Caribou Coffee Is Perking Up the Worst Mornings of the Year
March 06 2009 - 12:17PM
Business Wire
Amid drowsy drivers, whiny kids and crabby co-workers who missed
out on a precious hour of sleep, Caribou Coffee, the Official
Coffee of Daylight Saving Time, is providing a beacon of light �
free espresso.
Caribou Coffee is giving customers a free solo shot of espresso
or a free �Moose It� option of adding another shot of espresso to
any drink during business hours on Sunday, March 8, and Monday,
March 9, at all Caribou Coffee locations.
Much as daylight saving time began as a way to save energy,
Caribou Coffee is stepping in to save customers from the worst
mornings of the year as they �spring forward� this weekend.
�As if missing an hour of sleep isn�t bad enough on Sunday,�
says Caribou Coffee Senior Vice President of Marketing Alfredo
Martel, �by the time Monday rolls around, you feel like a zombie,
the kids won�t get out of bed without crying, and you need
excellent coffee just to stay awake and stay sane. Our customers
deserve better on these rough mornings!�
This is the seventh year that Caribou Coffee has helped ease the
spring transition by providing customers with an extra boost of
caffeine during daylight saving time.
About Caribou Coffee
Caribou Coffee (CBOU), founded in 1992, is the second-largest
company-owned gourmet coffeehouse operator in the world, based on
number of coffeehouses. At Caribou Coffee, our mission statement is
"an experience that makes the day better." We provide this by
sourcing the highest-quality coffee in the world and craft roasting
it in small batches to bring out the best in every bean. We then
bring this extraordinary coffee to our customers via several
channels including grocery locations, online or our coffeehouses,
which provide a relaxing escape for our customers. Caribou Coffee
is committed to expanding our business by bringing this experience
to new customers through multiple means without compromising our
unwavering commitment to quality. Caribou Coffee is a proud
recipient of the Specialty Coffee Association of America (SCAAs)
2008 Roasters Choice Tasting Competition Gold Award. For more
information, visit www.cariboucoffee.com.
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