Warner Bros. Consumer Products Grants License to Crocs, Inc. and Jibbitz, LLC for Looney Tunes, Hanna-Barbera and Scooby-Doo
June 07 2007 - 8:02AM
Business Wire
Crocs, Inc. (NASDAQ:CROX) today announced that it has entered into
a licensing agreement with both Crocs, Inc. and Jibbitz, LLC to
allow the two companies to license properties by Warner Bros.
Consumer Products on behalf of Looney Tunes, Hanna-Barbera, and
Scooby-Doo for use with their footwear and shoe charms. The new
Crocs� footwear designs will feature classic characters including
Bugs Bunny, Tweety, The Flintstones, The Jetsons, Scooby-Doo, and
many others. Crocs� shoes have become a bona-fide phenomenon,
widely acknowledged as an all purpose shoe for comfort and fashion.
Crocs� shoes are available all over the world and along with
Jibbitz� shoe charms, allow Crocs, Inc. and Jibbitz, LLC to team
with WBCP to bring classic characters to the best-selling footwear.
�Crocs and Jibbitz boast an incredible global following amongst
children and adults alike,� said Karen McTier, executive vice
president of domestic licensing and worldwide marketing for Warner
Bros. Consumer Products. �This type of universal appeal is a
natural partnership for our portfolio of properties.� Ron Snyder,
CEO of Crocs, said, �We are extremely pleased to have extended our
licensing agreement with Warner Bros. which now provides us access
to many of the most famous animated characters of all-time such as
Bugs Bunny, Daffy Duck, Tweety, The Flintstones, Yogi Bear,
Scooby-Doo, The Jetsons, and Tom and Jerry, to name a few. We
believe the universal appeal of Warner Bros. portfolio of cartoon
personalities combined with the growing worldwide popularity of
Crocs affords our company another compelling growth vehicle for the
future.� Recently Crocs, Inc. and Jibbitz, LLC also were awarded a
license to produce merchandise based on DC Comics� characters
BATMAN and SUPERMAN. Jibbitz, LLC products will be available in
early summer with other Crocs, Inc. products to follow in 2007.
About Crocs, Inc: Crocs, Inc. is a rapidly growing designer,
manufacturer and retailer of footwear for men, women and children
under the Crocs� brand. All Crocs� brand shoes feature Crocs�
proprietary closed-cell resin, Croslite�, which represents a
substantial innovation in footwear. The Croslite� material enables
us to produce soft, comfortable, lightweight, superior-gripping,
non-marking and odor-resistant shoes. These unique elements make
Crocs� footwear ideal for casual wear, as well as for professional
and recreational uses such as boating, hiking, hospitality and
gardening. The versatile use of the material has enabled us to
successfully market our products to a broad range of consumers. In
2006, the company acquired Jibbitz LLC, a unique accessory brand
with colorful snap-on products specifically suited for Crocs shoes.
Today, more than 1,100 Jibbitz� designs are available to consumers
for personalizing and customizing their Crocs� footwear. Crocs�
shoes are sold in more than 80 countries and come in a wide array
of colors and styles. Please visit www.crocs.com for additional
information. About Warner Bros. Consumer Products Warner Bros.
Consumer Products, a Warner Bros. Entertainment Company, is one of
the leading licensing and retail merchandising organizations in the
world. About DC Comics DC Comics, a Warner Bros. Entertainment
Company, is the largest English-language publisher of comics in the
world and home to such iconic characters as Superman, Batman,
Wonder Woman and the Sandman. These DC Super Heroes and others have
starred in comic books, movies, television series (both animated
and live-action) and cyberspace, thrilling audiences of all ages
for generations. DC Comics� Web site is located at
www.dccomics.com. TOM AND JERRY and all related characters and
elements are trademarks of and � Turner Entertainment Co. (s07)
SCOOBY-DOO, THE FLINTSTONES, YOGI BEAR, THE JETSONS and all related
characters and elements are trademarks of and � Hanna-Barbera (s07)
LOONEY TUNES and all related characters and elements are trademarks
of and � Warner Bros. Entertainment Inc. (s07) BATMAN, SUPERMAN and
all related characters and elements are trademarks of and � DC
Comics.
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