Ocean Minded, Inc. Names Andrew Palmer General Manager
September 04 2008 - 8:01AM
Business Wire
Ocean Minded, Inc. today announced that it has appointed Andrew
Palmer to fill the newly created position of General Manager. Mr.
Palmer joins Ocean Minded with more than 20 years of experience in
the action sports market. Notably, Mr. Palmer was co-founder of
Animal, the leading action sports brand in the United Kingdom. As
the CEO of Animal USA, Mr. Palmer was responsible for building the
U.S. infrastructure while also overseeing global sales. Following
his tenure with Animal, Mr. Palmer served as the Global Sales
Director for Dragon Optical, Inc. In this role Mr. Palmer grew
domestic and global sales more than 100% in less than four years,
while also expanding Dragon Optical�s product offerings to include
apparel and accessories such as printed garments to complement the
optical business. Mr. Palmer rounded out his action sports growth
expertise with Clive Bags where he implemented a successful
international brand strategy. �We are very excited to welcome
Andrew to the Ocean Minded team,� said Gary Ward, Ocean Minded
founder. �Andrew�s global brand experience and proven
entrepreneurial background will allow us to continue with our rapid
growth plan. As GM, Andrew will take responsibility for the day to
day running of the business and I will work closely with him to
bring the Ocean Minded ideals to domestic and international
markets.� About Ocean Minded, Inc. The Ocean Minded� brand was
established in 1996, built on the principles of protecting beaches,
respecting the environment and an overall love for life. Ocean
Minded is a leading designer and manufacturer of high-quality
footwear, apparel and accessories primarily targeted at the beach,
adventure and action sports markets.�The brand�s product,
philosophy, and lifestyle have been embraced by world-class
athletes Bethany Hamilton, Bede Durbidge, Greg Long, Rusty Long,
and Dean Randazzo. The Ocean Minded� brand was acquired by Crocs,
Inc. (NASDAQ:CROX) in 2007 and operates as a wholly owned
subsidiary of Crocs, Inc. The company continues to live an Ocean
Minded lifestyle by actively leading beach clean-ups, and
supporting and educating customers on the importance of leaving the
ocean and all waterways in better condition than when they were
found.
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