Interactivity makes video more profitable for
businesses and engaging for consumers
Brightcove Inc. (NASDAQ: BCOV), the global leader of video for
business, today announced it will acquire HapYak technology (a
long-time partner) from Newsela, a leading K-12 instructional
content platform, to help advance video interactivity.
With the integration of the HapYak technology, Brightcove users
can quickly and easily incorporate interactivity into virtually any
video, including clickable hotspots, quizzes, shopping cart
purchases, personalization, choose-your-own adventure paths, and a
variety of calls to action (e.g., buy now, subscribe, download).
The technology will also enable marketers, HR, corporate training
departments, and sales teams to track viewer actions and sentiment
and to personalize customer journeys in entirely new ways.
“Video delivers content in the most powerful way, and adding
interactivity dramatically enhances viewer engagement, on-boards
employees more effectively, inspires stronger passions, and closes
more sales faster,” said Namita Dhallan, Chief Product Officer,
Brightcove. “Interactivity also generates valuable data-driven
insights for businesses that can guide new interactions based on
viewers’ previous behaviors.”
Brightcove and HapYak have maintained a strong technology
partnership since 2013, working jointly with customers like
Sotheby’s and TN Marketing, to deliver exceptional interactive
video experiences “securely.”
Upon consummation of the acquisition, Brightcove will acquire
HapYak’s commercial interactivity technology brand and certain
marketing assets. Brightcove also expects to acquire HapYak’s
customer relationships globally. The closing of the acquisition is
subject to customary closing conditions and is expected to occur in
Q4 2021.
Brightcove’s Emmy award-winning online video platform enables
publishers, entertainment companies, enterprises, marketers, sports
organizations, and others to securely and reliably manage, deliver,
optimize, and monetize live and on-demand broadcast-quality video
to millions of concurrent users on any device and website.
“Our customers have experienced the value of interactive video
as a foundation of their success,” said Kyle Morton, founder of
HapYak. “We believe Brightcove will further ensure they receive
superior technology and support experience. Brightcove’s video
platform is demonstrated to be secure, reliable, and scalable, and
we are happy our customers will continue to work directly with the
market leader.”
About Brightcove Inc.
Brightcove creates the world’s most reliable, scalable, and
secure video technology solutions to build a greater connection
between companies and their audiences, no matter where they are or
on which devices they consume content. In more than 70 countries,
Brightcove’s intelligent video platform enables businesses to sell
to customers more effectively, media leaders to stream and monetize
content more reliably, and every organization to communicate with
team members more powerfully. With two Technology and Engineering
Emmy® Awards for innovation, uptime that consistently leads the
industry, and unmatched scalability, we continuously push the
boundaries of what video can do. Follow Brightcove on Twitter,
LinkedIn, and Facebook. Visit www.brightcove.com. Brightcove. Video
that means business™.
About Newsela
Newsela takes authentic, real world content from trusted sources
and makes it instruction ready for K-12 classrooms. Each text is
published at five reading levels, so content is accessible to every
learner. Today, over 3.3 million teachers and 40.9 million students
have registered with Newsela for content that’s personalized to
student interests, accessible to everyone, aligned to instructional
standards, and attached to activities and reporting that hold
teachers accountable for instruction and students accountable for
their work. With over 15,000 texts on our platform and 10 new texts
published every day across 20+ genres, Newsela enables educators to
go deep on any subject they choose.
For more information about Newsela or to join the team, visit
Newsela.com.
Forward-Looking Statements
This press release includes certain “forward-looking statements"
within the meaning of the Private Securities Litigation Reform Act
of 1995, including statements concerning our position to execute on
our growth strategy, the closing of the acquisition of HapYak and
the successful integration of HapYak's technology, business and
customers, and our ability to expand our leadership position and
market opportunity. These forward-looking statements include, but
are not limited to, plans, objectives, expectations and intentions
and other statements contained in this press release that are not
historical facts and statements identified by words such as
"expects," "anticipates," "intends," "plans," "believes," "seeks,"
"estimates" or words of similar meaning. These forward-looking
statements reflect our current views about our plans, intentions,
expectations, strategies,,, and prospects, which are based on the
information currently available to us and on assumptions we have
made. Although we believe that our plans, intentions, expectations,
strategies and prospects as reflected in or suggested by those
forward-looking statements are reasonable, we can give no assurance
that the plans, intentions, expectations or strategies will be
attained or achieved. Furthermore, actual results may differ
materially from those described in the forward-looking statements
and will be affected by a variety of risks and factors that are
beyond our control including, without limitation: risks associated
with the successful completion of the acquisition of HapYak's
technology, business and customers, difficulties integrating the
HapYak technology, products, operations and contracts and realizing
the anticipated benefits of the acquisition; the effect of the
COVID-19 pandemic, including on our business operations, as well as
its impact on the general economic and financial market conditions;
our ability to retain existing customers and acquire new ones; our
history of losses; expectations regarding the widespread adoption
of customer demand for our products; the effects of increased
competition and commoditization of services we offer, including
data delivery and storage; keeping up with the rapid technological
change required to remain competitive in our industry; our ability
to manage our growth effectively and successfully recruit
additional highly-qualified personnel; the price volatility of our
common stock; and other risks set forth under the caption "Risk
Factors" in our most recently filed Annual Report on Form 10-K and
our other SEC filings. We assume no obligation to update any
forward-looking statements contained in this document as a result
of new information, future events, or otherwise.
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version on businesswire.com: https://www.businesswire.com/news/home/20211014005669/en/
Contacts:
Investors:
ICR for Brightcove
Brian Denyeau, 646-277-1251
brian.denyeau@icrinc.com
or
Press Contact
Brightcove Press@brightcove.com
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