connection for children and
families around the world. Our entertainment labels, Allspark Pictures and Allspark Animation, create entertainment-driven brand storytelling across mediums, including television, film and more.
Each of these principles are executed globally in alignment with our strategic plan, the brand blueprint. At the center of this blueprint, we re-imagine, re-invent and re-ignite our owned and controlled brands and imagine, invent and ignite new brands. As the global consumer
landscape, shopping behaviors and the retail environment continue to evolve, we continue to transform and reimagine our business strategy. This transformation includes changing many of the ways we organize across our brand blueprint, re-shaping us to become a better equipped and adaptive, digitally driven organization, including investing in the development of an omni-channel retail presence.
Hasbro generates revenue and earns cash by developing, marketing and selling products based on global brands in a broad variety of consumer
goods categories and distribution of television programming and other content based on the Companys properties, as well as through the out-licensing of rights for third parties to use its properties in
connection with products, including digital media and games and other consumer products. Hasbro also leverages its competencies to develop and market products based on well-known licensed brands including, but not limited to, BEYBLADE, DISNEY
PRINCESS and DISNEY FROZEN, DISNEYS DESCENDANTS, MARVEL, SESAME STREET, STAR WARS, and DREAMWORKS TROLLS. MARVEL, STAR WARS, DISNEY PRINCESS, DISNEY FROZEN and DISNEYS DESCENDANTS are owned by The Walt Disney Company.
Hasbros business is separated into three principal business segments: (1) U.S. and Canada, (2) International, and
(3) Entertainment, Licensing and Digital. Hasbros executive offices are located at 1027 Newport Avenue, Pawtucket, Rhode Island 02861, and our telephone number is (401) 431-8697.
Proposed Acquisition of eOne and Strategic Rationale
On August 22, 2019, we entered into an Arrangement Agreement (as defined and further described below), pursuant to which we agreed to
acquire eOne, a global independent studio that specializes in the