'Scan & Shop powered by Digimarc' makes it easy to buy
gifts when and how customers want
BEAVERTON, Oregon, Nov. 14, 2019 /PRNewswire/ -- Digimarc
Corporation (NASDAQ: DMRC), creator of the Digimarc Platform for
digital identification and detection, today announced that Walmart,
the world's largest retailer, has activated its seasonal toy
catalog with Digimarc technology, making it faster and easier than
ever for customers to buy gifts for family and friends.
For the first time, customers with Apple iOS and Google Android
devices can use their phones to shop for the hottest toys of the
holiday season right from the pages of Walmart's toy catalog. The
new digitized experience – 'Scan & Shop powered by Digimarc' –
is available now and lets customers scan and shop hundreds of toys,
including more than 150 exclusives, through the Walmart app when
and how they want.
Scan & Shop powered by Digimarc is prominently promoted in
35 million printed catalogs available in Walmart's nearly 4,800
U.S. stores, with millions also mailed to U.S. customers' homes and
major omnichannel toy resellers.
The scannable toy catalog is part of a major holiday season
initiative featuring early deals, new and expanded shopping
services, more top gifts and fun in stores as Walmart prepares
customers for six fewer shopping days between Thanksgiving and
Christmas. Walmart's holiday campaign features several tech-enabled
ways for customers to shop for everyone on their list, and is an
extension of its effort to help people around the world save money
and live better.
"Creating convenience for Walmart's customers was a key priority
for this year's Toy Catalog. Through our partnership with Digimarc,
we were able to enhance our catalog with a Scan & Shop option
for our customers. This is an exciting new feature that I know will
resonate with our customers," said Alvis
Washington, vice president of Marketing, Walmart.
Walmart activated the seasonal toy catalog by enhancing pages
with Digimarc Barcode, an advanced barcode that adds unprecedented
functionality while remaining imperceptible to consumers. Walmart
also integrated the Digimarc Mobile software development kit (SDK)
into its flagship app for both iOS and Android to enable the Scan
& Shop powered by Digimarc feature for customers.
The interactive publication is among the most widely distributed
commercial print projects Digimarc has delivered, and marks an
important expansion of the collaboration announced in April between
Digimarc and Walmart to reduce food waste and improve efficiency
and accuracy at checkout. As Digimarc continues to expand its
partnership with Walmart, the company intends to find more
innovative ways to help improve the shopping experience for Walmart
customers.
"The Digimarc Platform delivers a new level of convenience to
Walmart customers and important data insights for company
executives, and further strengthens our relationship with the
world's largest retailer," said Bruce
Davis, chief executive officer at Digimarc. "We're thrilled
to help make America's Best Toy Shop even better by enabling faster
and easier shopping this holiday season."
Learn more about activating commercial print with the Digimarc
Platform.
About Digimarc
Digimarc Corporation (NASDAQ: DMRC) is
a pioneer in the automatic identification of everyday objects such
as product packaging and virtually any media, including print,
images and audio. The Digimarc Platform provides innovative and
comprehensive automatic recognition technologies to simplify
search, and transform information discovery through unparalleled
reliability, efficiency and security. Digimarc has a global patent
portfolio, which includes over 1,100 granted and pending patents.
These innovations include state-of-the-art identification
technology, Digimarc Barcode, as well as Digimarc Discover®
software for barcode scanning, image recognition, as layers of its
ground-breaking Platform. Digimarc is based in Beaverton, Oregon. The Digimarc Platform
enables applications that benefit retailers and consumer brands,
national and state government agencies, media and entertainment
industries, and others. Visit digimarc.com and follow us
@digimarc to learn more about The Barcode of
Everything®.
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