Crocs, Inc. Extends Licensing Business with Addition of NBA Branded Footwear and Accessories
February 21 2008 - 4:01PM
Business Wire
Crocs, Inc. (NASDAQ: CROX) today announced that it has expanded its
licensing business with an agreement covering the National
Basketball Association. The agreement, which covers both Crocs�
footwear and Jibbitz� charms, allows Crocs to license agreed logos
for all 30 NBA teams and related NBA properties. �Basketball fans
are some of the most dedicated in all of professional sports, and
we�re thrilled to provide NBA fans with a new way to support their
favorite teams and show their spirit from head to toe,� said Ron
Snyder, CEO of Crocs. �Many Crocs customers are actively involved
in sports and outdoor activities, which will make these new
products a hit for athletes and fans alike." �Partnering with Crocs
provides an opportunity to extend a fun and unique line of footwear
to NBA fans,� said Sal LaRocca, Executive Vice President, NBA
Global Merchandising Group. NBA branded Crocs� shoes � including
the Mammoth model, created for cold weather wear � will be
available prior to the start of the 2008-2009 season at
www.crocs.com and select retail outlets. The agreement adds to
Crocs' library of license agreements, which also includes rights to
all NHL, NFL and MLB teams and over 75 major colleges and
universities. Similar to the company's Collegiate Licensing
program, the products include a primary team color for the shoe and
an alternate team color for the heel strap with the team name
and/or logo placed on the heel strap and on the side of the shoe.
About Crocs, Inc: Crocs, Inc. is a rapidly growing designer,
manufacturer and retailer of footwear for men, women and children
under the Crocs� brand. All Crocs� brand shoes feature Crocs�
proprietary closed-cell resin, Croslite�, which represents a
substantial innovation in footwear. The Croslite� material enables
Crocs to produce soft, comfortable, lightweight, superior-gripping,
non-marking and odor-resistant shoes. These unique elements make
Crocs� footwear ideal for casual wear, as well as for professional
and recreational uses such as boating, hiking, hospitality and
gardening. The versatile use of the material has enabled Crocs to
successfully market its products to a broad range of consumers. In
2006, the company acquired Jibbitz, LLC, a unique accessory brand
with colorful snap-on products specifically suited for Crocs�
shoes. Today, more than 1,600 Jibbitz� charms and designs are
available to consumers for personalizing and customizing their
Crocs� footwear. Crocs� shoes are sold in more than 90 countries
and come in a wide array of colors and styles. Please visit
www.crocs.com for additional information.
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