INDIANAPOLIS, Oct. 26, 2020 /PRNewswire/ -- Caesars
Entertainment, Inc. (NASDAQ: CZR) and its exclusive sports betting
partner, William Hill US, today announced their first NFL team
sponsorship together, becoming a sports betting partner of the
Indianapolis Colts. The partnership highlights a new integrated way
for the Colts, Caesars Entertainment and William Hill to engage with sports fans
throughout the 2020 football season in Indiana.
"In the digital age, and particularly this virtual world in
which we find ourselves now, finding new ways to engage with our
fans, partners and community is one of our top priorities," said
Roger VanDerSnick, Colts Chief Sales
& Marketing Officer. "This partnership with Caesars
Entertainment and William Hill will
help us better connect with Colts fans everywhere as we navigate
this very unique season in 2020 and offer a greater fan experience
well into the future."
As part of the agreement, Caesars Rewards, the largest customer
loyalty program in the industry, will sponsor a free-to-play "Pick
6 Predictor" game on the Colts Mobile App. The Pick 6 Predictor
generates a series of questions, that fans predict the outcome of,
before the upcoming games. Correct picks are rewarded with weekly
prizes, and all participants are entered into a chance to win a
trip to Las Vegas to stay at a
Caesars Entertainment property.
"Our company has deep roots in Indiana," said Chris Holdren, Co-President of Sports and Online
Gaming for Caesars Entertainment. "This expanded partnership
with William Hill and our long
relationship with the Indianapolis Colts deepens our strong ties
within the community. Combined, both will provide an exciting
entertainment experience - on gamedays and beyond."
Pending regulatory approval, the Caesars Indiana mobile sports
betting app "Caesars Sports Book by William
Hill" will integrate into the franchise's media and
marketing efforts, bringing exclusive offers and promotions
directly to fans through the newly branded sports betting app.
"William Hill Sports Book entered
the Indiana market last year and has
seen tremendous success. This latest partnership between
William Hill, Caesars Entertainment
and the Indianapolis Colts brings together three industry-leaders
that are reshaping the way fans engage with sports during
unprecedented times," said Sharon
Otterman, Chief Marketing Officer of William Hill.
"We're excited to be revolutionizing the way fans connect with
their hometown team in Indianapolis and look forward to all that's in
store for this football season."
About Caesars Entertainment, Inc.
Caesars Entertainment, Inc. is the largest casino-entertainment
company in the U.S. and one of the world's most diversified
casino-entertainment providers. Since its beginning in Reno, Nevada, in 1937, Caesars Entertainment
has grown through development of new resorts, expansions and
acquisitions. Caesars Entertainment's resorts operate primarily
under the Caesars®, Harrah's®, Horseshoe® and Eldorado® brand
names. Caesars Entertainment offers diversified amenities and
one-of-a-kind destinations, with a focus on building loyalty and
value with its guests through a unique combination of impeccable
service, operational excellence and technology leadership. Caesars
Entertainment is committed to its employees, suppliers, communities
and the environment through its PEOPLE PLANET PLAY framework. For
more information, please visit www.caesars.com/corporate.
About William Hill US
William Hill US, part of London Stock Exchange listed William Hill
PLC, is America's #1 Sports Book operator. Established in 2012, the
company has expanded from its birthplace of Nevada to operate in more than 160 locations across
14 states, and now takes one in every four sports bets placed in
the country. William Hill US currently has operations in The
Bahamas, Colorado, Florida,
Illinois, Indiana, Iowa,
Michigan, Mississippi, Nevada,
New Jersey, Pennsylvania, Rhode Island, Washington
D.C., and West Virginia. The
company is also the licensed sports betting provider for numerous
casinos in Mississippi and
New Mexico and is the exclusive
risk manager for the Delaware and
Rhode Island sports lotteries.
Product and technology are core to William
Hill's growth strategy in the US, and it now offers
industry-leading betting apps in Colorado, Illinois, Iowa,
Nevada, New Jersey and West Virginia. Continuing the innovative spirit of
its founder William Hill, the
company opened a sports book in the world-famous Capital One Arena
in 2020, becoming the first operator to offer sports wagering
inside a US professional sports complex. For more information,
visit William Hill US.
About the Indianapolis Colts
The NFL's Indianapolis Colts strive to entertain, inspire and unite
fans and people throughout our city, our state and beyond by
winning the right way. Since arriving in Indianapolis in 1984, the Colts have reached
the NFL postseason 18 times, winning 11 division titles, two AFC
Championships and Super Bowl XLI. In its 67-year history, the
franchise has reached seven NFL championship games or Super Bowls,
winning four in 1958, 1959, 1970 and 2006.
Off the field, the Colts are committed to improving the lives of
our fellow Hoosiers by building a healthy, inclusive and
compassionate community through meaningful outreach, projects and
partnerships. The Colts also support current and former
players by engaging with them in charitable efforts, helping them
leave a legacy of service to the community.
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SOURCE Caesars Entertainment, Inc.