NEW YORK and WILTON, Conn., Feb. 16,
2011 /PRNewswire/ -- Creating a high-quality, economical new
product forecasting solution, Harris Interactive (Nasdaq: HPOL),
one of the world's leading custom market research firms, and Top
Box Associates, a global consulting firm specializing in new
product forecasting and analytics, today announced a strategic
alliance that offers clients a flexible and cost-effective
new product forecasting solution. The new offering combines
Harris Interactive's global reach and understanding of consumer and
brand behavior and Top Box Associates' expertise in forecasting new
products, line extensions and relaunched products.
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This new alliance will provide users of new product forecasting
services the support they need as they seek to launch successful
products in today's risky business environment: accurate
sales forecasts, quick turnaround, flawless execution, good value,
and fact-based guidance.
"This partnership directly addresses an industry need for more
insight and improved customization with overall cost efficiency,"
says Jonathan Siegel, Senior Vice
President of Market Strategy and Product & Service Innovation
at Harris Interactive. "This partnership delivers the service
and customization of a boutique store with the varied selection and
price of a big box retailer. This alliance means our clients
– starting today – can turn to Harris Interactive for all of their
new product and innovation needs, from ideation to launch
management, in all the major and emerging markets around the
globe."
"We believe our clients will see immediate and important
benefits from this alliance," says Top Box Associates' founder and
President, Ken Sobel. "Not only will
they be able to take advantage of the team's clear strengths in
research execution and sophisticated forecasting, but we intend to
focus on better launch planning. This alliance allows our
clients to leverage the expertise of specialists who have
participated in thousands of new product launches across many
geographies and business sectors. That expertise means we work with
our clients to help assure that the magnitude of the efforts they
make in support of their new products will be in balance with the
size of the new business opportunities they face. This is a key
success factor for new product launches – and one that is too often
overlooked."
About Harris Interactive
Harris Interactive is one of the world's leading custom market
research firms, leveraging research, technology, and business
acumen to transform relevant insight into actionable foresight.
Known widely for the Harris Poll and for pioneering innovative
research methodologies, Harris offers expertise in a wide range of
industries including healthcare, technology, public affairs,
energy, telecommunications, financial services, insurance, media,
retail, restaurant, and consumer package goods. Serving clients in
over 215 countries and territories through our North American,
European, and Asian offices and a network of independent market
research firms, Harris specializes in delivering research solutions
that help us - and our clients - stay ahead of what's next. For
more information, please visit www.harrisinteractive.com.
About Top Box Associates LLC
Top Box Associates is dedicated to improving the decisions its
clients make about which new products to launch and how to best
support the products they do launch. It specializes in forecasting
the sales of new products, line extensions, and relaunches prior to
in-market introduction with validated proprietary forecasting
tools. This helps manufacturers and service providers avoid the
financial risks of rolling out new products that are unlikely to
achieve sufficient sales. Operating worldwide, Top Box Associates
offers expertise to help assure clients that their marketing and
promotional support budgets are properly aligned to the size of the
business opportunities they face, thereby maximizing the
profitability of new product programs. For additional details,
please visit www.topboxassociates.com.
Press Contact:
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Corporate Communications
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Harris Interactive
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212-539-9600
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press@harrisinteractive.net
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SOURCE Harris Interactive