Crocs(TM) Inc. Introduces New Fall 2007 Line-Up at FFANY
June 05 2007 - 8:00AM
Business Wire
Crocs, Inc. (NASDAQ: CROX) today introduced its Fall 2007 footwear
line. The new line-up features thirteen styles, all of which will
be released at the Fashion Footwear Association of New York (FFANY)
tradeshow in New York City. Retailers can view the new models as
well as Crocs� full line of more than 30 shoe styles by visiting
the Crocs booth #206 at the Pier 94 Convention Center June 5-7,
2007. The Fall 2007 line continues to feature the unique Croslite�
material, a non-marking, anti-microbial proprietary closed-cell
resin from which all of Crocs� shoes are constructed. Crocs will
step out of the box this fall with exciting new designs that
illustrate the evolution of the traditional clog into a full,
fashion-focused line of comfort footwear. The new Fall 2007 line
integrates leather, canvas and suede and includes three new men�s
models, four new women�s models, two new unisex models and four new
kids' models. Crocs� new Alice model will provide the signature
comfort and versatility found in traditional Crocs models in a
smart, slim-fitting Mary Jane style. The Alice (MSRP: $34.99)
features a reinforced shank that provides improved arch support,
while a micro-fiber coating in the heel prevents slippage for a
secure, comfortable fit. Available in women�s sizes 4-12, the Alice
will be offered in five rich colors for fall � chocolate, grape,
ruby, peacock and black. The new, lightweight Venture model is a
breakthrough in traditional shoe design with its unique,
patent-pending construction. The Venture Leather (MSRP: $79.99) and
Venture Canvas (MSRP: $59.99) feature Croslite� foot beds and
lace-up leather and canvas uppers to create a secure and
comfortable fit. Neutral color combinations result in fashionable
yet versatile shoes that are ideal for almost any occasion.
Available in men�s sizes 7-13, the Venture Canvas model will be
offered in five two-toned color combinations including black/black
and khaki/eucalyptus, while the Venture Leather is available in six
different two-toned colors including black/charcoal and
chocolate/sienna. Another new offering for the whole family is the
shearling-lined Mammoth model. This strapless, slip-on shoe gives
Crocs� original clog design a cozy twist with a soft, shearling
lining to keep feet warm and toasty. A fully enclosed Croslite�
shell features a design that gives a nod to the traditional Beach
model, yet still offers water-proof protection from winter weather
to keep feet dry. The synthetic shearling lining is removable and
machine washable. The Mammoth (MSRP: $39.99) and Kids Mammoth
(MSRP: $29.99) will be available in men�s sizes 4-13, women�s sizes
6-12 and kids' sizes 6/7-M3/W5 and in seven colors including army,
chocolate, khaki, red, cotton candy and light blue. �We are excited
to announce the introduction of our new fall footwear line-up which
features stylish shoe designs based on our proprietary Croslite�
material,� said Ron Snyder, CEO of Crocs. �The integration of
leather, canvas and suede into our new shoe models marks a
breakthrough in traditional shoe design by mixing stylish features
with Crocs� legendary comfort.� The nine additional models in the
Crocs Fall 2007 line-up include: The Axle and Kids Axle, a
camouflage-patterned rugged outdoor shoe for men, women and kids
The Hi Cruiser for men, a high-top suede shoe with a Croslite foot
bed The Celeste Suede and Celeste Canvas for women, a fashionable
casual shoe featuring suede or canvas uppers and Croslite foot beds
The Troika for women, a new option for increased protection from
the snow and slush The Kids All Terrain, the popular outdoor model
now available in children�s sizes with an easy hook and loop
leather fastener The Girls Alice, features the same fashion-forward
design in girls' sizes Retail introductions of new Fall 2007 shoe
models will begin in August and continue through October 2007.
About Crocs, Inc.: Crocs, Inc. is a rapidly growing designer,
manufacturer and retailer of footwear for men, women and children
under the Crocs� brand. All Crocs� brand shoes feature Crocs�
proprietary closed-cell resin, Croslite�, which represents a
substantial innovation in footwear. The Croslite� material enables
us to produce soft, comfortable, lightweight, superior-gripping,
non-marking and odor-resistant shoes. These unique elements make
Crocs� footwear ideal for casual wear, as well as for professional
and recreational uses such as boating, hiking, hospitality and
gardening. The versatile use of the material has enabled us to
successfully market our products to a broad range of consumers. In
2006, the company acquired Jibbitz LLC, a unique accessory brand
with colorful snap-on products specifically suited for Crocs shoes.
Today, more than 1,100 Jibbitz designs are available to consumers
for personalizing and customizing their Crocs� footwear. Crocs� are
sold in more than 80 countries and come in a wide array of colors
and styles. Please visit www.crocs.com for additional information.
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