Crocs, Inc. Launches Escalator Safety Awareness Initiative
July 22 2008 - 4:47PM
Business Wire
Crocs, Inc. (NASDAQ: CROX) today announced plans to launch an
escalator safety awareness initiative over the course of the next
year. The first steps will include the addition of consumer
education messages regarding escalator safety to hang tags on
Crocs� shoes sold worldwide as well as supporting organizations
that further the cause of safe escalator maintenance and use. Hang
tags with educational escalator safety messages will begin to
appear on Crocs shoes sold through Crocs retailers and
company-owned outlets, including its online store (www.crocs.com)
within the next few months. The company plans to have the
educational hang tag fully implemented by the rollout of its Spring
2009 line. Existing hang tags affixed to Crocs� shoes already
explain how to care for and clean Crocs� footwear, and also provide
information on the company�s SolesUnitedSM shoe recycling and
donation program (www.solesunited.com). New language added to the
hang tags reminds consumers to use care when riding escalators and
moving walkways, while providing these specific tips: Stand facing
forward in the center of the step Step on and off carefully Do not
touch sides below handrail Avoid the sides of the steps where shoe
entrapment can occur Supervise children at all times �Consumer
safety is very important to us,� said Ron Snyder, President and CEO
of Crocs, Inc. �Escalator entrapments have occurred for more than
40 years, far longer than Crocs has been in business, and these
accidents often are preventable. Because the Crocs brand is so
visible and so popular around the world, we have an opportunity to
reach millions of consumers of all ages, including parents, with
educational messages that will help draw attention to this
important issue.� Although tens of millions of pairs of Crocs�
shoes have been sold in the United States during the past five
years, an analysis of nationwide safety data from the U.S. Consumer
Product Safety Commission, conducted by Crocs, shows there has been
no corresponding increase in the frequency of escalator shoe
entrapment injuries. Industry experts believe many entrapments can
be easily prevented by implementing safety requirements in the area
of escalator design and maintenance. For instance, as has been
documented in testing done by others, including the CPSC, shoe and
foot entrapments can be prevented by proper routine escalator
maintenance, including periodic lubrication of escalator side
panels with silicone or other lubricants. Additionally, industry
experts such as Joseph Stabler, a St. Louis-based escalator
inspector and consultant, believe entrapments would be greatly
reduced by requiring utilization of existing safety technology. �A
number of escalator entrapments occur at the side of the step,�
Stabler said. �These can be dramatically reduced by requiring the
installation of step safety sideplates. Some escalators already
utilize step safety sideplate technology so it�s something that
simply would need to be implemented as a matter of course.�
Therefore, one of the future goals of this initiative is to push
for changes in elevator/escalator safety code regulations regarding
the design, installation and maintenance of escalators. Crocs hopes
to work with or support organizations that share this important
safety objective. Any organizations fitting this description can
contact Crocs at publicrelations@crocs.com for further information.
Crocs is hopeful its efforts in this area will help further the
cause of escalator safety and ultimately reduce the number of
escalator entrapments around the world. About Crocs, Inc: Crocs,
Inc. is a rapidly growing designer, manufacturer and retailer of
footwear for men, women and children under the Crocs� brand. All
Crocs� brand shoes feature Crocs� proprietary closed-cell resin,
Croslite�, which represents a substantial innovation in footwear.
The Croslite� material enables Crocs to produce soft, comfortable,
lightweight, superior-gripping, non-marking and odor-resistant
shoes. These unique elements make Crocs� footwear ideal for casual
wear, as well as for professional and recreational uses such as
boating, hiking, hospitality and gardening. The versatile use of
the material has enabled Crocs to successfully market its products
to a broad range of consumers. Crocs� shoes are sold in more than
90 countries and come in a wide array of colors and styles. Please
visit www.crocs.com for additional information.
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