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LAS VEGAS, June 13 /PRNewswire/ -- The future of the $25 billion aesthetic medicine market will be marked by bold technology, dynamic revenue growth and aggressive cultural mainstreaming, according to speakers and guests at THE Aesthetic Show, a multidisciplinary medical education meeting held May 24- 27th at The Mandalay Bay Conference Center. More than 1,000 attendees and 65 companies gathered for the debut of THE Aesthetic Show, sponsored by Aesthetic Buyers Guide, the leading industry publication on aesthetic market data and technology. Immersed in the science and art of facial and body rejuvenation, attendees imprinted their visions on what promises to be one of the most lucrative industries to span across several medical disciplines. "The aesthetic industry is in the midst of a groundbreaking evolution, outpacing even the most optimistic growth predictions from analysts and trend forecasters," said Michael Moretti, publisher of the Aesthetic Buyers Guide and chairman of THE Aesthetic Show. "We designed THE Aesthetic Show to be a proactive force in charting the future of an industry that has captivated the passions and dollars of patients, physicians and businesses worldwide. We were genuinely overwhelmed by the enthusiasm and success of this first show and look forward to next year's program, where we expect several thousand attendees as this field grows." "Looking good is no longer optional," stated Dr. Ava Shamban, LA dermatologist of "Extreme Makeover" (ABC) fame, speaking about patient expectations and the diversity of non-invasive solutions for skin issues. Dr. Shamban was one of several high-profile physicians who opened THE Aesthetic Show with their vision of contemporary aesthetic medicine. Dr. Jason Diamond, LA facial plastic surgeon from "Dr. 90210" (E!), spoke about the prominent role of naturalness in his work. Far from the cutting and pulling of earlier generation surgeons, Dr. Diamond reported a new respect for minimally invasive procedures and the importance of working with fillers and fat transfers to add volume. In his keynote presentation, Moretti summarized the top catalysts for category growth: -- Body Shaping: with almost 17 million procedures performed worldwide, there is tremendous pent-up demand in the US for these treatments, which are already wildly popular in Europe, Asia and South America, from mesotherapy to non-invasive energy-based devices to new concepts in laser-assisted liposuction. -- Skin Tightening: a second generation of skin tightening devices is currently in the corporate pipeline, about one to two years away from market introduction, with more exact science and predictable results. -- Skin Rejuvenation: The highest volume of all procedures, covering a wide range of treatments from a cross-section of physicians, aestheticians and surgeons who work together for the best patient care. -- Longer Lasting Fillers: Almost 30 years after the introduction of bovine collagen, a new standard is set with modern fillers that last six months to two years. Educational sessions, workshops and product demonstrations were rotated throughout the two-day event, shedding light on additional category trends. Robert Grant, president of Allergan Medical (NYSE:AGN) previewed the new direct-to-consumer advertising for breast implants, designed to generate interest and visits to plastic surgeons. Grant also reported Botox is now in Webster's dictionary, a sure sign of the mainstreaming of aesthetic procedures. In addition to Allergan, sponsors of the meeting included Mentor (NYSE:MNT), Medicis (NYSE:MRX), Johnson & Johnson (NYSE:JNJ), Syneron (NASDAQ:ELOS), Cynosure (NASDAQ:CYNO), Cutera (NASDAQ:CUTR), Candela (NASDAQ:CLZR) and Palomar (NASDAQ:PMTI). For more information about THE Aesthetic Show or to purchase a DVD of the entire weekend's sessions, lectures and presentations, visit http://www.aestheticshow.com/. Available Topic Expert(s): For information on the listed expert(s), click appropriate link. Michael Moretti http://profnet.prnewswire.com/Subscriber/ExpertProfile.aspx?ei=57287 DATASOURCE: Aesthetic Buyers Guide CONTACT: Fran Kelly for Aesthetic Buyers Guide, +1-732-706-5795, or Web site: http://www.aestheticshow.com/

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