Crocs, Inc. Introduces Three New Shoe Models at the National Restaurant Association Show
May 17 2007 - 8:01AM
Business Wire
Crocs, Inc. (NASDAQ: CROX), pioneer of a new breed of comfort
footwear, today introduced three new shoe models designed for
workplace comfort at the National Restaurant Association Show (NRA
Show 2007) in Chicago. Retailers can view the new Specialist,
Specialist Vent and Bistro shoe models, as well as Crocs' other
footwear offerings, by visiting the Crocs booth #6051 at McCormick
Place May 19-22, 2007. The new Crocs� Work shoe models, designed to
meet workplace standards with a closed heel and toe design, offer
professional styling and the ultimate comfort for footwear in the
workplace. The shoes feature a thicker metatarsal area to help
protect the top of the foot, as well as a supportive arch and
footbed circulation nubs to ensure all-day comfort. Crocs�
exclusive Croslite� material conforms to the foot creating a custom
fit, and the loose fit of the shoes allow the foot to bend and
expand naturally to reduce fatigue. All of the new models are odor
and bacteria resistant and can be simply sterilized in clean water
and bleach. The Specialist and Specialist Vent models will be
offered in eight colors including black, chocolate, khaki, navy,
sea blue, light blue, fuchsia and white. The Specialist (MSRP:
$34.99) and Specialist Vent (MSRP: $34.99) will be available to
retailers in June 2007 in women�s sizes 6-12 and men�s sizes 4-13.
The Bistro is a slip resistant shoe designed for restaurant and
food service industry professionals that has been endorsed by
world-renowned celebrity chef and author Mario Batali. The Bistro
(MSRP: $39.99) will be available in black, chocolate, navy, red,
white and Mario Batali�s signature color orange, and will be
available to retailers in late summer 2007 in women�s sizes 6-12
and men�s sizes 4-13. �With the introduction of workplace-geared
designs such as the Specialist, Specialist Vent and Bistro, we are
further expanding our footwear offerings to provide functional,
high-comfort footwear for the workplace,� said Ron Snyder, CEO of
Crocs. �Crocs footwear�s unique blend of fashion and function makes
these new shoe models the perfect workplace footwear solution.�
About Crocs, Inc.: Crocs, Inc. is a rapidly growing designer,
manufacturer and retailer of footwear for men, women and children
under the Crocs� brand. All Crocs� brand shoes feature Crocs�
proprietary closed-cell resin, Croslite�, which represents a
substantial innovation in footwear. The Croslite� material enables
us to produce soft, comfortable, lightweight, superior-gripping,
non-marking and odor-resistant shoes. These unique elements make
Crocs� footwear ideal for casual wear, as well as for professional
and recreational uses such as boating, hiking, hospitality and
gardening. The versatile use of the material has enabled us to
successfully market our products to a broad range of consumers. In
2006, the company acquired Jibbitz LLC, a unique accessory brand
with colorful snap-on products specifically suited for Crocs shoes.
Today, more than 1,100 Jibbitz designs are available to consumers
for personalizing and customizing their Crocs� footwear. Crocs�
shoes are sold in more than 80 countries and come in a wide array
of colors and styles. Please visit www.crocs.com for additional
information.
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