Crocs To Launch New Footwear Collection Inspired By Disney Channel Hits Hannah Montana(TM) and High School Musical and the Forth
April 24 2008 - 8:01AM
Business Wire
Crocs, Inc. (NASDAQ: CROX) and Jibbitz, LLC, a wholly owned
subsidiary of Crocs, are launching an all new collection of
footwear and accessories inspired by the smash hits, Hannah Montana
and High School Musical, and the upcoming Disney*Pixar film Wall-E.
Combining the magic of Disney and the comfort of Crocs� shoes, the
new footwear is sure to help tweens live out their pop star dreams
and children to sport the endearing attributes of a lovable robot.
The Hannah Montana-inspired line of Crocs hits retail this May with
the Hannah Montana Mary Jane style Crocs� shoes for girls. With a
touch of Hollywood, the Hannah collection is accentuated with glam
glitter and pop star graphics and is available in children�s and
junior sizes. And just in time for the back to school season, fans
will be able to add the Hannah Montana�themed Mammoth Crocs� shoe
to their collection. This highly anticipated shoe takes a cozy
twist on Crocs� original design and features super soft synthetic
fur lining that is perfect for keeping feet warm this fall. Hannah
Montana enthusiasts can also customize their look with Hannah
Montana rock-star themed Jibbitz� brand charms. The Disney Channel
hit series, High School Musical, will also be added to this
summer�s line up. The collection will include High School
Musical�themed Jibbitz� brand charms with the names of cast members
in vibrant designs and iconic logos. A special High School Musical
Cayman-style Crocs� shoe will also be added to the collection in
July. Tweens and teens alike will be stylish and comfortable with
these all-purpose Crocs� shoes made from Crocs� proprietary
closed-cell resin Croslite� material, along with graphics printed
on the front complete with a contrasting back-strap. For those
anxiously awaiting the premiere of the Disney*Pixar film Wall-E,
Crocs is launching Wall-E-themed Jibbitz� and Crocs� footwear in
May. Crocs� products inspired by Wall-E are sure to be a hit with
kids of all ages. �Disney Consumer Products and Crocs have
successfully offered innovative products that appeal to a wide
range of Disney�s fan base since 2006,� said Ron Snyder, CEO of
Crocs, Inc. �We anticipate both leading brands will benefit from
these new extensions to the 'Disney by CROCS�' collection, which
are sure to be a sensation among teens and tweens alike.� About
Crocs, Inc: Crocs, Inc. is a rapidly growing designer, manufacturer
and retailer of footwear for men, women and children under the
Crocs� brand. All Crocs� brand shoes feature Crocs� proprietary
closed-cell resin, Croslite�, which represents a substantial
innovation in footwear. The Croslite� material enables us to
produce soft, comfortable, lightweight, superior-gripping,
non-marking and odor-resistant shoes. These unique elements make
Crocs� footwear ideal for casual wear, as well as for professional
and recreational uses such as boating, hiking, hospitality and
gardening. The versatile use of the material has enabled us to
successfully market our products to a broad range of consumers. In
2006, the company acquired Jibbitz, LLC a unique accessory brand
with colorful snap-on products specifically suited for Crocs�
footwear. Today, more than 1,600 Jibbitz� designs are available to
consumers for personalizing their Crocs� footwear, as well as other
accessories including customized bags, bracelets and much more. For
more information, visit www.jibbitz.com. Crocs� shoes are sold in
more than 90 countries and come in a wide array of colors and
styles. Please visit www.crocs.com for additional information.
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