New Identity Security Focused Programs, Digital
Tools, Trainings and Partner-Driven Go-to-Market Strategies
Encourage Collaboration and Program Effectiveness
CyberArk (NASDAQ: CYBR), the global leader in Identity Security,
today announced a series of Channel Partner Program initiatives to
enhance collaboration, strengthen learning, solve for cybersecurity
debt and drive greater customer value while helping CyberArk and
its partners dramatically grow Identity Security-related business
opportunities.
CyberArk has one of the industry’s largest networks of
security-focused partners, with more than 1,800 partners worldwide.
CyberArk’s partner ecosystem is scaling fast and delivers strategic
resources that enable customers to address the growing sense of
urgency around securing the rise of human and machine identities
resulting from accelerated digital transformation investments.
With 79% of organizations saying they prioritized maintaining
business operations over ensuring robust cybersecurity in the last
12 months, CyberArk partners have significant potential to expand
their portfolio and deliver market-leading Identity Security
solutions to help their customers better address critical security
issues. Built for the dynamic enterprise, the CyberArk Identity
Security Platform enables secure access for any identity, human or
machine, from anywhere and to the widest range of resources or
environments.
CyberArk is making substantial Channel Partner Program
investments in strategic areas such as expanding key routes to
market, investing in new ways to enhance collaboration and program
efficiency, while continuing to improve the overall partner
experience. CyberArk also continues to enhance training and offer
new certifications to deepen partner knowledge, which significantly
expand CyberArk’s market reach and customer time to value.
Expanding Key Routes to Market
Keys to the success of the CyberArk Channel Partner Program
include investing in expanded routes to market, especially via
Managed Service Providers (MSPs) and global and regional
marketplaces. With a 25% increase in the number of transactions
with MSPs in 2021, CyberArk continues to expand technology
offerings and program features to capitalize on the surge of
interest in MSP models that can help customers with limited
resources close the skills gap and enable them to scale
cybersecurity programs more easily.
Additionally, CyberArk has taken advantage of its strong
relationships with solution providers like blueAPACHE, Cyderes and
Optiv that are increasingly diversifying their own offerings with
CyberArk Identity Security SaaS solutions to both secure existing
client services delivery and offer Managed Security Services to an
increasingly diverse customer base.
“Over the past several years, there has been a rise of
indiscriminate attacks – those that go after ‘everyone.’ MSPs like
blueAPACHE are able to respond to growing demand for
Identity-centric solutions with the talent and experience
organizations need to proactively drive down risk,” said Michael
Zuppa, general manager of technology, blueAPACHE. “We have built a
successful business with the CyberArk Identity Security Platform at
the core. CyberArk is easy to do business with and is critical to
us being able to expand our market footprint and deliver
best-in-class cybersecurity solutions, centered on Identity
Security.”
CyberArk has taken strategic steps to maximize the economies of
scale afforded by a growing number of marketplaces from major
software vendors and other ecosystems. Marketplaces represent a
large and efficient mechanism for customers to purchase and
implement security software using a simple, streamlined user
experience.
Additionally, global systems integrators and advisory partners
represent the largest opportunity for incremental growth and are
engaged in almost all of CyberArk’s key deals. CyberArk has added
sales coverage and resources for enablement and marketing and is
leveraging investments with alliances like Deloitte, PwC and others
to deliver more joint offerings and better services strategies.
Collaboration and Program Efficiency
Building on its strong customer-first orientation, CyberArk is
applying the same user experience principles and methodologies to
its partner program. This means improving on the digital partner
experience with new tools and technologies, shared workspaces and
other ways to interact, market and learn from the partner
community.
Advancements planned for the CyberArk partner portal will
improve deal transparency and provide access to deeper data and
analytics. Expanded enablement content and tools will help partners
consistently deliver best-in-class solutions and will be supported
using new “centers of excellence” in areas such as marketing,
opportunity management and partner relationship management.
Enhancements around enablement also include specific learning
plans for sales, pre-sales and technical certifications, which are
designed to engage and reward partners to better support mutual
customers, be more influential in their decision making and more
focused on delivering services. Additionally, a newly expanded
Partner Advisory Council designed to reinforce a “global approach
with a regional touch” now better aligns with partners specifically
committed to CyberArk’s Identity Security vision.
“With over 350 attendees at Partner Day, which kicked off the
recent CyberArk Impact 2022 event, we rolled out a number of
exciting initiatives to help our partners worldwide build, sustain
and grow successful Identity Security programs,” said Chris Moore,
senior vice president, global channels, CyberArk. “One of the keys
to that growth is enabling partners to evolve from a ‘value
capture’ to ‘value creation’ approach. For those partners with the
commitment and capability to drive our approach to Identity
Security, we help them create more value with programmatic building
blocks including enablement, incentives and marketing.”
In 2021, CyberArk increased its number of partners by 35 percent
year over year. CyberArk’s partner network, which includes system
integrators, managed service providers, strategic outsourcers,
advisories and distributors, and marketplaces encompasses a diverse
ecosystem of non-exclusive partnerships across 95 countries.
Prospective partners interested in the CyberArk Partner Program
can visit the CyberArk Partner Network site and submit a partner
inquiry.
About CyberArk
CyberArk (NASDAQ: CYBR) is the global leader in Identity
Security. Centered on privileged access management, CyberArk
provides the most comprehensive security offering for any identity
– human or machine – across business applications, distributed
workforces, hybrid cloud workloads and throughout the DevOps
lifecycle. The world’s leading organizations trust CyberArk to help
secure their most critical assets. To learn more about CyberArk,
visit https://www.cyberark.com, read the CyberArk blogs or follow
on Twitter via @CyberArk, LinkedIn or Facebook.
Copyright © 2022 CyberArk Software. All Rights Reserved. All
other brand names, product names, or trademarks belong to their
respective holders.
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version on businesswire.com: https://www.businesswire.com/news/home/20220817005160/en/
Media Contacts: Carissa Ryan, CyberArk Email:
press@cyberark.com
Highwire PR Email: cyberark@highwirepr.com
Investor Relations: Erica Smith, CyberArk Email:
ir@cyberark.com
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