The Sims™ 4 Becomes the Most Widely Played Game in the 23 Year History of the Franchise With More Than 70 Million Players Worldwide
April 18 2023 - 12:00PM
Business Wire
Latest Expansion Pack Release Delivers Biggest
Launch Week for The Sims 4
Maxis™, a studio of Electronic Arts Inc. (NASDAQ:EA) shares
today that The Sims™ 4, the latest iteration of the popular life
simulation game and the most widely played game in the 23-year
history of The Sims franchise, now reaches more than 70 million
players around the world. Since its launch in 2014, The Sims 4
continues to serve as a digital platform for millions of players to
discover and connect with ideas, experiences, and versions of
themselves without boundaries, both in-game and real life.
Following The Sims 4 base game becoming available to all new
players to download for free in October 2022, more than 16 million
new players have downloaded the game to date and average weekly
users has increased 53-percent.
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the full release here:
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Maxis delivered its most successful
expansion pack launch week to date with The Sims 4 Growing
Together. (Graphic: Business Wire)
The Sims 4 has also since experienced global expansion with
75-percent of new unique players based outside of North America in
growth areas including Brazil, France, Germany, the United Kingdom,
and Poland. Newly acquired players have enthusiastically jumped
into the game’s catalog of more than 60 packs and kits.
Additionally, there has been a significant increase in downloads of
user generated content from the gallery since The Sims 4 base game
became free, with more than 7 million gallery downloads in-game in
the past week alone.
“It’s incredible to see how much our community has grown over
the past eight years, and our players continue to inspire us with
the countless ways they explore life in The Sims 4,” said Phillip
Ring, Executive Producer of The Sims 4. “We know The Sims 4
continues to be a creative outlet for people, and our team strives
to deliver new and innovative gameplay content that empowers our
players to embrace the chaos that comes with self-discovery.”
The team at Maxis is more dedicated than ever to developing new
and meaningful experiences for The Sims 4’s growing user base, and
recently delivered its most successful expansion pack launch week
to date with The Sims™ 4 Growing Together. The launch week - March
16-23, 2023 - saw more sales for Growing Together than any other
expansion pack launch week since The Sims 4 started releasing packs
in 2015. This latest expansion pack introduced highly requested
gameplay features centered around family dynamics, new life stages
and milestones as players experience new chapters in their Sims’
lives. Following the release of the expansion pack and the free
base game update featuring the infant life stage, players have
created more than 8.6 million Sims infants in-game, built 1.7
million new households in the pack’s world of San Sequoia, and
players have achieved 27.1 million milestones across all platforms
– including 12.2 million infant milestones.
For more information about The Sims 4, follow @TheSims on
Twitter, Instagram and TikTok, like The Sims on Facebook, and visit
TheSims.com newsroom for the latest news and updates.
About Electronic Arts
Electronic Arts (NASDAQ: EA) is a global leader in digital
interactive entertainment. The Company develops and delivers games,
content and online services for Internet-connected consoles, mobile
devices and personal computers.
In fiscal year 2022, EA posted GAAP net revenue of approximately
$7 billion. Headquartered in Redwood City, California, EA is
recognized for a portfolio of critically acclaimed, high-quality
brands such as EA SPORTS™ FC, Battlefield™, Apex Legends™, The
Sims™, Madden NFL, EA SPORTS™ FIFA, Need for Speed™, Titanfall™,
Plants vs. Zombies™ and F1®. More information about EA is available
at www.ea.com/news.
EA, EA SPORTS, EA SPORTS logo, Battlefield, Apex Legends, The
Sims, Need for Speed, Titanfall, and Plants vs. Zombies are
trademarks of Electronic Arts Inc. John Madden, NFL, FIFA and F1
are the property of their respective owners and used with
permission. FIFA and FIFA's Official Licensed Product Logo are
copyrights and/or trademarks of FIFA. All rights reserved.
Category: EA Studios
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version on businesswire.com: https://www.businesswire.com/news/home/20230418005531/en/
Tara Moore Global Integrated Communications Director, Lifestyle
tmoore@ea.com
Dana Berkowitz Sr. PR Manager, Lifestyle dberkowitz@ea.com
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