OnLive and Equinix Make Instant Gaming a Reality
November 11 2010 - 8:01AM
Business Wire
Equinix, Inc. (Nasdaq:EQIX), a provider of global data center
services, today announced details of its relationship with OnLive,
the pioneer of on-demand, instant-play video games. An Equinix
customer for more than four years, OnLive chose to deploy the
OnLive Game Service with Equinix in order to achieve the
performance benefit gained by connecting directly to multiple
carriers and strategic business partners. These benefits have
enabled OnLive to quickly meet growing demand while ensuring
consumers a great gaming experience.
“OnLive makes the impossible possible by providing consumers
instant access to top video games over a broadband connection.
Equinix is at the epicenter of our strategy,” said Charlie
Jablonski, VP of Operations at OnLive. “Having access to a large
ecosystem of carriers and potential content partners has greatly
expedited our rollout schedule and made scaling the service
seamless and efficient. The power of Equinix’s global platform is
evident every time a gamer uses OnLive to play instantly.”
According to the telecom and digital media industry analyst
group In-Stat, more than 92 million U.S. households will have
broadband service to their home by 2013, and nearly 50 million will
also be using mobile broadband to take their electronic
entertainment with them, wherever they go. “The accelerated
adoption of broadband entertainment services means game companies
are not just competing with each other, they are competing with an
array of digital entertainment services that are a click away with
a broadband connection,” said Gerry Kaufhold, principal analyst
with In-Stat. “What’s more, TV sets are beginning to ship with
network connections built in. When the Web gets to the TV set, it’s
a game changer. Savvy companies are expanding on traditional
delivery methods with direct-to-Internet approaches that prolong
consumer engagement with the product, and with the brand.”
Officially launched in June 2010, the OnLive Game Service offers
immediate access to premium video game content on a PC or Mac via a
broadband wired or Wi-Fi connection through a web browser, and soon
on an HDTV via the MicroConsole™ TV adapter. In order to deploy and
scale the service to meet worldwide demand, OnLive leveraged
Equinix’s Internet Exchange, a service that enables companies to
interconnect their networks to move data securely, efficiently and
with minimal latency. The ability to connect with the largest
networks in the world optimizes application delivery and lowers
costs—crucial elements for any content-driven company.
“As consumers continue to gravitate to on-demand consumption of
video games across a widening array of connected devices—in the
home, in the hand and beyond—it’s essential that game companies
work in concert with the media ecosystem of CDNs, service
providers, social networks, cloud companies and smart-phone device
platforms to mobilize and monetize their games and their brand,”
said Jim Poole, general manager, Global Networks, Mobility and
Content at Equinix. “Equinix is home to more market leaders in the
digital media space than any other global data center services
provider. OnLive understands the inherent opportunity this presents
to their business, and we are pleased we can continue to support
their vision.”
About OnLive
OnLive is the pioneer of on-demand, instant-play video game
services, delivering real-time interactive experiences and rich
media through the Internet. With groundbreaking video compression
technology, OnLive harnesses cloud computing to provide the power
and intelligence needed to instantly deliver the latest, premium
game titles directly on PCs and Macs via a web browser and soon on
any HDTV via the MicroConsole™ TV adapter. OnLive technology is
backed by hundreds of patents and patents pending. The company is
headquartered in Palo Alto, Calif. OnLive investors include Warner
Bros., Autodesk, Maverick Capital, AT&T, British
Telecommunications (BT) and The Belgacom Group. More information is
available at www.onlive.com.
About Equinix
Equinix, Inc. (NASDAQ:EQIX) connects businesses with partners
and customers around the world through a global platform of high
performance data centers, containing dynamic ecosystems
and the broadest choice of networks. More
than 3,100 enterprises, cloud, digital content and
financial companies connect to more than 600 network
service providers and rely on Platform Equinix to grow their
business, improve application performance and protect their vital
digital assets. Equinix operates in 35 strategic markets across
North America, Europe and Asia-Pacific and continually invests in
expanding its platform to power customer growth.
Learn more at http://www.equinix.com.
Forward Looking Statements
This press release contains forward-looking statements that
involve risks and uncertainties. Actual results may differ
materially from expectations discussed in such forward-looking
statements. Factors that might cause such differences include, but
are not limited to, the challenges of acquiring, operating and
constructing IBX centers and developing, deploying and delivering
Equinix services; unanticipated costs or difficulties relating to
the integration of companies we have acquired or will acquire into
Equinix; a failure to receive significant revenue from customers in
recently built out or acquired data centers; failure to complete
any financing arrangements contemplated from time to time;
competition from existing and new competitors; the ability to
generate sufficient cash flow or otherwise obtain funds to repay
new or outstanding indebtedness; the loss or decline in business
from our key customers; and other risks described from time to time
in Equinix's filings with the Securities and Exchange Commission.
In particular, see Equinix's recent quarterly and annual reports
filed with the Securities and Exchange Commission, copies of which
are available upon request from Equinix. Equinix does not assume
any obligation to update the forward-looking information contained
in this press release.
Equinix and IBX are registered trademarks of Equinix, Inc.
International Business Exchange is a trademark of Equinix, Inc.
OnLive and MicroConsole are trademarks or registered trademarks of
OnLive, Inc. Other trademarks are the property of their respective
owners and are used by permission.
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