For a limited time, the new pineapple PHOCUS
creative energy drink is available exclusively at The
Vitamin Shoppe stores and online nationwide
LOS
ANGELES, Aug. 7, 2023 /PRNewswire/ -- PHOCUS, a
first-of-its-kind mental acuity beverage, announced it is expanding
its partnership with The Vitamin Shoppe via an exclusive release of
a new pineapple flavor in stores and on vitaminshoppe.com.
PHOCUS stands out from other functional beverages with its
clean, modern and innovative formula. It sets a new standard by
using only five ingredients, avoiding unhealthy sweeteners and
delivering a refreshing taste. PHOCUS pairs 75 mg caffeine and 75
mg L-Theanine to unlock clarity and improve alertness, providing a
balanced, focused boost.
Renowned Grammy-nominated artist and entrepreneur Jack Harlow, Co-Owner and Chief Creative Officer
of PHOCUS, is the inspiration for the brand's innovative formulas
and flavors. Harlow's involvement adds a distinct flair of artistry
and creativity to the brand, exemplified by the custom visuals he
specifically created in partnership with photographer and visual
artist Julian Buchman to announce
the partnership.
"PHOCUS was conceived in my hometown of Louisville, Kentucky with one goal in mind:
fueling creativity. Only 5 ingredients were needed to create our
clean and straightforward beverage. One of those ingredients is
L-Theanine, an amino acid that can support calm and alertness in
the mind of any artist looking to hone in on the story they want to
tell," said Harlow.
The partnership with The Vitamin Shoppe continues PHOCUS's
desire to drive awareness around fueling creativity. To captivate
consumers with a one-of-a-kind offering, the pineapple PHOCUS is
exclusively available in The Vitamin Shoppe stores and online
through September 2023, alongside the
flagship Orange PHOCUS.
"We are delighted to partner with PHOCUS and the incredibly
talented Jack Harlow to offer this
exclusive pineapple PHOCUS flavor at The Vitamin Shoppe. Energy and
functional drinks are exceptionally popular with our customers and
this launch brings an exciting new vision to the category, from the
flavors and formulation to the design and branding. Our exclusive
PHOCUS flavor spotlights that The Vitamin Shoppe is the destination
for the most innovative brands and products that consumers are
seeking out for their healthy, active lifestyles," said
Muriel Gonzalez, President of The
Vitamin Shoppe.
PHOCUS CEO, Joseph Nickell,
believes that The Vitamin Shoppe is a natural retail partner,
closely aligning with the brand's positioning standards and
unwavering commitment to quality. The partnership has fostered
strong integration, successfully incubating the brand without
compromise for customers who value premium products and
ingredients.
About PHOCUS
PHOCUS was conceived in Jack
Harlow's hometown of Louisville,
Kentucky with one goal in mind: fueling creativity. Only 5
ingredients were needed to create our clean and straightforward
beverage. One of those ingredients is L-Theanine, an amino acid
that generates a calm alertness in the mind of any artist looking
to hone in on the story they want to tell. PHOCUS is currently
available in select stores nationwide and Amazon. For more
information, please visit www.phocus.com.
About The Vitamin Shoppe®
Lifelong Wellness Starts Here™. The Vitamin
Shoppe®, a subsidiary of Franchise Group, Inc. (NASDAQ:
FRG), is a global, omnichannel specialty retailer and wellness
lifestyle Company with the mission of providing customers with the
most trusted products, guidance, and services to support them on
their journeys of lifelong wellness. Based in Secaucus, New Jersey, the Company offers a
comprehensive assortment of nutritional solutions, including
vitamins, minerals, sports nutrition, specialty supplements, herbs,
homeopathic remedies, green living products, and natural beauty
products. In addition to carrying products from approximately 700
national brands, The Vitamin Shoppe offers products from its
proprietary brands within its owned and wholesale channels,
including: The Vitamin Shoppe®, Vthrive The Vitamin
Shoppe™, BodyTech®, BodyTech® Elite,
fitfactor™, fitfactor KETO™, plnt®,
ProBioCare®, True Athlete®, and TrueYou™. In
the U.S., the Company conducts business through over 690
company-operated retail stores under The Vitamin Shoppe and Super
Supplements™ banners, and via its website, www.vitaminshoppe.com.
The company is expanding its retail footprint via an innovative,
omnichannel franchising model and opened its first franchise store
in 2022. Globally, The Vitamin Shoppe serves customers in select
Asia, South America, and Central America markets through local
omnichannel partners.
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SOURCE phocus