Ocean Minded, Inc. Announces Sponsorship of Bethany Hamilton
February 13 2008 - 8:01AM
Business Wire
Ocean Minded, Inc. is honored to welcome Bethany Hamilton, one of
surfing�s brightest and most inspirational stars, to its team of
athletes. Hamilton, world renown for her determination and courage,
lives her life with a purpose and spirit that is unparalleled. �I�m
very stoked to be joining Ocean Minded, a company that will support
and believe in me,� said Hamilton. �They are extremely
conscientious of protecting our oceans and environment, and believe
that we can all make a difference in the world.� Bethany joins the
Ocean Minded� team on her 18th birthday and is focused on finishing
the Women�s World Qualifying Series (WQS) in a prime position,
where she is currently seated third. Recently, she achieved her
career best when she reached the semifinals at the Roxy Surf
Festival in Phillip Island, Australia. �There isn�t a surfer on the
planet that better defines the phrase �Ocean Minded,�� stated Bob
Tanner, Ocean Minded�s Director�of Marketing. �Bethany is a source
of inspiration for people all over the world, and we are thrilled
to have her as a Brand Ambassador.� Five Years ago Hamilton shocked
the world with her undying passion after losing her left arm in a
vicious shark attack on the North Shore of Kauai, Hawaii, her home.
With her commitment to surfing unscathed, Bethany was back in the
water a month later and immediately became an international symbol
of bravery, perseverance and strength. It is with that same drive
and devotion that she competes today on the WQS tour. �We are so
honored to have Bethany as part of our team. She fits our DNA and
shares the Ocean Minded values of �Live, Protect, Respect�! She is
a true ocean girl and 100% �Ocean Minded,�� said Gary Ward, the
company�s Founder. �I love wearing my Ocean Minded sandals,�
Hamilton stated. �I look forward to promoting the Ocean Minded
footwear brand and working together with them to produce a
signature sandal.� About Ocean Minded The Ocean Minded� brand was
established in 1996 by Gary Ward, built on the principles of
protecting beaches, respecting the environment and an overall love
for life. Ocean Minded is a leading designer and manufacturer of
high-quality leather and EVA-based sandals primarily targeted at
the beach, adventure and action sports markets. The Ocean Minded�
brand was acquired by Crocs, Inc. in 2007. Today, Ocean Minded
operates as a wholly owned subsidiary of Crocs, Inc. and its
founders continue to live the Ocean Minded lifestyle by actively
leading beach clean-ups, and supporting and educating customers on
the importance of leaving the ocean and all waterways in better
condition than when they were found. About Crocs, Inc: Crocs, Inc.
is a rapidly growing designer, manufacturer and retailer of
footwear for men, women and children under the Crocs� brand. All
Crocs� brand shoes feature Croslite� material, Crocs� proprietary
closed-cell resin, which represents a substantial innovation in
footwear. The Croslite� material enables Crocs to produce soft,
comfortable, lightweight, superior-gripping, non-marking and
odor-resistant shoes. These unique elements make Crocs� footwear
ideal for casual wear, as well as for professional and recreational
uses such as boating, hiking, hospitality and gardening. The
versatile use of the material has enabled Crocs to successfully
market our products to a broad range of consumers. Crocs� shoes are
sold in more than 90 countries and come in a wide array of colors
and styles. Please visit www.crocs.com for additional information.
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