Park Outdoor Grows Its Digital Billboard Footprint with Daktronics
August 19 2019 - 3:00PM
Passersby in Chemung County, New York, will notice a change in
their daily commute. Park Outdoor Advertising installed two
double-sided, 16-millimeter digital billboards from Daktronics
along College Avenue and the intersection of East Water
Street and Madison Avenue in Elmira, New York.
“The signs, offer local businesses a flexible advertising medium
that also runs community awareness content,” says Kerry
Leipold, vice president of the Fingers Lake division.
According to Leipold, Elmira is working hard to stimulate its
economy, and Park Outdoor feels that providing local and regional
advertisers access to this new technology will boost the effort.
Both locations receive significant traffic, making them the ideal
locations for the relevant and timley messaging that digital
billboards provide.
“The new signs’ advertising flexibility allows clients to run
their messages from various locations every eight seconds, and at
an affordable price,” says Leipold. “It’s a cost-effective way for
clients to get their messages in front of potential customers.”
“Daktronics appreciates its partnership with Park Outdoor. It’s
a fantastic testament to the power of Digital Out of Home when our
partners harness the technology to display real-time, creative
content for their advertisers, as well as community announcements,”
says Joni Schmeichel, Daktronics OOH Marketing Strategist.
In addition to using the displays as an advertising medium, Park
Outdoor plans for them to run community messages. Before
installation, Leipold worked with the area police, the fire
department and the downtown development organization, discussing
how to get the word out about community events, education,
community members, alerts and PSAs. “Anything we can do to pay
forward and help the community, we will try to do,” says
Leipold.
When asked about the future of the digital billboard industry,
Leipold says, “All you need to do is look back at the past—posters
nailed to fences, then glued and brushed, paint signs, vinyl,
tri-visions, and now to digital. OOH continues to re-invent itself.
And it’s been a fun ride that isn’t over yet.”
About Park Outdoor AdvertisingPark Outdoor
Advertising is a media company operating more than 1,500 billboards
in upstate New York and northern Pennsylvania. Open Park owns 1,500
billboards, 320 of those in the Finger Lakes division. The company
is excited to introduce its digital network to Chemung County. The
company got its storied start back in the 1950s as Americans were
taking to the routes of the expanding the U.S highway system. The
history of Park Outdoor is recounted in the book, Sons in the
Shadow, written by our CEO since 1984, Roy H. Park, Jr.
About DaktronicsDaktronics helps its customers
impact audiences throughout the world with large-format LED video
displays, message displays, scoreboards, digital billboards and
control systems in sport, business and transportation applications.
Founded in 1968 as a USA-based manufacturing company, Daktronics
has grown into the world leader in audio-visual systems and
implementation with offices around the globe. Discover more at
www.daktronics.com.
SAFE HARBOR STATEMENTCautionary Notice: In
addition to statements of historical fact, this news release
contains forward-looking statements within the meaning of the
Private Securities Litigation Reform Act of 1995 and is intended to
enjoy the protection of that Act. These forward-looking
statements reflect the Company's expectations or beliefs concerning
future events. The Company cautions that these and similar
statements involve risk and uncertainties which could cause actual
results to differ materially from our expectations, including, but
not limited to, changes in economic and market conditions,
management of growth, timing and magnitude of future contracts,
fluctuations in margins, the introduction of new products and
technology, the impact of adverse weather conditions and other
risks noted in the Company's SEC filings, including its Annual
Report on Form 10-K for its 2019 fiscal year. Forward-looking
statements are made in the context of information available as of
the date stated. The Company undertakes no obligation to update or
revise such statements to reflect new circumstances or
unanticipated events as they occur.
MEDIA RELATIONS
Joni SchmeichelPublic Relations/MarketingTel
605-692-0200Email Joni.Schmeichel@daktronics.com
A photo accompanying this announcement is available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/14c19bdc-048b-490d-a43e-2e97428046d7
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