BEAVERTON, Ore., March 5, 2019 /PRNewswire/ -- Digimarc
Corporation (NASDAQ: DMRC), inventor of the Intuitive Computing
Platform (ICP™) featuring Digimarc Barcode, announced today it has
incorporated the GS1 Digital Link standard for mobile web
lookup of product information into Digimarc Barcode and the
supporting data platform. This adds to the already considerable
benefits of Digimarc Barcode, including detection at point-of-sale
from barcode scanner devices.
New Seasons Market, a West Coast neighborhood grocer, is
deploying Digimarc Barcode for Packaging and Digimarc Barcode for
Thermal Labels to enable a faster and more accurate checkout
experience. With Digimarc Barcode, enhanced for GS1 Digital Link,
New Seasons now has the ability to encode the Global Trade Item
Number® (GTIN®), plus the lot number and other standard
identifiers. Digimarc Barcode now can provide web connections for
consumers according to the standard and also be leveraged for
product transparency initiatives, including SmartLabel®
and the recently adopted Bioengineered Food Standard for disclosing
GMOs. The same Digimarc Barcode, repeated many times across a
package for reliability and efficiency, can also be used for
improving inventory management, product traceability and
manufacturing inspection solutions.
"Retailers across the globe are under pressure to adapt and make
significant technology upgrades to address evolving consumer
expectations for robust product information and transparency," said
Bob Carpenter, president and CEO,
GS1 US. "GS1 Digital Link seeks to address that need by providing a
digitally-enabled unique identifier along with brand authorized
product information to accurately inform consumer purchase
decisions via product packaging."
GS1 Digital Link specifies a standard format for a web URL, GS1
GTIN and several GS1 application identifiers into one single URL
with a standardized syntax. This initiative helps to support many
types of business-to-business and business-to-consumer information
needs.
"Adding GS1 Digital Link capability within the barcode removes
the need for secondary marks such as QR codes, thereby freeing-up
valuable packaging real estate for additional product and brand
information," said Nick Tabet,
vice-president of Fixed Retail Scanning, Datalogic. "With this
development, it's now possible for a single visually imperceptible
code—Digimarc Barcode—to provide all the benefits currently
associated with multiple code implementations."
"Digimarc has a long history of collaboration with GS1 and is
participating in the GS1 Digital Link Working Group today," said
Tony Rodriguez, CTO, Digimarc. "We
are committed to working with the industry to enhance shopping
experiences and retail operations around the world. By adding the
GS1 Digital Link standard, Digimarc Barcode is the only
machine-readable symbology that supports existing point-of-sale
barcode scanners at a global scale and provides the granularity
needed to enable transparency and consumer engagement, including
through SmartLabel®, track-and-trace operations and
other use cases where identification is critical."
Digimarc Barcode is a visually imperceptible barcode that can
carry both numeric and alphanumeric data using GS1 identification
standards for product packaging, retail labels, Point-of-Purchase
displays and other print material. Use of Digimarc Barcode allows
companies to protect their brand, track products from
origin-to-destination, provide personalized content and coupons,
and provide end-to-end serialization. Consumers benefit from faster
and more convenient checkout options, and in-aisle access to
detailed product information including, for example, discounts and
price matching while they are inside the physical store. Retailers
benefit from Digimarc Barcode through more efficient front-of-store
operations, improved inventory accuracy, reduced product shrink and
greater marketing options.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is
a pioneer in the automatic identification of everyday objects such
as product packaging and virtually any media, including print,
images and audio. Based on the patented Intuitive Computing
Platform (ICP™), Digimarc provides innovative and comprehensive
automatic recognition technologies to simplify search, and
transform information discovery through unparalleled reliability,
efficiency and security. Digimarc has a global patent
portfolio, which includes over 1,100 granted and pending patents.
These innovations include state-of-the-art identification
technology, Digimarc Barcode, as well as Digimarc
Discover® software for barcode scanning, image
recognition, and more. Digimarc is based in Beaverton, Oregon, with technologies deployed
by major retailers and consumer brands, global banks, U.S. states,
film companies and professional sports franchises, among others.
Visit digimarc.com and follow us @digimarc to learn more
about The Barcode of Everything®.
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SOURCE Digimarc Corporation