Fairchild Semiconductor Increases Focus on Mobile Handset Market
November 22 2010 - 11:02AM
Business Wire
Fairchild Semiconductor (NYSE:FCS), long-acknowledged as a power
semiconductor leader, is increasing its focus on the mobile handset
market. The company is building on its success in the development
of semiconductor solutions that deliver new levels of functionality
to help differentiate mobile designs.
Fairchild Semiconductor Increases Focus
on Mobile Handset Market (Photo: Business Wire)
Fairchild creates feature-specific semiconductor products that
complement chip sets in mobile devices. It is increasing investment
in and development of a targeted portfolio of analog and power
intellectual property (IP) to support handset manufacturers’
specific signal path requirements for audio, video, USB, signaling,
sensing and timing, and in power management for peripheral cores,
lighting and RF.
Fairchild technology is already used by all major mobile device
manufacturers and can be found in the majority of mobile handsets,
including smartphones. New product development is being driven by
market intelligence, as well as through close working relationships
with handset manufacturers and chipset suppliers worldwide.
Fairchild is targeting a growing mobile handset and smartphone
market, with more than 1 billion units shipped in 2009. Analysts
estimate that 5.5 billion units will ship from 2009 to 2012 and
smartphones are expected to reach over 20% in market share of the
total handset units by 2012.
“A growing percentage of the mobile handsets shipped today are
higher end, feature-rich phones and ‘smartphones’ that heavily rely
on the type of semiconductor solutions Fairchild develops,” said
Bob Conrad, executive vice president of Fairchild’s Mobile,
Computing, Communication and Consumer products group. “Fairchild is
intensely focused on specific analog and power functions that
define user satisfaction and market success, and this commitment –
together with our history with device manufacturers – positions us
to meet the evolving demands of the market with new technologies
that make a difference in mobile designs.”
Fairchild is leveraging its advanced process and package
technologies, offering significant design advantages while reducing
the size, cost and power of mobile devices. Additionally, Fairchild
is aligned with leading mobile manufacturers to help them meet
next-generation design challenges and maintain a competitive
advantage.
One example is the newly-announced FT8010 – a ‘White Screen of
Death’ re-start timer, which enables a portable device to be reset
at the touch of designated keypad function. The FT8010 was designed
by Fairchild in collaboration with a leading mobile
manufacturer.
Another Fairchild solution, the FAN5362, extends battery life
and conserves board space in portable and consumer designs. The
FAN5362 is ideal for cell phone designers who need to support
increased demand for high capacity (e.g. 8, 16, 32GB, etc.) SD
Flash Memory cards, while providing high efficiency and optimized
control designed specifically for low headroom operation.
Fairchild is a leader in USB technology, which has become the
universal interface for mobile applications. Fairchild has
leveraged its signal path expertise to develop a micro-USB switch
(FSA9280A) and USB transceiver (FUSB2500) that provide designers
auto detection, power savings, audio fidelity, space savings and
robust protection features, bringing significant design advantages
to the mobile space.
Fairchild’s proactive, open and transparent supply chain
management enables the company to meet customer inventory and
manufacturing requirements, a key in maintaining a competitive edge
in the dynamic and fast-growing mobile device market.
Dedicated to delivering “The Right Technology for Your
Success™,” Fairchild provides leading-edge silicon and packaging
technologies, manufacturing strength and system expertise for
consumer, communications, industrial, portable, computing and
automotive systems, as well as online tools and design centers as
part of our commitment to customer satisfaction.
For more information on Fairchild’s mobile solutions, visit the
Fairchild website at:
http://www.fairchildsemi.com/applications/diagrams/mobile.html
Contact Information:
To contact Fairchild Semiconductor about this product, please go
to: http://www.fairchildsemi.com/cf/sales_contacts/.
For information on other products, design tools and sales
contacts, please visit: http://www.fairchildsemi.com.
About Fairchild Semiconductor:
Fairchild Semiconductor (NYSE: FCS) – global presence, local
support, smart ideas. Fairchild delivers energy-efficient,
easy-to-use and value-added semiconductor solutions for power and
mobile designs. We help our customers differentiate their products
and solve difficult technical challenges with our expertise in
power and signal path products. Please contact us on the web at
www.fairchildsemi.com.
Follow us on Twitter @ http://twitter.com/FairchildSemi
View product and company videos, listen to podcasts and comment
on our blog @
http://www.fairchildsemi.com/engineeringconnections
Visit us on Facebook @
http://www.facebook.com/FairchildSemiconductor
Photos/Multimedia Gallery Available:
http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6518475&lang=en
Fairchild Semiconductor (NASDAQ:FCS)
Historical Stock Chart
From Aug 2024 to Sep 2024
Fairchild Semiconductor (NASDAQ:FCS)
Historical Stock Chart
From Sep 2023 to Sep 2024