francesca's(R) Appoints Erik Lautier Senior Vice President Direct-to-Consumer & Marketing
November 02 2015 - 7:00AM
Francesca's Holdings Corporation (Nasdaq:FRAN) today announced the
appointment of Erik Lautier as Senior Vice President
Direct-to-Consumer & Marketing. Mr. Lautier will
assume his responsibilities on November 30, 2015 and will
report to Michael W. Barnes, the Chairman, President, and Chief
Executive Officer. Mr. Lautier will lead all channels of
online commerce, digital & social media customer engagement
initiatives, integrated marketing campaigns, CRM initiatives, and
the alignment of digital-ecosystems with francesca's
brick-and-mortar channel.
Mr. Lautier brings more than 15 years of retail experience to
francesca's having held a variety of leadership roles in ecommerce,
marketing, social media engagement, brand development and customer
relations at retailers such as Bebe, Lacoste, and Edun. Most
recently, Mr. Lautier served as Executive Vice President &
Chief Digital Officer at Bebe Stores, Inc. He holds a BA from Duke
University, a Masters from the New England Conservatory of Music,
and a MBA from INSEAD, where he was the recipient of the L'Oréal
Scholarship.
Mr. Barnes said, "We are truly excited to have Erik on the
francesca's leadership team. He brings to us a wealth of experience
and the creative acumen we need to strengthen the foundation and
build upon our marketing initiatives. Erik's brand-development and
marketing skills combined with his understanding of our core
customer will strongly complement the skills of our talented
executives leading our customer-facing disciplines. I look forward
to working closely with Erik as we continue to grow our ecommerce
business and drive our marketing and digital initiatives
forward."
Forward-Looking Statements
Certain statements in this release are "forward-looking
statements" made pursuant to the safe-harbor provisions of the
Private Securities Litigation Reform Act of 1995, as amended.
Such forward-looking statements reflect our current
expectations or beliefs concerning future events and are subject to
various risks and uncertainties that may cause actual results to
differ materially from those that we expected. These risks
and uncertainties include, but are not limited to, the following:
the risk that we cannot anticipate, identify and respond quickly to
changing fashion trends and customer preferences; our ability to
attract a sufficient number of customers to our boutiques or sell
sufficient quantities of our merchandise through our
direct-to-consumer business; our ability to successfully open and
operate new boutiques each year; our ability to efficiently source
and distribute additional merchandise quantities necessary to
support our growth; and our ability to attract and integrate a new
Chief Merchandising Officer. For additional information
regarding these and other risks and uncertainties that could cause
actual results to differ materially from those contained in our
forward-looking statements, please refer to "Risk Factors" in our
Annual Report on Form 10-K for the year ended January 31, 2015
filed with the Securities and Exchange Commission on March 27, 2015
and any risk factors contained in subsequent quarterly and annual
reports we file with the SEC. We undertake no obligation to
publicly update or revise any forward-looking statement.
About Francesca's Holdings
Corporation:
francesca's® is a growing specialty retailer with retail
locations designed and merchandised to feel like unique, upscale
boutiques providing customers a fun and differentiated shopping
experience. The merchandise assortment is a diverse and balanced
mix of apparel, jewelry, accessories and gifts. Today francesca's®
operates 619 boutiques in 47 states and the District of Columbia
and also serves its customers through francescas.com. For
additional information on francesca's®, please visit
www.francescas.com.
CONTACT: ICR, Inc.
Jean Fontana
646-277-1214
Company
Mark Vendetti
832-494-2315
Mark.Vendetti@francescas.com / IR@francescas.com
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