FUJI Fujifilm Holdings (MM)

FUJIFILM U.S.A., Inc. is pleased to announce the continued availability of its 2007 Popular Science �Best of What�s New� award-winning compact digital camera � the FinePix F50fd. Singled out in the �Gadget� category as �the first camera that can detect faces � to optimize focus, exposure and color � even if people are turned to the side or looking up or down,� the FinePix F50fd was the first in Fujifilm�s digital camera stable to debut the company�s proprietary Face Detection 2.0. This includes a new Automatic Red-Eye Removal feature that automatically corrects red-eye directly after the shot is taken and then saves both the original and the corrected image file. The FinePix F50fd combines these features, along with Dual Image Stabilization and ISO settings of up to 6400, to form a camera that makes �spontaneous shots look picture-perfect,� according to Popular Science. �We were excited and proud to receive this honor from Popular Science,� said Bill Drysdale, vice president and general manager, Electronic Imaging Products, FUJIFILM, U.S.A. �As Fujifilm continues to push the technology envelope with the latest in the award winning F-Series lineup, we are delighted to be able to continue to provide consumers with a powerful compact digital camera that makes it easier than ever for any level photographer to get professional looking photographs.� Following a long line of award winning F-Series models, the FinePix F50fd, like the FinePix F31fd and F40fd before it, offers consumers a super-compact digital camera that takes beautiful shots with the most advanced features and technology available, so that missing great shots is not an option. Combining a 12-MegaPixel, 7th Generation Super CCD with a 3.0x optical zoom and a 2.7� high-resolution 230,000 pixel wide angle view LCD, the FinePix F50fd is a compact powerhouse that incorporates all the features users have come to expect from Fujifilm�s more advanced digital cameras. With the addition of Dual Image Stabilization, Face Detection 2.0 Technology with Automatic Red Eye Removal function, and ISO settings of up to ISO 6400, the F50fd takes compact digital cameras to the next level, arming users with a host of new features and enabling them to take pictures never before possible. Face Detection 2.0 � The Next Generation Fujifilm�s proprietary Face Detection Technology also gets an upgrade in the F50fd with the arrival of Face Detection 2.0, featuring Automatic Red Eye Removal. As with the original version of Face Detection, it can detect up to 10 human faces in a scene in as little as 5/100�s of a second, correcting focus, exposure, and white balance automatically, regardless of where subjects are located within the frame. Face Detection 2.0 adds to this technology by being able to identify faces at much more extreme camera angles than before. No longer does the camera need a head-on shot to identify a face, because now even a profile will do � with up to 90O movement in either direction for profiles, and up to 135O for leaning or lying down in either direction, for a total range of 270O. Additional improvements to Face Detection 2.0 include a new Automatic Red-Eye Removal feature that automatically corrects red-eye directly after the shot is taken and then saves both the original and the corrected image file. Dual Image Stabilization To ensure that users achieve even greater blur-free pictures, the FinePix F50fd adds to Fujifilm�s Picture Stabilization mode to create the improved Dual Image Stabilization mode. This combines a mechanically stabilized CCD sensor with high ISO sensitivities for Total Anti-Blur protection. The combination of these two different approaches reduces the �blur� effect from the photographer�s hand-shake and subject movement even further to provide the highest quality digital pictures yet, with sharp, clean and clear results. Not much light? Not a Problem! All too often, digital photographers run into problems when taking pictures in low-light or dimly-lit situations and have to rely on the flash which can lead to over-exposed and washed-out shots. The FinePix F50fd builds on the great strides previous Fujifilm digicams have made with low light photography and allows users to effortlessly capture the moment as their eye sees it, with tremendous clarity and low noise, using Fujifilm�s Real Photo technology. Thanks to the 7th generation FinePix Super CCD-HR chip and the RP Processor II, the FinePix F50fd can utilize ISO settings of up to ISO1600 at full resolution and an amazing ISO 6400 at reduced resolution1, capturing stunning images even in low light while preserving the natural color and clarity of the shot. In addition to these advancements, the FinePix F50fd possesses a number of other impressive features: Portrait Enhancer Mode: Mimicking a professional photo studio setting, by using Face Detection and preset camera settings, Portrait Enhancer minimizes fine lines and small skin blemishes for smooth, natural looking portraits. Dual Shot Mode: In this selectable mode, the FinePix F50fd quickly shoots two images in rapid succession -- one with the flash and one without � and saves both. This convenient function lets the user perform a comparison at their convenience and select the most pleasing image. i-Flash Intelligent Flash: i-Flash (Intelligent Flash) detects subtle lighting differences within a scene and then varies the flash intensity accordingly. It also leverages the high sensitivity of the FinePix F50fd to enable the camera to use less flash, resulting in an image that displays pleasing, natural tones without a �washed-out� effect. And with an automatic pop-up flash, it�s always ready when you need it. Full Manual Photographic Control: Gives the user total control with manual adjustment options for settings on the camera (resolution, ISO, aperture, shutter speed, etc), and is desirable by the photo enthusiasts/advanced photographers. GUI Micro Thumbnail: A new playback feature that allows for viewing an index print on the LCD. The F50fd will show up to 100 images in micro form, then the control buttons are used to move over specific images and select them. This makes it easy to quickly find a single image by being able to jump to particular segments of images in the time sequence. So rather than using the left/right arrows to move through one image at a time, you can move up/down/left/right and then select the image you want to view. The back button takes you back to the thumbnail view in one step. The micro view lets you get close to the image you want, and then scroll to find the specific picture. As memory cards become larger, and devices become as much about sharing images as capturing them, this is a handy feature to enable the user to find specific images quicker. IrSimpleTM: Infrared communication via IrSimpleTM technology for fast, easy wireless image transfer to a compatible device. Special Scene and Blog Modes: The FinePix F50fd has 16 pre-programmed scenes, including a special underwater scene mode for use with a special underwater casing. In the Blog mode, the FinePix F50fd copies and automatically reduces the size of copied images for easy posting to a blog, Web page or as an attachment to email for easy sharing with friends and family while maintaining the original file. xD / SD / SD-HC Compatible slot: The FinePix F50fd features a �xD/SD Compatible slot� which accepts not only Fujifilm�s traditional xD-Picture Cards but also Secure Digital (SD) and SD-High Capacity/SD-HC cards too. Battery Life: Long-life rechargeable Li-ion battery (up to 230 shots). The FinePix F50fd is currently available nationwide at a retail price of $279.95. 1ISO levels of 6400 are available at 3MP, or lower, resolution; ISO levels of 3200 are attainable at 6MP, or lower; and ISO levels of 1600 are attainable at full resolution. About FUJIFILM U.S.A., Inc. FUJIFILM U.S.A., Inc. is a marketing subsidiary of FUJIFILM Corporation, Tokyo, Japan, providing digital and analog photographic Imaging Systems, Recording/Storage Media and Motion Picture Film products and services to consumers, professionals and businesses. For more information on Fujifilm U.S.A. products, customers can call 800-800-FUJI or visit www.fujifilmusa.com . To receive news and information direct from Fujifilm U.S.A. via RSS, subscribe free at www.fujifilmusa.com/rss . About FUJIFILM Fujifilm Corporation brings continuous innovation and leading-edge products to a broad spectrum of imaging industries including medical, life sciences, consumer electronic, chemical, graphic arts, information systems, photography and office products based on its vast portfolio of digital, optical, fine chemical and thin film coating technologies. It was ranked number 15 for U.S. patents granted in 2006, employs more than 75,000 people worldwide and in the year ended March 31, 2007, had global revenues of $23.6 billion. Fujifilm ADRs (American Depository Receipts) are traded in the U.S. on the NASDAQ exchange (NASDAQ:FUJI). For more information, please visit www.fujifilmholdings.com. All product and company names herein may be trademarks of their registered owners. FinePix F50fd Digital Camera � Specifications* � CCD Sensor � 1/ 1.6-inch Super CCD HR Number of Effective Pixels 12 million pixels � Number of Recorded Pixels � Still image : 4,000 x 3,000 / 4,224 x 2,816 (3:2 format) / 2,848 x 2,136 / 2,048 x 1,536 /1,600 x 1,200 / 640 X 480 pixels Image Processing Type � Still image : JPEG (Exif Ver 2.2 ) (Design rule for Camera File system compliant / DPOF-compatible) Movie : AVI (Motion JPEG ) with sound Audio: WAVE format, Monaural sound File Formats � Still image : JPEG (Exif Ver 2.2 ) (Design rule for Camera File system compliant / DPOF-compatible) Movie : AVI (Motion JPEG ) with sound Audio: WAVE format, Monaural sound Internal Memory � Internal memory (approx. 25MB) Lens � Fujinon 3 x Optical zoom lens , F2.8 - F5.1 Lens Focal Length (Rated)/(35mm Equiv.) � f=8.0mm - 24.0mm, Equivalent to 35-105mm on a 35mm camera Aperture Range � F2.8 - F8 Digital Zoom � Approx 8.2x (Max) Focus � Auto focus (Area, Multi, Center)/Continuous AF AF assist illuminator available Focusing Range � Normal � Normal : Wide angle :Approx. 45cm/1.5 ft to infinity Telephoto :Approx. 60cm/2.0 ft to infinity � Macro � Close-up � Macro: Wide Angle: Approx. 7cm/2.8 in to 80cm/2.6 Telephoto: Approx. 30cm/1.0 to 80cm/2.6ft Exposure Control � TTL 256-zones metering Color Control Modes � B/W, Standard, Chrome Sensitivity � Auto/Auto (1600)/Auto(800)/ Auto(400)/ Equivalent to ISO 100/200/400/800/1600/3200/6400 (Standard Output Sensitivity) � * ISO3200 : Number of recorded pixels: 6M pixels or lower � ISO6400 : Number of recorded pixels: 3M pixels or lower Shutter Speed � 8 sec. to 1/2000 sec. (depends on Shooting mode) White Balance � Automatic scene recognition Preset (Fine, Shade, Fluorescent light (Daylight), Fluorescent light (Warm White), Fluorescent light (Cool White), Incandescent light), Custom Flash � Auto flash Flash Mode � Flash mode: Red-eye Removal OFF: Auto, Red-eye reduction, Forced Flash, Suppressed Flash, Slow Synchro. Red-eye Removal ON: Red-eye Reduction Auto, Red-eye Reduction & forced flash, Suppressed Flash, Red-eye Reduction & Slow Synchro � Effective Range (ISO Auto) � Wide-angle: approx. 0.6m - 4.4m / 2.0ft - 14.4 ft Telephoto : approx. 0.6m - 2.4m / 2.0ft - 7.9 ft Macro : approx. 0.3m - 0.8m / 1.0 ft - 2.6 ft � LCD Monitor � 2.7-inch , approx.230,000 pixels, Amorphous silicon TFT color LCD monitor, approx. 100% coverage LCD Low Light Viewability Gain-up Brightness Mode � YES Power Source � NP-50 Li-ion battery (included)/ CP-50 with AC power adapter AC-5VX (sold separately) Pictures / Battery Charge (CIPA Standard) � Approx. 230 shots Camera Dimensions (W x H x D) � 3.6(W)� 2.3(H)� 0.9(D) in. / 92.5(W)� 59.2(H)� 22.9 (D) mm (excluding accessories and attachments) Camera Mass (not including accessories, batteries & xD Card) � Approx. 5.4 oz. / 155 g Shutter Lag Time � Approx. 1/100th sec. Shooting Modes � Mode dial : Auto, Natural Light, Natural Light with Flash, SP1, SP2, A/S (Aperture or Shutter priority) AE, M (Manual), Movie SP1/SP2 : Portrait , Portrait Enhancer, Landscape, Sport, Night, Fireworks, Sunset, Snow, Beach, Underwater, Museum, Party, Flower, Text Continuous Shooting Modes � Top-3 (max 2 frames/sec) High-speed Top-12 (max 5 frames/sec, 3 Megapixels or lower/ ISO400 or higher) � Final 3 (max 2 frames/sec) High Speed Final-12 (max 5frames/sec, 3 Megapixels /ISO400 or lower) � Long-period (max. 0.5 frames/sec) Movie Recording � 640 x 480 pixels, 320 x 240 pixels, 25 frames/sec. with monaural sound Video Out � NTSC / PAL selectable Playback � Face Detection (with Automatic Red-eye removal), Slide show, Trimming, Single frame, Multi-frame playback including Micro thumbnail mode, Sorting by date, Image rotate, Voice Memo Memory Type � Internal memory (approx. 25MB) / xD-Picture CardTM (16MB - 2 GB) SD memory card (512MB to 2GB)/ SDHC memory card (4GB to 8GB ) Other Features � Face Detection 2.0; IrSimple� Optional Accessories � xD-Picture CardTM : 256MB, 512MB, 1GB, 2GB Li-ion battery NP-50 Battery charger BC-50 DC coupler CP-50 AC power adapter AC-5VX PC Card Adapter DPC-AD CompactFlashTM Card Adapter DPC-CF What's in the Box � Li-ion battery NP-50 Battery charger BC-50 Strap A/V cable USB cable CD-ROM Owner's manual * Specifications subject to change without notice.