SAN MATEO, Calif., Dec. 14, 2018 /PRNewswire/ -- GoPro,
Inc. (NASDAQ: GPRO) today announced the award
recipients of its HERO7 Black Million Dollar Challenge and
published the crowd-sourced highlight video to the homepage
of GoPro.com. In September, at the launch of GoPro's flagship
HERO7 Black camera, GoPro challenged its customers to use the
camera to shoot a product highlight video and offered a
$1 million-dollar award to be shared
by those whose video clips were featured. The result is a stunning
2-minute video shot entirely by HERO7 Black users from around the
world.
"Previously, our product highlight videos were shot by our
in-house media team – expert creators with the know-how to get the
perfect shot," said GoPro founder and CEO, Nick Woodman. "Now that HERO7 Black makes it
easy for anyone to capture professional-looking
shots during their favorite activities, we decided to challenge our
customers to shoot this year's highlight video and pay them for it.
We're glad we did — they absolutely nailed it."
The HERO7 Black Million Dollar Challenge received more
than 25,000 unique submissions from around the world. Clips from 56
HERO7 Black users were included in the final video, which features
awe-inspiring visuals that showcase the passion and creativity of
the GoPro community. Each person included in the Million
Dollar Challenge video will be awarded just over $17,500 for their submission.
"This crowd-sourced approach was only made possible by HERO7
Black's incredible HyperSmooth video stabilization feature,"
Woodman added.
HyperSmooth is the best in-camera video stabilization ever
featured in a camera. HyperSmooth delivers gimbal-like performance
but without the gimbal, making it easy to capture shake-free video
in any environment — on land, underwater, at high speed or in high
vibration environments — far beyond the capabilities of a
traditional motorized gimbal. Additionally, HERO7 Black's new
TimeWarp feature opens new doors for creativity by
transforming longer experiences, like city walks, scenic drives and
ocean dives, into short, magic-carpet-like videos that are
compelling to watch and easy to share. Both HyperSmooth and
TimeWarp are featured throughout the highlight video.
For more about the making of the Million Dollar Challenge video,
a complete list of award recipients and spotlight stories on some
of the recipients, visit GoPro's blog, The Inside Line. To
learn more about HERO7 Black and the complete lineup of cameras,
please visit GoPro.
About GoPro
GoPro helps the world celebrate and share itself in immersive
and exciting ways.
GoPro, HERO, Quik, QuikStories and their respective logos are
trademarks or registered trademarks of GoPro, Inc. in the United States and other countries. All
other trademarks are the property of their respective owners.
For more information, visit www.gopro.com. GoPro users can
submit their photos, raw clips and video edits to GoPro Awards for
social stoke, GoPro gear and cash prizes. Learn more at
www.gopro.com/awards. Connect with GoPro on Facebook, Instagram,
LinkedIn, Pinterest, Twitter, YouTube, and GoPro's blog The Inside
Line.
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SOURCE GoPro, Inc.