Brightcove is mission control for native video
on social networks, web properties, mobile apps and connected
devices
Brightcove Inc. (NASDAQ: BCOV), a leading provider of cloud
services for video, today announced the release of Brightcove
Social, the first video solution that enables organizations to
manage their video presence across social networks from a single
interface. Brightcove empowers marketers, enterprises, and media
organizations to maximize the tremendous potential of social video.
It does this by enabling teams to edit, publish and track their
videos in the native playback environments of Facebook, YouTube,
and Twitter --as well as their own websites-- from Video Cloud,
Brightcove’s complete video platform.
Eighty percent of consumers say social video is the best way to
get to know a brand on digital channels, according to a new
Brightcove study. While content owners have recognized the
tremendous power of video on social networks to increase reach and
engagement, they are finding that distributing video on these
platforms can be inefficient and time consuming. Brightcove Social
streamlines the publishing workflow and aggregates analytics for
social video to maximize publishing efficiency and social video
return on investment.
“For marketers, enterprises, and media organizations using
social platforms today, it’s the wild, wild west,” said David
Mendels, CEO, Brightcove. “Each platform has different
requirements, best practices, and ecosystems that makes the process
for distributing and analyzing video over multiple platforms
complicated. Brightcove Social is the first solution that
simplifies the process by putting all the tools to edit,
distribute, and analyze the performance of native social video in
one place. The opportunity in this space is immense and Brightcove
has made helping our customers take advantage of social video a top
priority.”
Marketers: Increase Brand Awareness, Expand Reach, Drive
Purchases
Social video offers a huge opportunity for marketers. According
to the Brightcove study:
- Three out of four consumers acknowledge
the connection between watching video on social networks and their
purchasing decision-making process
- 75 percent of consumers said that
social video influenced their purchasing decisions
- Nearly 50 percent of consumers
responded that they have made a purchase after watching a video on
social media
Many brand, content, and social marketers are already using
video in social media channels to engage audiences across all
stages of the customer lifecycle. Brightcove Social saves them time
by providing easy to use tools and simple workflows to create,
publish, and track social video that plays natively on each
platform. It also improves the impact of social video by making it
easy to optimize the viewing experience and branding for each
social channel and analyze the reach and impact of videos in one
place.
Publishers and Broadcasters: Increase Viewership, Promote
Programming, Accelerate Revenue
Media companies have flocked to social networks in order to stay
in front of their audiences and as an opportunity to increase
viewership. Brightcove Social helps media organizations increase
their audience engagement via social video, better understand what
content resonates with their viewers and accordingly optimize their
revenues. In addition to simplifying and automating the publishing
of video to social channels, media organizations can use Brightcove
Social to apply content rights and track viewing metrics.
“On one hand, media organizations are struggling to make money.
On the other, executing on cross-platform social strategy is too
complicated because of the distinct workflows and best practices
for each platform,” Anil Jain, Executive Vice President and General
Manager, Media, Brightcove said. “Brightcove Social allows media
organizations to increase revenue through increased viewership and
create more stickiness with their audiences regardless of where
they consume content. In the past, they have not had the tools to
do this effectively.”
Core functionality
- Publish video to native players on
social channels. Leverage the advantages each platform gives to
native video content by easily selecting videos and adding metadata
to publish natively to Facebook, YouTube, and Twitter.
- Gain deep insight through social
video analytics. View and compare video analytics for Facebook,
YouTube, and Twitter, as well as other web properties, to
understand video performance. Capture feedback such as likes,
comments, and shares to better understand viewer preferences.
- Streamline and optimize content
tailored for each social network. Quickly and easily optimize
content for the different needs of each social network by clipping
and editing video content.
- Improve time to site by automated
sync rules. Set up sync rules to automatically publish video
content with designated metadata tags, streamlining time to
site.
Brightcove Video Cloud is the backbone of the solution with
industry leading ingestion, transcoding, metadata management and
the world's highest performance video player and SDKs.
Customer Testimonials:
“In a world where the content “sweet spot” is constantly
shifting, and video is the new king of content, Brightcove Social
helps me and my team keep our focus. By simplifying the where and
when of video content, it lets me concentrate on the how and why.”-
Lawrence Neves, Senior Operations Manager, B&H Photo
"On a given day I might be sharing videos to any one of six
different social accounts. It's saved me a lot of time to manage
this via Brightcove Social instead of having to upload and enter
metadata individually on several different sites. We can have a
unified message across multiple platforms, or customize our posts
for each site. I can accomplish in a few seconds what otherwise
might have taken five to ten minutes. Especially with tight news
deadlines, any time we can save is a huge asset." Peter Huoppi,
Director of Multimedia, The Day Publishing Co.
"As a Brightcove customer, we quickly realized the tremendous
value Brightcove Social would bring to our day-to-day social media
operations. It's a tremendous time saver. Before Brightcove Social,
we were updating to each of our social channels on an ad hoc basis.
Our social team is saving a couple of hours a day by automating all
of our social video through the platform." - Jessica Koplos,
Director of Electronic Media, San Francisco Opera
Supporting resources:
- Brightcove Video Cloud
- Brightcove Video Marketing Suite
Brightcove on social media:
- Brightcove Blog
- Twitter
- LinkedIn
- Facebook
Read more about Brightcove Social Video research:
http://www.businesswire.com/news/home/20161115005416/en
About BrightcoveBrightcove Inc. (NASDAQ:BCOV) is the
leading global provider of powerful cloud solutions for delivering
and monetizing video across connected devices. The company offers a
full suite of products and services that reduce the cost and
complexity associated with publishing, distributing, measuring and
monetizing video across devices. Brightcove has thousands of
customers in over 70 countries that rely on the company’s cloud
solutions to successfully publish high-quality video experiences to
audiences everywhere. To learn more, visit www.brightcove.com.
This press release may include forward-looking statements
regarding anticipated objectives, growth and/or expected product
and service developments or enhancements. Such forward-looking
statements may be identified by the use of the following words
(among others): "believes," "expects," "may," "will," "plan,"
"should" or "anticipates," or comparable words and their negatives.
These forward-looking statements are not guarantees but are subject
to risks and uncertainties that could cause actual results to
differ materially from the expectations contained in these
statements. For a discussion of such risks and uncertainties, see
"Risk Factors" in the Company's filings with the Securities and
Exchange Commission, including its most recent annual report on
Form 10-K. Brightcove assumes no obligation to update any
forward-looking statements contained in this press release in the
event of changing circumstances or otherwise, and such statements
are current only as of the date they are made.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20161115005426/en/
WE Communications for BrightcovePress ContactsNorth
America:Morgan Witte,
512-527-7025mwitte@we-worldwide.comorEurope:Rebecca Lake, +44
(0)207 632 3856rlake@we-worldwide.com
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