EA SPORTS™ and CONMEBOL Strengthen Their Commitment to Football With Multi-Year Partnership Renewal
June 07 2023 - 11:00AM
Business Wire
The multi-year partnership renewal sees EA
SPORTS continue as CONMEBOL’s exclusive Sports Video Gaming
Partner, and will include additional support of grassroots football
initiatives and sponsorship of CONMEBOL Club competitions
Today Electronics Arts Inc. (NASDAQ: EA) and CONMEBOL, the
oldest continental confederation in the world and the governing
body of football in South America, have announced a historic
multi-year partnership renewal with EA SPORTS. This partnership
will see EA SPORTS remain CONMEBOL’s exclusive Sports Video Gaming
Partner, and ensure South America's most prestigious football
competitions will continue to be shared with millions of fans
around the world as part of the new EA SPORTS FC™ brand
ecosystem.
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The multi-year partnership renewal sees
EA SPORTS continue as CONMEBOL’s exclusive Sports Video Gaming
Partner, and will include additional support of grassroots football
initiatives and sponsorship of CONMEBOL Club competitions. Photo
credit: EA SPORTS
The agreement will also enable both organizations to offer an
unparalleled football experience to fans in the region, thanks to
licensing integration of world renowned CONMEBOL competitions such
as CONMEBOL Libertadores, CONMEBOL Sudamericana, CONMEBOL Recopa,
and CONMEBOL eLibertadores.
“Authenticity is at the very core of the EA SPORTS FC
experience, and through our renewed partnership with CONMEBOL we
can celebrate and elevate South American football on a global
level,” said David Jackson, VP Brand, EA SPORTS FC. “Our federation
partners are key to building an innovative and evolving football
platform for fans worldwide, and we are thrilled that CONMEBOL
shares our vision for the future of football with EA SPORTS
FC.”
EA SPORTS has defined interactive football for 30 years and
built a global football community of more than 150 million across
multiple platforms – a community that EA SPORTS FC will now
continue to grow alongside partners such as CONMEBOL who share a
common goal of a fan-first future of football. Built on a
foundation of inclusivity and innovation, fans will continue to
experience unrivaled authenticity with access to more than 19,000
fully licensed players, 700 teams and 30 leagues, with the support
of over 300 global football partners that will allow further
expansion into new areas around both women’s and grassroots
football.
"We are very pleased with the renewal of our partnership with EA
SPORTS, a company that shares our commitment to expanding and
developing South American football,” said Alejandro Domínguez,
President of CONMEBOL. “CONMEBOL is committed to searching for new
and better resources that enrich the experience for millions of
fans in our continent and the world with our tournaments and
competitions. On this path, EA SPORTS is a uniquely valuable
ally.”
EA SPORTS will also be supporting grassroots football throughout
the region with its EA SPORTS FC FUTURES platform joining forces
with the CONMEBOL Evolución program. By supporting CONMEBOL
Evolución, EA SPORTS is furthering its goal of promoting the growth
and development of football worldwide.
Additionally, EA SPORTS will continue to help elevate and
accelerate women’s football by becoming an official real world
tournament sponsor of CONMEBOL Libertadores Femenina, highlighting
a continued commitment to help, learn from, grow and support the
game at every level.
Fans can register at easports.com/fc to Join the Club and be
among the first to learn more, ahead of detailed product updates
coming in July.
Follow EA SPORTS on Twitter, Instagram, and YouTube to stay up
to date with our latest news and announcements.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company develops and delivers games,
content and online services for Internet-connected consoles, mobile
devices and personal computers.
In fiscal year 2023, EA posted GAAP net revenue of approximately
$7.4 billion. Headquartered in Redwood City, California, EA is
recognized for a portfolio of critically acclaimed, high-quality
brands such as EA SPORTS FC™, Battlefield™, Apex Legends™, The
Sims™, Madden NFL, Need for Speed™, Titanfall™, Plants vs. Zombies™
and F1®. More information about EA is available at
www.ea.com/news.
EA, EA SPORTS, EA SPORTS FC, Battlefield, Need for Speed, Apex
Legends, The Sims, Titanfall and Plants vs. Zombies are trademarks
of Electronic Arts Inc. John Madden, NFL, FIFA and F1 are the
property of their respective owners and used with permission.
Category: EA SPORTS
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version on businesswire.com: https://www.businesswire.com/news/home/20230607005263/en/
Eric Escaravage Global Public Relations Lead, EA SPORTS FC
eescaravage@ea.com 1-604-319-3533
Stephen Ludlow Global Public Relations Manager, EA SPORTS FC
sludlow@ea.com 1-778-258-1287
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