Fluent to Support Minority and Women Owned Businesses with Annual $250K Digital Marketing Program
October 27 2020 - 9:00AM
Fluent, Inc. (NASDAQ: FLNT), a leading data-driven performance
marketing company, announced its Business Empowerment Program, an
initiative focused on supporting minority and women owned
businesses to succeed in today’s digital economy. By leveraging
their proprietary platform and performance marketing solutions,
Fluent has helped brands connect and engage with valuable consumers
in a scalable, efficient, and transparent way. The company is
awarding $50,000 worth of digital marketing resources to each of
the five recipients of this program in effort to accelerate the
recovery and growth of their businesses.
Minority-owned businesses represent around 20% of employer
businesses in the US. This year, due to closures caused by the
pandemic lockdowns, minority business owners have suffered the
deepest losses, with 41% of businesses shuttering. In addition,
women and other marginalized groups have also been
disproportionately impacted by business closures with 25% of women
owned businesses shuttering, along with 32% of Latinx and 26% of
Asian businesses. Through the Fluent Business Empowerment Program,
the company will help selected recipients to better target, acquire
and retain high-value customers and thus contribute to an increase
in the sales and growth of their businesses.
Applications will be open until December 15, 2020, and selected
recipients will be announced on January 15, 2021.
“As a company that was founded and bootstrapped following the
Great Recession, we wanted to help accelerate the growth trajectory
for the next era of entrepreneurs to emerge from this pandemic,”
said Matt Conlin, Co-Founder and President of Fluent. “Our Business
Empowerment Program leverages our unique performance marketing
platform and digital expertise to enable minority and women led
businesses to identify and engage new customers and support their
sales and growth. We are excited to provide the same incredible
value that we deliver to our Fortune 500 clients to companies who,
during this challenging time, need it most.”
“From day one, supporting local communities and finding ways to
give back has been part of Fluent’s DNA,” said Ryan Schulke,
Fluent’s CEO. “We felt that this initiative was a natural way to
make an impact outside of our walls, while supporting the digital
economy.”
With millions of engaged users, Fluent’s performance marketing
platform enables businesses to effectively meet their marketing
goals. Each of the five program recipients will be able to utilize
their grants in two ways:
- Outcome-based customer acquisition campaigns –
Fluent will leverage its owned and operated inventory and unique
targeting capabilities to drive highly engaged consumers to the
recipient's business' website or mobile app.
- Complete Facebook Campaign Audit – AdParlor (a
social media agency owned by Fluent) will provide a full campaign
assessment with best practices, and insights, as well as customized
creative blueprint templates for the recipient’s product or
service.
Candidates must be at least 51% minority and/or women-owned,
operated, and controlled, as well as physically located in North
America. Candidates must currently have digital marketing programs
in place in order to activate campaigns on Fluent’s platform. Five
recipients will be chosen based on eligibility and their
application. Interested candidates can apply online through
December 15, 2020.
About Fluent, Inc.Fluent, Inc. (NASDAQ: FLNT)
is a leading performance marketing company with an expertise in
creating meaningful connections between consumers and brands.
Leveraging our proprietary first-party data asset of opted-in
consumer profiles, Fluent, Inc. drives intelligent growth
strategies that deliver superior outcomes. Founded in 2010, the
company is headquartered in New York City.
Forward-Looking Statements This press release
contains “forward-looking statements,” as that term is defined
under the Private Securities Litigation Reform Act of 1995 (PSLRA),
which statements may be identified by words such as “expects,”
“plans,” “projects,” “will,” “may,” “anticipate,” “believes,”
“should,” “intends,” “estimates,” and other words of similar
meaning. Such forward-looking statements are subject to risks and
uncertainties that are often difficult to predict, are beyond our
control and which may cause results to differ materially from
expectations. Readers are cautioned not to place undue reliance on
these forward-looking statements, which are based on our
expectations as of the date of this press release and speak only as
of the date of this press release. Readers are also advised to
consider the factors under the heading “Forward-Looking Statements”
and “Risk Factors” in the Company’s Annual Report on Form 10-K, as
may be supplemented or amended by the Company’s Quarterly Reports
on Form 10-Q and other SEC filings. The Company undertakes no
obligation to publicly update or revise any forward-looking
statement, whether as a result of new information, future events or
otherwise, except as required by law.
Media Contact: N6A for Fluent
Fluent@n6a.com401.464.1772
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