Crocs, Inc. Announces Jibbitz(TM) Charm Giveaway In Celebration of the DVD Premiere of Pirates of the Caribbean: At World's End
December 07 2007 - 8:01AM
Business Wire
Crocs, Inc. (NASDAQ:CROX) announced today it will award free
Pirates of the Caribbean-themed Jibbitz� charms to customers who
purchase Crocs� shoes inspired by the Pirates of the Caribbean
films at Crocs owned kiosks and retail stores. The promotion kicks
off in conjunction with the DVD release of the third film in the
trilogy � �Pirates of the Caribbean: At World�s End� � released on
Tuesday, Dec. 4. Jibbitz, LLC, a wholly owned subsidiary of Crocs,
Inc., is a unique accessory brand that produces Jibbitz� charms,
colorful snap-on products specifically suited for Crocs� shoes.
Pirates of the Caribbean-inspired Crocs� shoes are available in
styles to suit pirates of all ages, including the Disney Pirates
Beach and Kids Disney Pirates Caymans. Both models and Jibbitz�
charms are available at Crocs, Inc. owned retail locations
nationwide, while supplies last. To find Crocs, Inc.-owned retail
locations, check the dealer locator at www.crocs.com. �We continue
to see the Disney brand and characters as a terrific opportunity to
connect with our target consumers,� said Ken Chaplin, VP of
Licensing, Crocs, Inc. �We are excited to offer pirate lovers a way
to express their Pirates of the Caribbean fascination with
limited-edition Jibbitz� charms and shoes that are just as
comfortable as they are striking.� Both the Disney Pirates Beach
(MSRP: $34.99) and the Kids Disney Pirates Cayman (SRP: $29.99) are
constructed using Crocs� proprietary Croslite� material, a
non-marking, anti-microbial closed-cell resin, and are available in
two color combinations � black with red art, and red with black
art. Both models also include all of the traditional
comfort-focused features of Crocs� shoes, including an orthotic
foot bed, slip-resistant soles, ergonomic Italian styling and
ventilation holes perfect for the Pirates of the Caribbean-themed
Jibbitz� charm. The Disney Pirates Beach model is available in
women�s and men�s sizes XS to XL. The Kids Disney Pirates Cayman is
available in sizes 4/5-3. About Crocs, Inc: Crocs, Inc. is a
rapidly growing designer, manufacturer and retailer of footwear for
men, women and children under the Crocs� brand. All Crocs� brand
shoes feature Crocs� proprietary closed-cell resin, Croslite�,
which represents a substantial innovation in footwear. The
Croslite� material enables us to produce soft, comfortable,
lightweight, superior-gripping, non-marking and odor-resistant
shoes. These unique elements make Crocs� footwear ideal for casual
wear, as well as for professional and recreational uses such as
boating, hiking, hospitality and gardening. The versatile use of
the material has enabled us to successfully market our products to
a broad range of consumers. In 2006, the company acquired Jibbitz
LLC, a unique accessory brand with colorful snap-on products
specifically suited for Crocs shoes. Today, more than 1,200
Jibbitz� Charms and designs are available to consumers for
personalizing and customizing their Crocs� footwear. Crocs� shoes
are sold in more than 90 countries and come in a wide array of
colors and styles. Please visit www.crocs.com for additional
information.
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