eBay x Playa Society collab features Female Sneakerhead
merchandise and a curated shop that challenges cultural norms
The most influential Female Sneakerhead content
creators and sellers will be featured across eBay channels
throughout the month
SAN JOSE, Calif., March 1, 2021 /PRNewswire/ -- In advance of
International Women's Day, eBay is kicking off its new Female
Sneakerhead program: an entire month dedicated to celebrating
the future of sneaker culture where women are better represented.
The initiative focuses on the fastest growing - yet frequently
under-served - community of female sneaker collectors and
enthusiasts in an estimated 80-billion-dollar market. On eBay, the women's
sneaker category grew more than 80% over the past year and sales of
men's sneakers bought by female shoppers doubled over that same
period.
To kick off the month-long initiative, eBay has collaborated
with Esther Wallace, founder of
Playa Society, to launch limited-edition Female Sneakerhead
merchandise - a new line developed to spark a cultural conversation
about women and sneakers. Shop the looks, along with a collection
of the most sought-after styles and hard to find grails - all
curated by industry trailblazers beginning on March 8, 2021.
"Kamala Harris wearing sneakers
on the cover of Vogue perfectly embodies how women everywhere are
approaching fashion today," said Charis Márquez, Vice President of
Fashion, eBay North America.
"Women are one of the most passionate segments of the sneakerhead
community, and we will continue to celebrate them while also
ensuring we're meeting the growing demand for more styles, sizes,
and sellers for this audience. eBay is the most inclusive
destination for sneaker enthusiasts and we're giving the community
what they want - from new collaborations to the grails you just
can't find anywhere else."
eBay x Playa Society Female Sneaker Shop
With her
Female Athlete merchandise line, Esther Wallace's Playa Society has created an
iconic and recognizable symbol in sports. For this event, she
created a custom extension of the line, Female Sneakerhead,
which celebrates the rising prominence of women in the sneakerhead
community. This collaboration will include t-shirts, hoodies and
socks, designed in partnership with and available exclusively on
eBay.
"Being a Sneakerhead is about hype, passion, style, and
self-expression, not about gender. Yet inclusivity and visibility
for women is sometimes missing from the culture," said Esther Wallace, Playa Society founder. "If you
identify as a Sneakerhead, it means that you can express yourself
through sneakers. And if you're a woman who is a Sneakerhead, you
just want your self-expression to be respected, well-represented
and unlimited in sneaker culture. That's what this line is all
about."
In addition to the exclusive merchandise, through this
collaboration eBay will launch a Female Sneaker Shop, that
will showcase a rotating collection of the hottest inventory,
curated by Wallace and well-known sneaker influencers.
Female Sneakerhead Programming &
Content
Throughout the month, eBay will work with the
industry's top category trailblazers and influencers to bring to
life the stories of women from all corners of the community,
curating their favorite brands and collections and creating content
that will live across eBay's channels.
Female Sneakerhead Sellers and Collectors
eBay
will also feature the community's top sellers throughout the month,
and in late March - in partnership with Chicks with Kicks – will
drop one of the largest and most unique collections of sneakers.
The drop includes over 2,200 pairs of collectible sneakers, sold
exclusively on eBay.
About eBay
eBay Inc (NASDAQ: EBAY) is a global
commerce leader including the Marketplace and Classifieds
platforms. Collectively, we connect millions of buyers and sellers
around the world, empowering people and creating opportunity for
all. Founded in 1995 in San Jose,
California, eBay is one of the world's largest and most
vibrant marketplaces for discovering great value and unique
selection. For more information about the company and its global
portfolio of online brands, visit www.ebayinc.com.
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SOURCE eBay Inc.